Know your options and get the most out of your textile embellishment with our heat transfer blog. Explore our blog categories to navigate through specialized insights.
DIGITAL PRODUCT PASSPORT: WHAT THE OFFICIAL EU FAQ REALLY MEANS FOR TEXTILE BRANDS (UPDATE)
The Digital Product Passport is becoming more concrete. But what does that actually mean for textile brands? Over the past year, there has been no shortage of presentations, webinars and LinkedIn posts about the Digital Product Passport (DPP). The problem? Much of the information has been based on draft legislation, individual regulations or personal interpretations. If you wanted a clear overview, you often had to work your way through technical documents and legal language. The European Commission has now published its first official Digital Product Passport FAQ. For the first time, it answers many of the questions brands are asking [...]
FROM PRODUCT TO SYSTEM: HOW FOOTBALL MERCHANDISING IS FUNDAMENTALLY CHANGING
A football shirt is designed, produced, embellished and eventually sold to a fan. For many years, that was the entire story. And to be fair, it worked perfectly well. The purpose of a merchandise product was clear: represent the club, support the brand and generate revenue. Today, however, the landscape is beginning to change. Because the future of merchandising no longer lies in the product alone. Increasingly, it lies in the system behind it. The product used to be the end point Traditionally, merchandise products had a very clear role within a club's commercial strategy. They were: sales items brand [...]
IT'S NOT JUST THE DESIGN: HOW EMBELLISHMENT INFLUENCES THE IMPACT OF A LOGO
A logo can attract attention in many different ways. Sometimes it's the design itself. Sometimes it's the colours. And sometimes it's the embellishment technique behind it. Over the past few years, the possibilities have expanded significantly. Modern heat transfer technologies can do far more than simply display a brand logo. They can create visual effects, add texture, react to light, or even change the way a product is perceived. In this article, we'll take a closer look at some of these possibilities and explore how different heat transfer techniques can influence the impact of a logo. Not every logo needs [...]
QR CODE VS NFC VS RFID: WHICH TECHNOLOGY IS RIGHT FOR YOUR TEXTILES?
Many brands already know that products are becoming increasingly digital. The Digital Product Passport (DPP) is on the horizon. Consumers expect more transparency. Supply chains are becoming more connected. And suddenly, terms like QR Codes , NFC and RFID seem to be everywhere. The challenge? These technologies are often discussed as if they were interchangeable, even though they solve very different problems. As a result, many companies start looking at technologies before defining the actual challenge they want to solve. In this article, you'll learn: how QR Codes, NFC and RFID work where each technology excels the advantages and limitations [...]
WHAT DOES A TEXTILE EMBELLISHMENT PARTNER ACTUALLY DO ALL DAY? A BEHIND-THE-SCENES LOOK AT A JERSEY LAUNCH
The season begins. The new jersey has arrived. Names and numbers are available. Teamwear has been delivered. Products are ready in the club shop. What many people don't see is that between the first idea and the finished product, there are often months of planning, development, testing and coordination. While clubs focus on jersey launches, sponsors, forecasts, sales figures and preparations for the next season, a wide range of activities are taking place in parallel at the textile embellishment partner. That's why we'd like to switch perspectives for a moment. Because a professional textile embellishment partner is responsible for far [...]
WHAT PROFESSIONAL FOOTBALL CLUBS CAN LEARN FROM THE ADIDAS NAMES & NUMBERS PROGRAMME
There's more behind a successful names & numbers programme than a print on a shirt When fans buy a new football shirt, they see a player name and a number. Nothing more. They don't see the design reviews, approval processes, stock planning or in-season replenishments. They don't see the last-minute transfers, the pressure on the club shop during a launch weekend, or the discussions around whether a numbering system will actually perform on a new shirt fabric. And that's exactly how it should be. Because the best names & numbers programmes are usually the ones nobody notices. They simply work. [...]
