We have already covered plenty of ways to protect the NAMES & NUMBERS on your sports jersey from being counterfeit. But what about the rest of the jersey or brands who sell textiles without a name & number kit on them?
How can they ensure their brand protection?
In this blog post we will take a closer look at a totally different type of brand protection for your garment. One that works for every textile regardless if you are part of the Sports, Fashion or Corporate Wear industry.
A label so unique that it´s impossible to imitate it
MIR® is our patented Multi Image Reflective technology that offers the ideal embellishment solution to protect your brand. The unique etching technique allows brands to incorporate multiple designs into one logo, therefore offering the opportunity to create a truly unique transfer which can’t be copied by counterfeiters because they simply do not have the resources to do so.
Consecutive Numbering - using exclusivity to protect your brand
Another great feature of our MIR® heat transfer labels is the possibility to add a consecutive numbering. This gives brands the option to create limited editions and adds a sense of uniqueness to each textile by giving each transfer a different number.
Adding authenticity to every aspect
In addition, MIR® labels are also available incl. a self-adhesive backer, offering the possibility to use identical labels for your textile embellishment as well as for the customization of your hangtags, corporate packaging, gift boxes, letters of authenticity and more!
FAQ
Why is brand authenticity important for garments? Authenticity protects your brand’s identity, builds trust with customers, and prevents counterfeiters from profiting off low-quality copies that damage your reputation.
Can MIR® labels also be used beyond garments? Absolutely — with a self-adhesive backer, the same label can be added to hangtags, packaging, gift boxes, or certificates of authenticity, creating a seamless brand experience.
How does the MIR® etching technique work? The etching process creates micro-level details and multi-angle reflective patterns within one transfer, ensuring every label has a distinctive visual signature that counterfeiters can’t replicate.
What makes MIR® labels unique for brand protection? MIR® (Multi Image Reflective) is a patented dekoGraphics technology that embeds multiple reflective designs into one logo through a precision etching process, making it impossible to imitate or reproduce.
CONCLUSION
The best brand protection method is to have a product which can´t be imitated. Having a unique product is not only great for your fans, it also stops counterfeiters from cheaply copying it.
It´s save to say that authenticity truly is the key to brand protection.
Ready to get some inspiration for your own project
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