Virtus Bologna stands for a clear, defined look in basketball, black, reduced to the essentials. And that is exactly what makes every new jersey a challenge. The more reduced a design is, the more weight lies in every single detail. There is nothing to hide behind. No bold colours, no loud graphics. Only the interplay of material, structure and function. The goal for the new jersey was clear: A completely new design – one that still fits seamlessly into the identity of the club. A basketball jersey that performs on the court and connects with the people wearing it. THE [...]
The Huntsville Havoc – a professional ice hockey club from the SPHL – were looking for ways to elevate the appearance of their equipment. The club places great importance on professionalism, fan engagement, and strong sponsor partnerships. The goal was a consistent, high-quality branding across all areas — from jerseys and teamwear to helmets. THE CHALLENGE While the previous applications served their purpose, they lacked the premium look the club wanted. Fine details were lost, and durability did not meet the demands of professional ice hockey — where clothing and equipment face extreme stress. Sponsor logos — such as the [...]
An event that connects. Two days, five presses, five heat transfer specialists and more than 700 athletes, coaches and staff: The DSV Team Outfitting at the NürnbergMesse was an organisational challenge that required precision, coordination, and teamwork. Every year, the DSV family gathers to mark the official start of the new winter season. For us at dekoGraphics, this event has long become a tradition. For over a decade, we’ve supported the German Ski Association ( Deutscher Skiverband or DSV) as their trusted partner for premium textile branding. Our task this year: applying the official authority logos – from the German [...]
Global regulations are reshaping the fashion and textile industry. The EU Digital Product Passport (DPP) , the UFLPA in the United States, and France’s AGEC Law all demand a new level of transparency across supply chains. For many brands, this shift feels like a compliance burden. But for others, it’s an opportunity: a chance to strengthen consumer trust, prove sustainability claims, and build future-proof operations. One of the first luxury brands to take this step is Moose Knuckles – showing how compliance can evolve into a competitive advantage. THE CHALLENGE The key challenge was clear: Capture material origin and movement [...]
When Kansas State University prepared for the Aer Lingus College Football Classic in Dublin , they faced a challenge many clubs will recognise: how do you create apparel that goes beyond simple branding and truly tells a story? This wasn’t just another game. It was an international event celebrating Irish heritage, connecting the states of Kansas and Iowa with their shared cultural roots. For such a special occasion, the team wanted their pre-match quarter zip sweaters to become more than functional garments – they had to be symbolic, premium, and memorable. THE CHALLENGE The request from Kansas State was clear: [...]
When you receive THE BOX from dekoGraphics, you're not just getting a sample kit – you're unlocking a world of creative possibilities. But what happens when none of the standard techniques feel exactly right for your vision? That’s exactly what happened with Equiline – a premium Italian brand known worldwide for its high-performance equestrian equipment. Their collections stand for elegance, function, and unmistakable quality. Every detail counts. And that includes the logo. THE CHALLENGE Equiline had a clear goal: create a new heat transfer logo for one of their upcoming collections. It needed to reflect their premium brand identity, stand [...]







