WHAT’S NEW IN HEAT TRANSFERS IN 2026? 7 TRENDS THAT ACTUALLY MATTER
“What’s new?” is one of the most common questions we hear from clubs, brands and production teams – especially when the next jersey or the next collection is starting to take shape. And honestly: it’s a fair question — but it often points in the wrong direction. Of course, we’re constantly working on innovation — and yes, new techniques and new effects do enter the market. But with 150+ heat transfer options in a portfolio , “new” doesn’t automatically mean a completely new technique every year. What really happens in practice is something else: the role of logos is changing. [...]
LOGOS FOR WORKWEAR: WHAT REALLY MATTERS WHEN SAFETY COMES FIRST
Branding workwear often sounds like routine. The garment is defined, cut and colour are approved, the supply chain is set – all internal requirements are ticked off. And then there’s “just” the logo. Chest. Sleeve. Back. A heat transfer – done. In reality, this is often the point where projects start to slip. Not because heat transfers don’t work, but because workwear follows different rules than fashion, merch or promotional apparel. And because a logo here isn’t just a nice detail – it’s part of the garment’s performance. Why workwear plays by different rules Workwear isn’t worn to follow trends. [...]
CLUB LOGO TRENDS IN PROFESSIONAL FOOTBALL: WHY MORE CLUBS CHOOSE 3D SILICONE
Many professional football clubs now choose to produce their club logo in 3D SILICONE . Not because this technique is “better” than all others, but because it brings design, feel, application and future use together in one clear material system. In practice, this reduces unnecessary transitions between different techniques and materials across the club logo , neck labels and special badges . It also makes later additions easier and creates more stable processes – often across several jersey seasons. In professional football, the club logo is not being reinvented. But the way it is used is changing. A scene from [...]
SPORTAINMENT IS CHANGING SPORT – AND THE JERSEY ALONG WITH IT
Formats like the Kings League or the Baller League polarise audiences. Some love them. Others reject them outright. For us, that debate is secondary. A far more interesting question is this: Why are these formats emerging right now – and what are they changing beyond the pitch? Because when you look a little closer, one thing becomes clear very quickly: Sportainment is not only changing how sport is consumed. It is changing the role products play in sport – and that includes the jersey. Sportainment is not a new sport – It’s a new system Sportainment is often discussed in [...]
FROM LOGO TO DATA POINT: WHY TEXTILE BRANDING IS GOING DIGITAL – AND WHY RFID IS THE KEY
Textiles are produced, packed, shipped, distributed – and then often disappear into the blind spots of the supply chain. Without a digital identity, every item becomes: ❌ Hard to locate ❌ Hard to manage ❌ Hard to track ❌ Hard to analyse In a world where inventories must be accurate in real time, that’s a serious competitive disadvantage. Modern textile branding is where design and IT start to overlap. The solution starts where you are already strong: your textile branding. Because your logos can do more than look good – they can carry data. From Textile Branding to Digital Identity Your [...]
FROM MERCHANDISE TO PLATFORM: HOW CONNECTED JERSEYS OPEN NEW BUSINESS MODELS FOR CLUBS
Merchandise has a structural problem: it only sells once. So what now? Connected Jerseys solve this problem – transforming products into recurring revenue, measurable data points, and activatable fan touchpoints. Imagine this: it’s late in the evening, you’re working on next season or your next collection. Things are going well, but you know one thing for sure – once a jersey is sold, the value usually ends there. The problem is clear: sponsors expect more activation, fans expect more experience, management expects more innovation. And somewhere between all of that you ask yourself: How can a single product create more [...]
