Starting from a plain white adidas Condivo Teamsport jersey, we were asked by our customer Team Vitality, to create a customized jersey celebrating Team Vitality`s 7th anniversary. The jersey was to feature the Team Vitality Crest and Team Vitality BEE trademark, the 3-stripes branding and a bespoke authentic label, as well as the team`s main sponsors.
For the implementation of the ORANGE / RedBull / Corse Air sponsor logos our ECOBLOCK BLACK quality was the obvious choice, guaranteeing the display of these designs strictly according to the sponsors CI offering perfect visibility and recognition on the jersey.
For the Team Vitality corporate branding, we decided to take this development to another level by introducing our LENTEX® | RAINBOW lenticular heat transfer quality throughout all the designs. The idea was pretty straight forward, as the nature of these transfers features all seven colours of the rainbow, this provided a direct connection to Team Vitality`s seven years of success.
On top of that, these seven colours constantly inter-change with each other throughout the design, depending on the angle of view and the focus of light, illustrating a dynamic effect reflecting the team`s vitality. Following approval from Team Vitality, the 3-stripe branding and the BEE trademark were also produced in our LENTEX® | RAINBOW quality.
For the Team Vitality Crest and the authentic label, a very detailed 3D silicone print was added on top of the Rainbow base. This highlighted the wording and the team’s identity, without affecting the rainbow theme.
In addition, a special version of the ORANGE / RedBULL / CorseAir designs, were produced in our LENTEX® | RAINBOW quality, to create a limited-edition jersey honouring the sponsor’s support.
It was a pleasure to be involved in this exciting project with Team Vitality, from the initial concept all the way through to completion. It demonstrated our ability to work closely with our partner, on their vision to bring to life a standard white jersey, through the design and sample process to the full application of the garment. The result, was the execution of truly iconic piece, honouring team Vitality’s success story.