TURN KNOWLEDGE INTO VALUE

Why we believe football merchandising should start with the club – and how dekoGraphics and r-pac can help. Anyone working in football merchandising knows how many different companies are involved. From kit suppliers and manufacturers to merchandising agencies, logistics partners and fan shops. Each partner has its own role, and in many areas, things already work well. But with so many companies involved, it can be worth looking beyond individual responsibilities. There may be ways to simplify processes, develop better products together or create new opportunities for clubs and their fans. This is something we've been thinking about a lot [...]

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A home match brings thousands of fans to the stadium. Many want to buy a shirt, a scarf or another piece of club merchandise before the game. But there is often very little time. Queues build up before kick-off. Everything needs to move quickly at half-time. And after the match, many fans just want to head home. For football clubs, this means thousands of potential customers, but only a limited window to make a sale. So how can clubs make better use of that time? Not necessarily by adding more staff or opening more sales areas. But by making sure [...]

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A fan comes across the new home jersey of their favourite football club in an online shop. The club crest looks right. The colours match. And the price is tempting. But is the jersey actually genuine? For fans, it's not always easy to tell. And for football clubs, keeping track of where their products are being sold – and whether they come from authorised sources – can be just as challenging. Because counterfeit jerseys aren't the only problem. There's another challenge: genuine products being sold outside authorised distribution channels. How can clubs better protect their brand and gain more visibility? [...]

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A football jersey is produced, shipped, stored and sold. Along the way, it's often counted, checked and entered into different systems several times. The same jersey. The same work. Again and again. But does it really have to be this way? With CONNECTED MERCHANDISE and better-connected systems, football clubs and their partners can simplify many of these processes. And they don't even need to replace their entire infrastructure to get started. Why Is the Same Jersey Counted Again and Again? Imagine a football club receiving its new jersey collection. At the manufacturer, the jerseys are packed, counted and prepared for [...]

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Stocktaking takes time. Keeping track of inventory isn't always easy. And when it comes to sales and fan engagement, there's often more potential to unlock. The good news? Your club already has much of what it needs. The products, the partners, the systems. They're just not always working together. That's exactly what we want to change with CONNECTED MERCHANDISE. We help clubs simplify everyday processes, keep better track of their products and create new ways to engage with fans. We do this by connecting products, partners and systems using technologies such as RFID, NFC and QR codes. And the best [...]

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A new jersey. A new collection. A new season. For football clubs, the season launch is one of the most important moments in merchandising. But there's often much more behind that one date than meets the eye. Designs need to be agreed on, quantities planned, samples approved and delivery dates coordinated. There are different partners involved, internal decisions to make and sometimes last-minute changes to deal with. And while the launch date is usually fixed, the road to getting there isn't always quite so clear. At dekoGraphics, we spend a lot of time thinking about how we can better support [...]

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