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SUCCESS STORY | TOULOUSE FC THIRD KIT 2022-23
SMART JERSEY - EMBEDDED NFC CHIP INSIDE THE CLUB CREST
THE CHALLENGE
Designed by Craft in collaboration with fashion brand Visionnaire, the Toulouse Football Club 2022-2023 third kit is a stylish jersey with a vibrant graphic pattern in shades of violet on the front.
Embedded NFC chip inside the club logo
The club approached us to produce the club logo with an NFC chip embedded inside, which allows fans to connect with the club and access exclusive content using their smartphones.
THE SOLUTION
We decided to use our 3D SILICONE | MOULDED NFC – heat transfer technique to develop the logo. The sophisticated moulding process allows for the execution of a club logo as a heat transfer with stunning 3D elements, defined sharp edges, and detailed colours.
During production, an NFC chip programmed with the customers' URL is incorporated into the club logo. By scanning the applied logo with their smartphones, fans receive direct access to the respective website.
The result is an advanced and interactive club logo that combines premium product quality with smart technology, providing easy access for supporters to connect directly with the club via the most emotional logo on the jersey.
THE RESULT
Craft has been at the forefront of creating innovative and high-quality sportswear for many years, and this collaboration with Toulouse FC is no exception. The attention to detail in the design of the shirt is impressive, and the use of our 3D SILICONE | MOULDED NFC technology in the production of the club logo has helped create an impressive and highly desirable football shirt.
The release of the jersey has generated a lot of buzz on social media, and it is likely to become a prized possession for those lucky enough to get their hands on one.
If you're looking for a way to make your products stand out and create a deeper connection with your customers, contact us today to learn more and start incorporating this technology into your jerseys.
