FROM MERCHANDISE TO PLATFORM: HOW CONNECTED JERSEYS OPEN NEW BUSINESS MODELS FOR CLUBS
Merchandise has a structural problem: it only sells once. So what now? Connected Jerseys solve this problem – transforming products into recurring revenue, measurable data points, and activatable fan touchpoints. Imagine this: it’s late in the evening, you’re working on next season or your next collection. Things are going well, but you know one thing for sure – once a jersey is sold, the value usually ends there. The problem is clear: sponsors expect more activation, fans expect more experience, management expects more innovation. And somewhere between all of that you ask yourself: How can a single product create more [...]
DIGITAL PRODUCT PASSPORT (DPP): FROM SCAN TO STORY – HOW YOUR CUSTOMER EXPERIENCES YOUR BRAND DIGITALLY (PART 3)
👋 Welcome to Part 3 of our DPP mini-series. After exploring where to place the DPP in Part 1 and how to technically connect it in Part 2 , today we dive into the most exciting part: What actually happens when someone scans? Because the Digital Product Passport is much more than a dataset or regulatory requirement. It is the digital extension of your product and therefore a new touchpoint for your brand. Why the Digital Experience Matters Dein Browser unterstützt das Video-Tag nicht. A QR code or NFC chip alone does not create an experience. It merely opens the [...]
DIGITAL PRODUCT PASSPORT (DPP): HOW TO CONNECT YOUR PRODUCT – NFC OR QR (PART 2)
👋 Welcome to Part 2 of our DPP mini-series. In this series, we guide you step by step through the implementation of the Digital Product Passport (DPP) in your textiles — from choosing the right label to designing the digital experience Part 1 covered where to place the DPP. Today we focus on the next question: How is your textile technically connected to the DPP? Every product needs a trigger — a way to open the digital twin. At its core, there are two options: NFC or QR. Both work reliably, but they differ in design, cost, and user experience. [...]
DIGITAL PRODUCT PASSPORT (DPP): CHOOSE YOUR ACCESS POINT – HOW TO PLACE THE DPP CORRECTLY (PART 1)
👋 Welcome to Part 1 of our DPP mini-series. In this short series, we guide you step by step through the implementation of the Digital Product Passport (DPP) in your textiles — from choosing the right placement on the garment, to the technical connection , all the way to the digital customer experience. When it comes to the Digital Product Passport, the first big question is often not a technical one. It’s much simpler: Where should the access point go? Every textile needs a physical location where the DPP is activated, it provides access to the digital product data. And [...]
CONNECTED JERSEY: TURNING SPORTSWEAR INTO DIGITAL TOUCHPOINTS
How can a jersey become a digital touchpoint? And what’s the real benefit for brands and clubs when every jersey is connected to data, content, and processes through QR or NFC technology ? In this article, we’ll show you how Connected Jerseys work, what advantages they offer, and why they are far more than just a fan gimmick. You’ll learn how brands, manufacturers , and clubs use this technology to secure authenticity, create transparency, and gain valuable real-time insights — all through a single access point: the jersey itself. From Vision to Implementation After explaining in a previous article how [...]
THE DIGITAL PRODUCT PASSPORT (DPP): WHY NOW IS THE TIME TO ACT
The Digital Product Passport (DPP) is coming, and many brands are not sure where to begin. In this article, you’ll learn how to take the first steps and what really helps along the way. “I honestly don’t know where to start.” We hear this sentence a lot these days. The EU is serious: starting in 2027, the Digital Product Passport (DPP) will be mandatory for textiles. And yet, many brands, manufacturers, and clubs are still asking themselves: How is this supposed to work? Where do we even begin? If that sounds familiar, you’re not alone. The DPP can seem like [...]
