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CONNECTED MERCHANDISE

We connect your merchandise to the digital world. So you can keep track of products and stock, simplify processes and create new experiences for your fans.
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WHAT IS CONNECTED MERCHANDISE?

We connect products to the digital world.

Logos, badges, labels and hangtags can do more than just identify your merchandise. With QR, NFC or RFID, we turn them into digital touchpoints.

This means almost any suitable fan product – from jerseys to caps – can have its own digital ID. So you can identify products, access information and offer new services.

UNIQUE PRODUCT IDENTITY

Every suitable item can have its own digital ID. This makes it easy to identify products and link them to the right information.

TRANSPARENCY & TRACEABILITY

Where does your product come from? Where is it now? What materials were used? With the right data and systems, you can find the answers.

CONNECTIVITY & NEW SERVICES

Connect your products, partners and systems. This opens up new possibilities for stock management, logistics and digital fan experiences.

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED MERCHANDISE IN ACTION

One product. Many possibilities.

See how a jersey, scarf or cap can become part of the digital world. 

A digital ID connects the product to information and services – from production and logistics to retail and the fan.

DPP-EXAMPLE

HOW DOES IT WORK?

Your merchandise. Digitally connected.

At dekoGraphics, we develop and produce logos, badges, labels and hangtags for clubs. Together with r-pac, we combine these products with digital technologies and solutions. This helps you connect your products, partners and processes.

DIGITAL PRODUCT ID

Every suitable item can have its own digital ID. It links the product to relevant information and applications.

BETTER VISIBILITY

Where are your products? How many are still available? And what stock is held by each partner? With the right systems, you can keep track of stock and product movements.

THE RIGHT INTEGRATION

Whether QR, NFC or RFID, we integrate the right technology into suitable labels, hangtags or heat transfers – tailored to your product and design.

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

WHAT'S IN IT FOR YOUR CLUB?

Less effort. More possibilities.

Connected Merchandise helps you track products, simplify processes and offer new digital services for your club and fans.

MORE TRANSPARENCY

Make information about materials, origins and supply chains accessible. This creates more transparency and helps you prepare for the Digital Product Passport (DPP).

SIMPLER PROCESSES

Less manual counting. Better visibility of stock and product movements. With the right digital solutions, you can save time and make everyday processes easier.

MORE FAN ENGAGEMENT

Turn your merchandise into a direct connection with your fans – through exclusive content, special offers and digital experiences.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED MERCHANDISE

HEAT TRANSFERS

Your logo can do more.

Our heat transfers, logos and labels can also become digital touchpoints. With QR, NFC or RFID, you can connect your merchandise directly to information, services and fan experiences.

IDENTITY

Give every suitable product its own digital ID, so it can be easily identified.

AUTHENTICITY

Make genuine products easier to recognise and enable digital authenticity checks.

ENGAGEMENT

Connect your fans directly to exclusive content, offers and digital services through your products.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

HOW IT WORKS

Three steps. One simple start.

You don't need to connect your entire merchandise ecosystem at once. We look at what you want to achieve and find the right solution together.

#1 INTEGRATION

We integrate QR, NFC or RFID into suitable heat transfers, labels or hangtags.

#2 ACTIVATION

The digital product ID connects your item to the right information, systems and applications.

#3 ANALYSiS

Whether it's stock management, traceability or fan experiences, you choose what works best for your club.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED WITH R-PAC

Together, we can connect more.

As part of the r-pac group, we offer more than logos and product identification. Together, we connect products, data and digital solutions – from production to the fan.

TRACK YOUR PRODUCTS

Where are your products? How do they move through the supply chain? With the right systems, you can track products and stock movements more easily.

MAKE TRANSPARENCY VISIBLE

Where do your products come from? What materials are used? Make information about origins and supply chains accessible to your partners and customers.

GET READY FOR THE DPP

The Digital Product Passport (DPP) brings new requirements for product information. Connected Merchandise helps you connect the right data and prepare for what's coming.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED MERCHANDISE CHECKLIST

Share this list with your team – it’s not about knowing everything today, but about taking the first step. Don’t worry: we’ll guide you along the way.

▢ Select product or product line

▢ Define the objective – transparency, processes, or customer experience

▢ Plan digital content

▢ Choose the right technology – QR, NFC, or RFID

▢ Define required data and applications

▢ Identify involved partners and systems

▢ Launch a pilot project with dekoGraphics and r-pac

The key takeaway: You don't have to connect everything at once. Start where Connected Merchandise can make the biggest difference for your club.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

DISCOVER MORE ABOUT CONNECTED MERCHANDISE

Explore our blog articles to see how digital product IDs, NFC logos and connected merchandise work – with practical examples and real applications from the world of sports.

DESIGNED FOR YOUR CLUB – AND THE FUTURE

Your merchandise can do more.

Track products. Simplify processes. Connect with fans.

Together with r-pac, we help you connect your existing merchandise ecosystem, step by step.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

FREQUENTLY ASKED QUESTIONS

What exactly does “Connected Merchandise” mean?

We connect physical products to the digital world.

With QR, NFC or RFID, every suitable item can have its own digital ID.

This allows you to identify products, access information and offer new digital services – from stock management to fan experiences

HOW DOES CONNECTED MERCHANDISE WORK IN PRACTICE?

Your product gets a digital ID, for example through a label, hangtag or heat transfer.

Depending on the technology, this ID can be scanned or automatically detected.

This allows you to access product information, track stock movements or give fans access to exclusive content.

What's possible depends on the technology and the systems connected to it.

WHICH TECHNOLOGIES ARE USED?

We work with QR codes, NFC and RFID.

  • QR: Simply scan with a smartphone to access information or digital content.
  • NFC: Tap your smartphone against the product to open digital content.
  • RFID: Automatically identify and track items, for example during stocktaking or stock management.

The right technology depends on what you want to achieve.

CAN I KEEP MY EXISTING PRODUCT DESIGN?

Yes. In many cases, the technology can be integrated discreetly or even invisibly.

Together, we'll find a solution that works with your product and design.

So your branding stays in the spotlight.

WHAT ARE THE BENEFITS OF CONNECTED MERCHANDISE FOR CLUBS?

  • More transparency: Track products and stock movements more easily.

  • Simpler processes: Reduce manual work and improve stock visibility.
  • New services: Enable digital applications for logistics, retail and merchandising.
  • Better fan experiences: Offer exclusive content and special promotions directly through your products.
  • DPP readiness: Prepare product information for future requirements.

HOW DO YOU START A CONNECTED MERCHANDISE PROJECT?

It's simple. We take it step by step:

  1. Choose a product or product line
  2. Define your goal or challenge
  3. Find the right technology
  4. Identify the data, partners and systems you need
  5. Start a pilot project with dekoGraphics and r-pac

You can start small and expand the solution later.

WHAT ROLES DO R-PAC AND RETRACED PLAY?

dekoGraphics brings the expertise in logos, heat transfers and product identification.

Together with r-pac, we can also offer solutions for digital product IDs, data management and connected applications.

For information about product origins and supply chains, platforms such as retraced can also be included, depending on the project.

This way, we bring together the right partners and solutions for your needs.

IS CONNECTED MERCHANDISE SUITABLE FOR SMALL CLUBS AS WELL?

Yes, absolutely.

You don't need to connect your entire product range or all your partners straight away.

Start with one product, one collection or one specific idea. Once it works, you can expand step by step.

HOW LONG DOES THE INTEGRATED CHIP OR CODE LAST?

That depends on the technology, material and how the product is used.

A jersey, for example, needs to meet different requirements than a hangtag.

That's why we check which solution works best for your product – including wash resistance, durability and everyday use.

WHY SHOULD I WORK WITH DEKOGRAPHICS AND R-PAC?

Because we understand your merchandise – and how to make it digital.

dekoGraphics brings years of experience in logos, heat transfers and product identification. Together with r-pac and our partners, we combine this expertise with digital technologies and services.

So you don't just get a QR code or NFC chip. You get a solution that fits your products, processes and goals.

STILL HAVE QUESTIONS?

Just ask dekoAI.

Our digital guide answers your questions about Connected Merchandise, QR, NFC, RFID, digital product IDs and possible applications.

JUST ASK

START YOUR CONNECTED-JOURNEY

Your ecosystem already exists. We help you connect it.
Let's connect your products, partners, data and services – for better visibility, simpler processes and new fan experiences.

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"dekoGraphics works with an incredible speed but at the same time with amazing quality level standards. They are always available for whatever request you make to them and they always have a great solution for it."
Domingo Palacio, RFEF and Club Senior Sports Marketing Manager, ADIDAS ESPANIA S.A.U
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