Global regulations are reshaping the fashion and textile industry. The EU Digital Product Passport (DPP), the UFLPA in the United States, and France’s AGEC Law all demand a new level of transparency across supply chains.
For many brands, this shift feels like a compliance burden. But for others, it’s an opportunity: a chance to strengthen consumer trust, prove sustainability claims, and build future-proof operations.
One of the first luxury brands to take this step is Moose Knuckles – showing how compliance can evolve into a competitive advantage.
THE CHALLENGE
The key challenge was clear:
- Capture material origin and movement – from thread to finished garment.
- Meet global compliance standards – covering EU, US, and beyond.
- Protect brand integrity – by ensuring transparency didn’t compromise exclusivity.
In short: how can a luxury brand like Moose Knuckles keep its premium positioning while meeting the radical transparency that regulators (and increasingly, consumers) expect?
THE SOLUTION
To address this, Moose Knuckles partnered with r-pac CNCT and Retraced.
- r-pac TRCE solution provided product identification and tracking capabilities, linking each garment to its digital record.
- Retraced delivered the supply chain data integration, capturing every step from raw materials to finished goods.
The result: a connected framework that made the Digital Product Passport not just possible, but practical.
Through this approach, Moose Knuckles is now able to:
✔ Validate supply chain processes in real time
✔ Streamline compliance reporting
✔ Strengthen consumer engagement by verifying authenticity through digital triggers
THE RESULT
Moose Knuckles is now among the first luxury brands to put a DPP strategy into practice. Beyond ticking regulatory boxes, the brand has turned compliance into an opportunity for differentiation:
- Consumer Trust: Every product can be authenticated and traced.
- Operational Efficiency: A single digital identity connects the supply chain.
- Sustainability Communication: Clear, verified data strengthens environmental claims.
- Future-Proofing: Ready for EU DPP in 2027 and global legislation beyond.
Why This Matters for Other Brands
Moose Knuckles shows what many brands are now realising: DPP is not just a regulation—it’s a new way of doing business. Luxury or mainstream, sportswear or fashion—brands that prepare early will benefit from smoother compliance, stronger consumer trust, and a head start in the race toward circularity.
What This Means for You
Here’s where it connects back to dekoGraphics:
As part of the r-pac group, we now extend this expertise to every one of our customers.
- Our Heat Transfers are not just premium branding elements – they can also act as DPP-ready triggers (via QR or NFC).
- r-pac CNCT bridge the physical and digital, ensuring that every garment can carry its Digital Product Passport.
- Together, we offer design, data, and delivery – making compliance a seamless part of your product, without compromise on creativity or quality.
From Compliance to Opportunity
Moose Knuckles shows how a forward-thinking brand can turn regulation into innovation. And now, through our partnership with r-pac, you can too.
👉 Whether you need a brand logo, care label, or authenticity patch – we’ll make it DPP-ready.
👉 Whether you want to start small or scale globally – we’ll guide you every step of the way.
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