WHAT PROFESSIONAL FOOTBALL CLUBS CAN LEARN FROM THE ADIDAS NAMES & NUMBERS PROGRAMME
There's more behind a successful names & numbers programme than a print on a shirt When fans buy a new football shirt, they see a player name and a number. Nothing more. They don't see the design reviews, approval processes, stock planning or in-season replenishments. They don't see the last-minute transfers, the pressure on the club shop during a launch weekend, or the discussions around whether a numbering system will actually perform on a new shirt fabric. And that's exactly how it should be. Because the best names & numbers programmes are usually the ones nobody notices. They simply work. [...]
EMBROIDERY HEAT TRANSFERS WITH FREESTANDING ELEMENTS? NO PROBLEM
Individual stars. Freestanding letters. Separate design elements. These kinds of details have become a natural part of modern embroidery-style heat transfers — whether on football shirts, fashion pieces or merchandise products. But how do these elements actually stay perfectly in place during application? For designs like these, we work with special positioning templates that hold all elements together during the application process and are removed together with the carrier sheet afterwards. In this article, we’ll give you a behind-the-scenes look at how these solutions are created and how standalone elements are applied with modern embroidery-style heat transfers. How standalone elements [...]
LIMITED – AND THEN? HOW CLUBS CAN GET MORE OUT OF SPECIAL EDITION JERSEYS
A special edition jersey can be far more than just a quick sell-out. In practice, long-term fan value and brand value are created when the exclusivity is visible, emotionally engaging, and connected to additional meaning — not just artificial scarcity. Because yes, a sold-out jersey creates attention. But the more interesting question usually starts afterwards: Will this jersey still matter weeks or months later? Or was it simply the next fast drop? A lot of clubs experience exactly this moment today. The launch works. The hype is there. The first sizes sell out within hours. Internally, everyone celebrates. And honestly, [...]
WHY MANY CLUBS KEEP THEIR LOGOS, NAMES & NUMBERS STORED WITH US
Sometimes a season develops faster than expected. Shirt sales increase. Additional teamwear is needed. Extra kits have to be prepared for international competitions. Or the fan shop suddenly needs faster restocking than originally planned. These are good problems to have. But they often create pressure very quickly. Are there still enough numbers available? Do we still have the sponsor logos? Is stock running low? Or does everything need to be produced again first? This is exactly where delays often begin during the season. Not during the actual application. But before it. Many delays happen before application even starts When additional [...]
3D SILICONE VS. 3D EMBROIDERY: WHY CLUBS APPROACH THEIR LOGOS DIFFERENTLY
3D heat transfers are a big topic right now – especially 3D SILICONE . Many clubs are using this clean, modern look for their logos on the shirt, as it works perfectly with today’s performance materials. At the same time, not every jersey follows that direction. In certain collections, clubs go for a more classic embroidered look. So what’s behind these different choices? And how do you decide which solution fits your jersey best? 3D doesn’t always mean the same thing At first glance, 3D SILICONE and 3D EMBROIDERY have a lot in common. Both create a raised structure and [...]
ON-SITE TEXTILE EMBELLISHMENT: ALL YOU NEED TO KNOW ABOUT A MOBILE SERVICE
A mobile embellishment service makes sense whenever embellishment is not just a production step, but part of the moment. In simple terms: production moves to where it’s needed – directly to the event. In practice, this mainly applies to events, outfittings, or activations where timing, personalisation, and handover come together. This is exactly where on-site embellishment shows its strengths. In this article, we’ll explain when a mobile embellishment service makes sense, how it works, and what you should consider. When does on-site embellishment make sense? Not every project requires production at the event location. But there are clear situations where [...]
