TURN KNOWLEDGE INTO VALUE

A football jersey is produced, shipped, stored and sold. Along the way, it's often counted, checked and entered into different systems several times. The same jersey. The same work. Again and again. But does it really have to be this way? With CONNECTED MERCHANDISE and better-connected systems, football clubs and their partners can simplify many of these processes. And they don't even need to replace their entire infrastructure to get started. Why Is the Same Jersey Counted Again and Again? Imagine a football club receiving its new jersey collection. At the manufacturer, the jerseys are packed, counted and prepared for [...]

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Stocktaking takes time. Keeping track of inventory isn't always easy. And when it comes to sales and fan engagement, there's often more potential to unlock. The good news? Your club already has much of what it needs. The products, the partners, the systems. They're just not always working together. That's exactly what we want to change with CONNECTED MERCHANDISE. We help clubs simplify everyday processes, keep better track of their products and create new ways to engage with fans. We do this by connecting products, partners and systems using technologies such as RFID, NFC and QR codes. And the best [...]

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A new jersey. A new collection. A new season. For football clubs, the season launch is one of the most important moments in merchandising. But there's often much more behind that one date than meets the eye. Designs need to be agreed on, quantities planned, samples approved and delivery dates coordinated. There are different partners involved, internal decisions to make and sometimes last-minute changes to deal with. And while the launch date is usually fixed, the road to getting there isn't always quite so clear. At dekoGraphics, we spend a lot of time thinking about how we can better support [...]

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When people first discover our portfolio, they usually ask the same question: "You offer more than 150 different heat transfer technologies. How do you choose the right one?" The answer often surprises them. Although we have more than 150 technologies, we often recommend only two or three technology families for a jersey or merchandise collection. Not because we have fewer options, but because the best results rarely come from using as many effects as possible. They come from choosing technologies that work well together. More choice doesn't mean more effects In theory, we could combine almost anything on a jersey. [...]

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Ask football fans which element on a jersey matters most, and you'll probably hear the same answer every time: The club crest. And honestly? We completely understand why. The crest represents the club's identity. It connects generations of supporters, brings back memories of special moments, and is often one of the first things people notice when they look at a jersey. At the same time, we've learned something interesting from working on countless jersey projects over the years. A memorable jersey rarely becomes memorable because of the crest alone. More often, it's the smaller details that fans talk about later, [...]

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A club contacts us and needs 5,000 club logos. No problem. The design is final. The colours are defined. The size has been agreed. At first glance, everything seems straightforward. However, during the discussion, we discover that the logos will not only be applied to jerseys and T-shirts. They are also intended for: Softshell jackets Rain jackets And this is where things become more interesting. Because even though the logo remains exactly the same, that does not automatically mean the same solution will work on every garment.  The design is often not the challenge Many customers understandably focus on the [...]

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