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CONNECTED MERCHANDISE

With Connected Merchandise, textiles become digital ambassadors of your brand.
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WHAT IS CONNECTED MERCHANDISE?

Imagine your products could tell stories – about origin, responsibility, and authenticity. Connected Merchandise links physical products with digital information and experiences. Thanks to integrated QR, NFC, or RFID technology, textiles become interactive touchpoints for your brand.

UNIQUE IDENTITY

Each product receives a digital ID that accompanies it throughout its entire lifecycle.

TRANSPARENCY & SUSTAINABILITY

Show your customers where materials come from, how responsibly they were produced, and what makes circularity possible.

AUTHENTICITY & TRUST

Protected against counterfeiting through digital authentication – for genuine branded products with traceable stories.

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
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CONNECTED MERCHANDISE IN ACTION

Experience how textiles come to life – from the origin of the material to your customer’s hands. A single scan is enough to reveal the entire product journey.

DPP-EXAMPLE

WHAT’S BEHIND IT?

As part of the r-pac Group, we combine textile decoration with technology and data.

This creates a system that connects physical products with digital experiences – from manufacturing to the end consumer.

Digital DNA

Each product receives a unique identity, stored securely in the cloud.

REAL-TIME INSIGHTS

Discover how customers interact with your products and optimize design, distribution, and communication.

SEAMLESS INTEGRATION

NFC, RFID, or QR technologies can be invisibly embedded into labels or heat transfers – without compromising your design.

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
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WHAT YOUR BRAND GAINS

Connected Merchandise builds trust, enhances brand value, and opens new communication channels.

TRANSPARENCY THAT CONVINCES

Show clearly how your brand acts sustainably and responsibly.

AUTHENTICITY THAT PROTECTS

Secure every product with a digital certificate of authenticity.

INTERACTION THAT CONNECTS

Offer exclusive content, digital services, or personalized stories – directly through your product.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
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CONNECTED MERCHANDISE

HEAT TRANSFERS

Our heat transfers make products smart. Whether label, hangtag, or logo – almost any transfer can carry a QR, NFC, or RFID chip, turning it into a digital interface.

IDENTITY

Brand logos become the digital signature of your products.

AUTHENTICITY

Protection against counterfeiting through unique digital IDs.

ENGAGEMENT

Direct access to brand content, sustainability data, or exclusive offers.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

HOW IT WORKS

From technology integration to digital connection – everything comes from one source.

#1 INTEGRATION

We embed QR, NFC, or RFID technologies directly into heat transfers or labels.

#2 ACTIVATION

Customers scan the product and gain access to digital content and certificates.

#3 ANALYSiS

Brands receive real-time insights into usage, engagement, and supply chain performance.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED WITH R-PAC

As part of the r-pac family, we offer solutions across the entire value chain – physical, digital, and transparent.

TRACEABILITY MADE SIMPLE

With r-pac CNCT, every supply chain becomes digitally traceable – from raw material to end consumer.

SUSTAINABILITY MADE VISIBLE

Share transparent, reliable information about product origin and lifecycle.

DPP AS THE NEXT STEP

The Digital Product Passport (DPP) will become mandatory by 2027 – Connected Merchandise lays the foundation today.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

CONNECTED MERCHANDISE CHECKLIST

Share this list with your team – it’s not about knowing everything today, but about taking the first step. Don’t worry: we’ll guide you along the way.

▢ Select product line

▢ Define technology – QR, NFC, or RFID

▢ Plan digital content

▢ Set up data integration

▢ Define responsibilities

▢ Involve r-pac & dekoGraphics

👉 Key Takeaway: You don’t have to do everything at once – what matters is taking the first step. We’ll handle the rest together.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

LEARN MORE ABOUT CONNECTED MERCHANDISE

Want to dive deeper? Explore our blog articles on NFC logos, digital experiences, and real-life use cases — from quick guides to practical examples.

DESIGNED FOR YOUR BRAND – AND THE FUTURE

With Connected Merchandise, textiles become experiences, stories, and connections.

Together with r-pac, we shape the future of your brand – secure, transparent, and digital.

START YOUR CONNECTED-JOURNEY

INTERESTED IN LEARNING MORE?

Before making a decision, explore our comprehensive overview article on the key factors influencing the costs to gain deeper insights.
READ ARTICLE

FREQUENTLY ASKED QUESTIONS

What exactly does “Connected Merchandise” mean?

Connected Merchandise describes the link between physical products and digital content. Using QR, NFC, or RFID technologies, textiles become interactive interfaces that provide information about origin, sustainability, and authenticity.

HOW DOES CONNECTED MERCHANDISE WORK IN PRACTICE?

Every product receives a digital identity.

A simple smartphone scan is enough — customers instantly see where the product comes from, how it was made, and the story behind it. Brands can also offer exclusive content or services.

WHICH TECHNOLOGIES ARE USED?

We integrate QR codes, NFC or RFID chips directly into labels, hangtags, or heat transfers.

Which technology is the best fit depends on your goals, target audience, and product line — we provide tailored guidance.

CAN THE DESIGN OF MY PRODUCT REMAIN UNCHANGED?

Yes. The technologies are integrated invisibly or subtly — without compromising the design.

Your branding stays in focus while the functionality blends in seamlessly.

WHAT ARE THE BENEFITS OF CONNECTED MERCHANDISE FOR BRANDS?

  • Transparency: Customers see how responsibly and sustainably you operate.

  • Authenticity: Protection against counterfeits through digital verification.
  • Interaction: Direct access to digital content, stories, and services.
  • Data insights: Understand how customers interact with your products — in real time.

HOW DO YOU START A CONNECTED MERCHANDISE PROJECT?

Easy — step by step:

  1. Select the product line
  2. Choose the technology (QR, NFC, or RFID)
  3. Define content and data
  4. Map the supply chain
  5. Launch the project with dekoGraphics and r-pac

WHAT ROLES DO R-PAC AND RETRACED PLAY?

As part of the r-pac Group, dekoGraphics combines textile embellishment with technology and data.

With retraced, supply chains can be digitally mapped and sustainability data can be made transparent — the ideal foundation for the Digital Product Passport (DPP).

IS CONNECTED MERCHANDISE SUITABLE FOR SMALL BRANDS AS WELL?

Yes — the system is fully scalable.

You can start with a single product or collection and expand the concept across your full product range later.

HOW LONG DOES THE INTEGRATED CHIP OR CODE LAST?

Our technologies are designed to last for the entire lifetime of the textile. Washing and wear do not affect functionality.

WHY SHOULD I WORK WITH DEKOGRAPHICS AND R-PAC?

Because you get everything from one source.

dekoGraphics provides DPP- and NFC-ready heat transfers, while r-pac supplies the digital infrastructure — perfectly aligned end-to-end.

STILL HAVE QUESTIONS?

Ask dekoAI — your digital guide to Connected Merchandise.

👉 Get instant answers on QR/NFC, pilot projects, and integration.

JUST ASK

START YOUR CONNECTED-JOURNEY

Your merchandise can do more than you think. Together, we bring the future into your textiles — for fans, brands, and clubs.

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"dekoGraphics works with an incredible speed but at the same time with amazing quality level standards. They are always available for whatever request you make to them and they always have a great solution for it."
Domingo Palacio, RFEF and Club Senior Sports Marketing Manager, ADIDAS ESPANIA S.A.U
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