When you receive THE BOX from dekoGraphics, you're not just getting a sample kit – you're unlocking a world of creative possibilities. But what happens when none of the standard techniques feel exactly right for your vision?
That’s exactly what happened with Equiline – a premium Italian brand known worldwide for its high-performance equestrian equipment. Their collections stand for elegance, function, and unmistakable quality. Every detail counts. And that includes the logo.
THE CHALLENGE
Equiline had a clear goal: create a new heat transfer logo for one of their upcoming collections. It needed to reflect their premium brand identity, stand out on technical fabrics, and withstand the demands of equestrian sports.
Equiline was inspired by THE BOX, impressed by the diversity of finishes and textures. But they were torn – two different techniques stood out, each offering unique benefits:
- One delivered the dimensional impact of a 3D film.
- The other offered a brushed finish with a perforated design that perfectly matched the brand’s sophisticated and technical aesthetic.
Instead of choosing just one, the idea came up: “Can we combine them?”
THE SOLUTION
With deep technical knowledge and years of experience, our heat transfer technicians analysed the design requirements and the functional needs of Equiline’s technical equestrian gear.
Together, we looked deeper:
- Where would the logo be placed? On high-impact areas like the lower corner of a saddle pad and the outer surface of a fly bonnet – locations where the logo must stand out and stay in place through motion and use.
- What were the fabric properties? Technical textiles with water-repellent finishes, light stretch, and structured surfaces – typical of high-performance equestrian gear.
- What should the logo stand for? A sense of premium, precision, and sporty elegance – in line with Equiline’s brand DNA.
That’s when our technicians proposed a unique solution: combine both techniques into a custom hybrid solution that had never been done quite like this before:
- A 3D film base for tactile depth and structure.
- A brushed metallic surface for an elegant, reflective finish.
- A perforated pattern to create visual interest.
The Process: Sample, Test, Refine
We moved into pre-production sampling and testing:
- Equiline sent us their original fabric for in-house testing.
- We applied the logo under various heat press conditions.
- The transfer was subjected to washing, stretching, and environmental testing.
- Adjustments were made to optimise the balance between adhesion, texture, and visual appearance.
Every detail was refined until it met Equiline’s standards – and ours.
THE RESULT
The new logo was tailored to Equiline’s technical fabrics and tested thoroughly for performance. It passed all in-house quality checks, including washing durability and stretch performance.
More importantly: Equiline was thrilled. Their new logo is more than just branding – it’s a design statement that reflects their premium positioning in the equestrian market.
Your Logo Could Be Next
If you’re exploring THE BOX right now and wondering what’s possible – don’t limit yourself. Our team doesn’t just help you choose from existing samples. We help you create something entirely new if that’s what your project needs.
Let’s turn your inspiration into a logo that’s uniquely yours.
Contact our team – and let’s build something outstanding together.
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