Your designs are ready, your fabrics are selected – now there’s one key question left:
What kind of logo application belongs on your garments?
Should you choose a standard solution or invest in a custom-made transfer?
In this article, you’ll learn how to evaluate your design and fabric needs, and whether a fast-track standard or a fully custom solution gives you the best result—without compromising brand quality.
What do we mean by a “standard solution”?
Standard heat transfers are made using pre-produced materials designed to work on a wide variety of textiles. These typically include classic flex or flock films, available in a limited range of standard colours.
Easy to handle, cost-effective – but rarely optimized for your specific fabric, design, or brand requirements.
When a standard transfer makes sense:
✅ Your logo is simple, single-coloured, with no intricate details
✅ You need it quickly – e.g. for a promo campaign
✅ Function matters more than visual impact
Bottom line: If your requirements are straightforward, a standard solution can be the right fit.
Our take on “standard”: fast – but never low quality
We offer fast and efficient logo solutions too – but with one crucial difference: our plottersheets aren’t based on generic stock colours.
They’re built on our flat PU ECOBLOCK BLACK material and can be colour-matched exactly the way you need it – either to your Pantone specifications or, if preferred, directly to the colours of your textile.
That’s where our plottersheets stand apart: you get the speed of a stock system with the colour accuracy and technical excellence of our premium transfers.
What that means for you:
- Consistent high-end quality, even with simplified designs
- Exact colour matching (Pantone or textile-based) – unlike standard plotter films
- Compatibility with modern fabrics – including sublimated materials
- Reliable processing and long-term durability
Bottom line: Your design is minimal and single-colour – but you still expect premium quality, exact colour accuracy and reliable textile performance? Then our plottersheets are the perfect “standard” for you.
And that’s exactly what many of our premium clients do: They intentionally use plottersheets for specific applications – such as promotional runs with reduced design complexity.
When premium brands choose custom heat transfers
But the moment a design becomes more intricate, or special effects and challenging materials come into play, they deliberately opt for a fully custom-developed solution. Our clients include international fashion labels, leading sportswear brands, and professional sports teams.
For them, a logo isn’t just decoration – it’s a key element of their brand message. They need embellishment solutions that are:
- Technically dependable
- Visually impressive
- Consistent in touch, tone, and quality
What these projects have in common:
- High design and brand expectations
- Special fabrics with specific requirements
- The desire for consistent branding – down to the finest detail
⚠️ In these cases, standard solutions simply aren’t enough.
Custom Heat Transfers: What You Get and Why It’s Worth It
A custom solution isn’t something we just “adapt” – it’s developed from the ground up for your collection. With over 150 heat transfer techniques in our portfolio, we’ll help you find the perfect fit for your fabrics, design goals, and performance needs.
Here’s what you get:
✅ A technique that suits your fabric – coated, recycled, stretch, or sensitive
✅ A look that enhances your design – e.g. 3D, metallic, matte/glossy, lenticular, or reflective
✅ Proven durability – even under heavy use
✅ Added value – on every single product
What to expect when planning a custom solution
We value transparency: Custom heat transfers require a longer lead time than standard options. Depending on technique, complexity, and order volume, production typically takes 12 to 30 business days after final approval.
Why? Because every custom transfer is tested, fine-tuned, approved – and only then produced at scale. You can find an overview of our production timelines here: 👉 How long does it take to produce heat transfers?
We support your planning with optional partial deliveries or prioritized production slots if needed.
⚠️ Please note: Our minimum order quantity for custom transfers is typically 500 pieces. That’s not because we don’t value small projects – but because development and production only make sense from this scale onwards.
3 questions to help guide your decision
Before making your choice, ask yourself:
- Do I want to add more value to the garment?
- Am I working with special fabrics that require specific handling?
- Should the embellishment reflect the overall quality of my collection?
✅ If you answered “yes” to at least one of these, a custom solution is definitely worth considering.
What our clients appreciate most about working with us
- The unique combination of design freedom, technical quality, and reliability
- Our role as a strategic partner – not just a supplier
- Our ability to manage even complex international projects with clarity and consistency
💡 Want to see real-life examples?
Check out our Success Stories to see how other brands made their decision – and how it paid off.
Conclusion: Embellishment isn’t a side task – it’s part of your brand strategy
If your collection is professional, your logo application should be too. A heat transfer that’s technically weak or visually off-brand can devalue the entire garment. A carefully tailored heat transfer, however, can make a noticeable difference – in appearance, in feel, and in how your brand is perceived.
We’re not just a supplier – we’re your strategic partner
Many of our clients work with us across multiple seasons – from first concept to international rollout.
Let’s talk about your project
Together, we’ll find the solution your collection truly deserves.
TRUSTED BY
