FROM LOGO TO DATA POINT: WHY TEXTILE BRANDING IS GOING DIGITAL – AND WHY RFID IS THE KEY
Textiles are produced, packed, shipped, distributed – and then often disappear into the blind spots of the supply chain. Without a digital identity, every item becomes: ❌ Hard to locate ❌ Hard to manage ❌ Hard to track ❌ Hard to analyse In a world where inventories must be accurate in real time, that’s a serious competitive disadvantage. Modern textile branding is where design and IT start to overlap. The solution starts where you are already strong: your textile branding. Because your logos can do more than look good – they can carry data. From Textile Branding to Digital Identity Your [...]
FROM MERCHANDISE TO PLATFORM: HOW CONNECTED JERSEYS OPEN NEW BUSINESS MODELS FOR CLUBS
Merchandise has a structural problem: it only sells once. So what now? Connected Jerseys solve this problem – transforming products into recurring revenue, measurable data points, and activatable fan touchpoints. Imagine this: it’s late in the evening, you’re working on next season or your next collection. Things are going well, but you know one thing for sure – once a jersey is sold, the value usually ends there. The problem is clear: sponsors expect more activation, fans expect more experience, management expects more innovation. And somewhere between all of that you ask yourself: How can a single product create more [...]
DIGITAL PRODUCT PASSPORT (DPP): FROM SCAN TO STORY – HOW YOUR CUSTOMER EXPERIENCES YOUR BRAND DIGITALLY (PART 3)
👋 Welcome to Part 3 of our DPP mini-series. After exploring where to place the DPP in Part 1 and how to technically connect it in Part 2 , today we dive into the most exciting part: What actually happens when someone scans? Because the Digital Product Passport is much more than a dataset or regulatory requirement. It is the digital extension of your product and therefore a new touchpoint for your brand. Why the Digital Experience Matters Dein Browser unterstützt das Video-Tag nicht. A QR code or NFC chip alone does not create an experience. It merely opens the [...]
DIGITAL PRODUCT PASSPORT (DPP): HOW TO CONNECT YOUR PRODUCT – NFC OR QR (PART 2)
👋 Welcome to Part 2 of our DPP mini-series. In this series, we guide you step by step through the implementation of the Digital Product Passport (DPP) in your textiles — from choosing the right label to designing the digital experience Part 1 covered where to place the DPP. Today we focus on the next question: How is your textile technically connected to the DPP? Every product needs a trigger — a way to open the digital twin. At its core, there are two options: NFC or QR. Both work reliably, but they differ in design, cost, and user experience. [...]
DIGITAL PRODUCT PASSPORT (DPP): CHOOSE YOUR ACCESS POINT – HOW TO PLACE THE DPP CORRECTLY (PART 1)
👋 Welcome to Part 1 of our DPP mini-series. In this short series, we guide you step by step through the implementation of the Digital Product Passport (DPP) in your textiles — from choosing the right placement on the garment, to the technical connection , all the way to the digital customer experience. When it comes to the Digital Product Passport, the first big question is often not a technical one. It’s much simpler: Where should the access point go? Every textile needs a physical location where the DPP is activated, it provides access to the digital product data. And [...]
CONNECTED JERSEY: TURNING SPORTSWEAR INTO DIGITAL TOUCHPOINTS
How can a jersey become a digital touchpoint? And what’s the real benefit for brands and clubs when every jersey is connected to data, content, and processes through QR or NFC technology ? In this article, we’ll show you how Connected Jerseys work, what advantages they offer, and why they are far more than just a fan gimmick. You’ll learn how brands, manufacturers , and clubs use this technology to secure authenticity, create transparency, and gain valuable real-time insights — all through a single access point: the jersey itself. From Vision to Implementation After explaining in a previous article how [...]
