ADIDAS X DEKOGRAPHICS

THE STORY BEHIND

Back in 1998, dekoGraphics introduced the concept to use a single customised font, for the execution of the official names & numbers that would be used by all adidas Federations.

This concept was executed during Euro 2000, where all adidas Federations wore an identical style name & number font, on all adidas national team jerseys. This unique approach provided adidas with an instantly recognisable font, whilst providing brand awareness, even with the exclusion of the adidas logo.

Over the past two decades, dekoGraphics have continued to support and further develop this concept with adidas, through the creation of smart designs and customised fonts, in line with the brands marketing vision for each individual competition.

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