Know your options and get the most out of your textile embellishment with our heat transfer blog. Explore our blog categories to navigate through specialized insights.
WHY HEAT TRANSFERS TAKE TIME – AND WHY PRODUCTION IS RARELY THE BOTTLENECK
Yes, the production of heat transfer logos can take several weeks. That alone, however, is rarely the reason why projects come under time pressure. In practice, most delays occur before production even starts – during alignment, testing, approvals and technical clarification. A typical scenario: The launch date is set. The garments are planned. And then the question comes up: “Why do the logos actually take so long?” At that moment, every lead time feels too long – regardless of how realistic it is. Time pressure builds up, and the focus automatically shifts to production. This article puts things into perspective [...]
FROM LOGO TO DATA POINT: WHY TEXTILE BRANDING IS GOING DIGITAL – AND WHY RFID IS THE KEY
Textiles are produced, packed, shipped, distributed – and then often disappear into the blind spots of the supply chain. Without a digital identity, every item becomes: ❌ Hard to locate ❌ Hard to manage ❌ Hard to track ❌ Hard to analyse In a world where inventories must be accurate in real time, that’s a serious competitive disadvantage. Modern textile branding is where design and IT start to overlap. The solution starts where you are already strong: your textile branding. Because your logos can do more than look good – they can carry data. From Textile Branding to Digital Identity Your [...]
HEAT TRANSFER SOLUTIONS: STANDARD OR CUSTOM – WHICH IS RIGHT FOR YOUR TEXTILES?
Your designs are ready, your fabrics are selected – now there’s one key question left: What kind of logo application belongs on your garments? Should you choose a standard solution or invest in a custom-made transfer? In this article, you’ll learn how to evaluate your design and fabric needs, and whether a fast-track standard or a fully custom solution gives you the best result—without compromising brand quality. What do we mean by a “standard solution”? Standard heat transfers are made using pre-produced materials designed to work on a wide variety of textiles. These typically include classic flex or flock films, [...]
'THE HOME OF HEAT TRANSFERS' – WHAT WE REALLY MEAN BY IT
THE HOME OF HEAT TRANSFERS – it sounds great. But it’s more than a claim. It describes what we’ve built over the past decades: a place where everything you need for professional heat transfer branding comes together – under one roof. Not just products. Not just techniques. But the whole system behind them. In this article, we’ll show you exactly what that means. 1. Over 150 Heat Transfer Techniques – a home for every idea With more than 150 heat transfer options, we bring together one of the most diverse and complete portfolios in the industry. Flat , 3D , [...]
FROM MERCHANDISE TO PLATFORM: HOW CONNECTED JERSEYS OPEN NEW BUSINESS MODELS FOR CLUBS
Merchandise has a structural problem: it only sells once. So what now? Connected Jerseys solve this problem – transforming products into recurring revenue, measurable data points, and activatable fan touchpoints. Imagine this: it’s late in the evening, you’re working on next season or your next collection. Things are going well, but you know one thing for sure – once a jersey is sold, the value usually ends there. The problem is clear: sponsors expect more activation, fans expect more experience, management expects more innovation. And somewhere between all of that you ask yourself: How can a single product create more [...]
DIGITAL PRODUCT PASSPORT (DPP): FROM SCAN TO STORY – HOW YOUR CUSTOMER EXPERIENCES YOUR BRAND DIGITALLY (PART 3)
👋 Welcome to Part 3 of our DPP mini-series. After exploring where to place the DPP in Part 1 and how to technically connect it in Part 2 , today we dive into the most exciting part: What actually happens when someone scans? Because the Digital Product Passport is much more than a dataset or regulatory requirement. It is the digital extension of your product and therefore a new touchpoint for your brand. Why the Digital Experience Matters Dein Browser unterstützt das Video-Tag nicht. A QR code or NFC chip alone does not create an experience. It merely opens the [...]
