An event that connects.
Two days, five presses, five heat transfer specialists and more than 700 athletes, coaches and staff:
The DSV Team Outfitting at the NürnbergMesse was an organisational challenge that required precision, coordination, and teamwork.
Every year, the DSV family gathers to mark the official start of the new winter season. For us at dekoGraphics, this event has long become a tradition. For over a decade, we’ve supported the German Ski Association (Deutscher Skiverband or DSV) as their trusted partner for premium textile branding.
Our task this year: applying the official authority logos – from the German Armed Forces, Customs, Federal and State Police, and the German Sports Aid Foundation – to the athletes’ jackets.
THE CHALLENGE
The scale of this project is impressive every year. The DSV athletes’ equipment includes around 50 different apparel items – from base layers and softshell jackets to wind-tunnel-tested racing suits.
However, the on-site branding process during the two-day outfitting focused exclusively on the athletes’ jackets, which were branded directly at the NürnbergMesse with the required authority logos.
Many of these garments are made of DWR-coated, water-repellent materials, which makes the application of heat transfers particularly demanding. Each logo needed to be durable, colour-accurate and perfectly positioned.
Coordination between all partners – including adidas as the official outfitter for Biathlon and Nordic disciplines, and Bogner for Alpine – required exact timing and smooth teamwork.
THE SOLUTION
For this application, we used our proven ECOBLOCK BLACK | DWR technology – designed for reliable adhesion even on water-repellent, coated fabrics.
While most sponsor logos, such as Kaufland, had already been pre-applied at our headquarters in St. Leon-Rot, the on-site branding in Nürnberg focused on the authority and Sports Aid Foundation logos.
Five of our specialists travelled with complete equipment to the event venue – including all transfer presses, tools, and materials. We set up a temporary production area inside the exhibition hall to carry out the final branding step directly during the DSV Team Outfitting.
Working closely with the DSV team and outfitters, each jacket was individually checked, positioned, and pressed. Within just two days, several hundred jackets were precisely and reliably branded with the logos of the German Sports Aid Foundation, Customs, Armed Forces, and Police.
Two days of technology and team spirit
Behind the scenes, the atmosphere reflected much more than logistics – it was about energy, excitement, and community.
Throughout the two days at the NCC West of the NürnbergMesse, athletes moved from station to station: registration, fittings, equipment pick-up, media sessions and photo shoots. Between the apparel stands of adidas, uvex, and Bogner, they stopped by our area for the official logo application.
It was inspiring to witness how a mix of concentration and anticipation filled the hall. With every branded jacket, the new winter season came one step closer.
Technology that proves itself
The ECOBLOCK BLACK | DWR transfers are the result of years of technical development and collaboration with leading sportswear brands.
They offer:
- Reliable adhesion even on DWR-coated surfaces
- Wash and weather resistance for high-performance use
- Sharp edges and precise colour definition across materials
Each logo was applied and inspected to ensure it meets the daily demands of elite training, travel, and competition.
THE RESULT
After two focused days, our work was successfully completed: All DSV athletes’ jackets were branded on site with the official authority logos – from Customs to the Armed Forces and Police.
In total, several hundred jackets were precisely finished on schedule, completing the final step of the team outfitting before around 500 athletes started the new World Cup season in their fully branded teamwear.
For us, this annual collaboration is always special – a project that highlights the close partnership between dekoGraphics, the DSV, and its official outfitters.
Key Takeaways
Material expertise matters: Specialized technologies ensure consistent results on advanced performance fabrics.
Efficiency comes from preparation: Thorough planning and trained teams guarantee smooth workflows.
Brand identity lives in the details: Durable, high-quality logos reflect professionalism and trust.
Conclusion
The DSV Team Outfitting once again demonstrated how technical expertise and precise organization come together for outstanding results.
When Germany’s best winter athletes wear their official team apparel this season, we’re proud to have played a small part in their story. 😉
We would like to thank the German Ski Association, all partners and outfitters, for the excellent organization, trustful collaboration, and the great atmosphere throughout the event.
Contact
Planning a similar project or an event that requires professional on-site textile branding? Our team is happy to support you – from preparation to execution directly at your venue.
Let’s discuss your project and find the right solution together.
Photo Credits: © Deutscher Skiverband (DSV) / @DSV
TRUSTED BY
