SUCCESS STORY | TOULOUSE FC THIRD KIT 2022-23
SMART JERSEY - EMBEDDED NFC CHIP IN THE CLUB CREST
THE CHALLENGE
Designed by Craft in collaboration with fashion brand Visionnaire, the Toulouse Football Club 2022-2023 Third Jersey is a stylish jersey with a vibrant graphic pattern in shades of purple on the front.
At dekoGraphics, we believe that smart technology can create new opportunities for sports teams and fans to connect and share. That's why we were thrilled when the club approached us to produce the club logo with an embedded NFC chip, which allows fans to connect with the club and access exclusive content via their smartphones.
Soccer clubs struggle to stay in touch with fans in the digital age
We've found that many soccer clubs struggle to build and maintain close relationships with their fans, especially in the digital age. Fans want more than just a great match experience, they want to feel like they are part of the club culture and community.
THE SOLUTION
Based on this research, we developed a customized presentation that highlighted FC Toulouse's specific challenges and how our solution could help overcome them. We proposed using our 3D SILICONE | MOULDED NFC - heat transfer process to develop the logo. The advanced molding process enables the execution of a club logo as a heat transfer with impressive 3D elements, defined sharp edges and detailed colors.
A desirable high-tech soccer shirt with a smart club logo
During production, an NFC chip programmed with the customer's URL is integrated into the club logo. By scanning the applied logo with their smartphone, fans gain direct access to the respective website.
Connecting fans with the club: Exclusive content available via smartphone scanner
The result is an advanced and interactive club logo that combines premium product quality with smart technology, offering fans easy access to connect directly with the club through the most emotional logo on the jersey.
New technology improves fan engagement and generates valuable data for clubs
3D SILICONE | MOULDED NFC technology creates a new level of interactivity and engagement between fans and the club, generating valuable data for the club's marketing and sponsorship activities.
THE RESULT
Craft has been a leader in the development of innovative and high-quality sportswear for many years, and this collaboration with FC Toulouse is no exception. The attention to detail in the design of the jersey is impressive, and the use of our 3D SILICONE | MOULDED NFC technology in the production of the club logo has helped create an impressive and highly desirable soccer jersey.
The release of the jersey has caused quite a stir on social media, and it's likely that it will become a prized possession for those lucky enough to snag one.
Integrating smart technology into sportswear: contact us to learn more
If you're looking for a way to highlight your products and make a deeper connection with your customers, contact us today to learn more and integrate this technology into your jerseys.
