SUCCESS STORY | VIKING FK
HOW A FOOTBALL JERSEY DESIGN IS CREATED: FROM THE INITIAL DRAFT TO THE FINISHED JERSEY
In a region defined by its breathtaking natural landscapes, the Norwegian football club Viking FK faced the challenge of designing a new jersey that was not only functional but also a tribute to their cultural identity and connection to their homeland.
More Than Just Logos: Development of a Unique Jersey Design
THE CHALLENGE
The challenge for us at dekoGraphics was not just to produce high-quality and innovative heat transfer logos for the jersey but to work closely with the club to develop a comprehensive jersey design. Our goal was to create a design that captured both the elements of nature and the region's rich stories, bringing them to life on the playing field.
Consultation with Added Value: From Technical Support to Creative Implementation
In this process, we provided not only technical advice but actively incorporated our creative visions into the design process, ensuring that the final product was both aesthetically pleasing and symbolically profound.
THE SOLUTION
dekoGraphics played a central role in the design of the new jerseys for Viking FK. Our designers began the process with comprehensive research to understand the unique aspects of the regional nature and culture and integrate these into the design.
From Concept to Finished Jersey - Our Designers in Creative Dialogue
They developed various designs that were both creatively appealing and deeply connected with the club's identity and values. Working closely with the technical sponsor Diadora and considering the club's wishes and needs, each design was carefully reviewed to ensure it captured the essence of the Viking spirit.
Development and Production of Logos and Brand Elements
After selecting the final design, the team focused on developing and producing various logos and brand elements that would appear on the jersey, which included:
- Diadora script in ECOMARK WHITE quality.
- A size code label produced in ECOMARK quality.
- The authenticity label, made using MIR® technology, ensuring the authenticity of each jersey.
- The prominently featured Viking club logo, developed using the innovative 3D SILICONE X WOVEN technique. This technique combines the advantages of a high-quality silicone label with a woven fabric base.
THE RESULT
The outcome of this collaboration is a jersey that perfectly reflects the resilience, determination and pride of Viking FK. Every detail of the jersey tells the story of the people, their love for their homeland and their passion for football.
A Complete Success: Enthusiasm Among Players and Fans
The jerseys were enthusiastically received not only by fans but also by the players themselves, as they could feel their connection to their region and culture both on the field and in the stands. This success story impressively demonstrates how the combination of creative design work and technical expertise created a jersey that is both aesthetically appealing and functionally meets the high demands of a modern jersey.
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Contact us today and we’ll help you make your vision a reality.
