HUNTSVILLE HAVOC – WHEN STANDARD LOGOS NO LONGER DO THE JOB

The Huntsville Havoc – a professional ice hockey club from the SPHL – were looking for ways to elevate the appearance of their equipment.

The club places great importance on professionalism, fan engagement, and strong sponsor partnerships. The goal was a consistent, high-quality branding across all areas — from jerseys and teamwear to helmets.

THE CHALLENGE

While the previous applications served their purpose, they lacked the premium look the club wanted. Fine details were lost, and durability did not meet the demands of professional ice hockey — where clothing and equipment face extreme stress.

Sponsor logos — such as the Polaris branding on helmets — needed to stand out more and remain durable throughout the season.

The challenge was clear: to find a solution that looked professional, performed reliably, and worked seamlessly across multiple materials.

THE SOLUTION

Together with the Huntsville Havoc team, we developed a three-part branding concept tailored to the specific requirements of jerseys, teamwear, and helmets.

#1 Jerseys – 3D HF TPU Transfers

For the jerseys, we used our 3D HF TPU Transfers.

These are produced through high-frequency embossing (HF), which transfers even the finest details precisely into the material. The result is a matte, embossed TPU logo with a crisp, three-dimensional structure.

They give the jerseys a premium, understated look while offering high durability — ideal for the physical demands of the game.

#2 Teamwear – 3D SILICONE X SATIN

For jackets, polos, and other teamwear items, we chose 3D SILICONE X SATIN.

This technique combines matte silicone print with a shiny satin base, creating a soft-touch texture and subtle gloss. The result is an elegant, refined appearance, perfectly suited for presentation and off-ice apparel.

At the same time, the surface remains robust and pleasant to the touch — perfect for daily use.

#3 Helmets – 3D SILICONE with 3M Backing

The biggest innovation came in helmet decoration. Since helmets don’t have textile surfaces, we developed a special version of our 3D SILICONE transfers, combined with a high-adhesion 3M backing.

This ensures strong adhesion on curved hard-shell surfaces and allows sponsor logos to appear in the same premium style used on textiles.

The result: three-dimensional, high-contrast logos with crisp edges that stand out under arena lighting and hold up under heavy use.

CONSISTENT QUALITY THROUGHOUT THE SEASON

To maintain a consistently high standard during the entire season, we standardized the application process, defined tested press parameters, and provided the equipment team with clear application guidelines.

This ensured that every logo — from the first to the last — was applied with the same flawless quality.

THE RESULT

With their new equipment, the Huntsville Havoc now present a cohesive, premium look across all touchpoints.

• 3D HF TPU Transfers on the jerseys create a modern matte finish and precise definition.
• 3D SILICONE X SATIN on the teamwear delivers an elegant, professional appearance.
• 3D SILICONE with 3M Backing on helmets provides bold sponsor visibility and long-lasting adhesion.

Together, these elements form a cohesive, technically advanced branding solution — durable in use and striking in appearance.

What other clubs can learn from this

This project demonstrates that premium embellishment is more than a visual detail. With the right techniques, clubs can make their brand values visible and lasting — across textiles, equipment, and beyond.

Three key insights:

1. Match the technology to the material: Every surface has unique needs — textiles, coated materials, and hard shells all require different solutions.
2. Adhesive innovation opens new possibilities: With specialized adhesives and 3M backing, even helmets can be reliably branded.
3. Consistent brand presence: When jerseys, teamwear, and helmets share a unified visual and tactile language, the result is a professional, recognizable identity.

CONCLUSION

The Huntsville Havoc project shows just how versatile modern heat transfer technologies can be. Whether on textiles or hard surfaces, the right material combination ensures a cohesive, premium appearance.

For us at dekoGraphics, this project marked an exciting step beyond textiles — proving that our technologies deliver the same quality and precision on a wide range of materials.

If you’re ready to take your branding to the next level, get in touch with us.

We’ll help you find the right solution for your project.