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HOW TO DESIGN YOUR CLUB’S KIT WITHOUT A DESIGNER – A COMPLETE GUIDE FOR CLUBS

Who’s actually in charge of your club’s kit design?

A new season is coming up. Launch dates are fixed. First drafts are in the works.

But who takes care of the details?

  • What if your kit supplier only provides the base jersey, but not the creative elements?
  • What if your sponsor logo doesn’t fit the jersey layout?
  • What if your numbers don’t comply with league regulations?
  • What if no one on your team knows how to bring everything together – visually and technically? 

At dekoGraphics, we help clubs like yours bridge the gap between creative vision and production reality.

Whether you’re lacking a designer or just want a second opinion, our in-house team supports you from concept to application.

In this article, you’ll learn how our modular design service turns standard kits into custom statements – and why it works even if you’re not a pro club.


Our Full-Service Design Support – From Concept to Application

Viking FK dekoGraphics Jersey Desgin

What many don’t know: At dekoGraphics, we don’t just supply heat transfers – we help shape your entire kit. From early drafts to production-ready artwork, we advise clubs at every step. Our team understands what’s technically possible – and how to make it look great on fabric.

We’ve supported national teams and grassroots clubs alike, always with the same goal: turning ideas into iconic jerseys.


Our Design Services – Modular and Made to Fit

Tailored Name & Number Designs for Your Club

custom names and numbers for football jerseys by dekoGraphics Ecoblock Black Matt Gloss Iriodin

We create exclusive number and name designs that reflect your club – and work on the pitch.

  • Development of exclusive N&N designs for your jerseys
  • Aligned with your branding, sponsor and competition
  • Technically optimised for heat transfer production and application
  • Optional: metallic effects or anti-counterfeit features (e.g. UV ink, micro text)
  • 100% compliant with league/tournament regulations


Jersey Design Support: Turn Standard Kits into Unique Statements

Viking FK dekoGraphics Development Jersey DesignEven off-the-shelf kits can look custom – with the right design approach.
  • Creative support for home, away or third kits
  • Graphic integration (e.g. tone-on-tone symbols, sleeve elements, inside-neck details)
  • Mockups showing placements on real templates
  • Designed to match your textile colour, structure and fit


Add Meaning to Standard Kits with Smart Design Additions

DTG Direct To Garment Printing dekoGraphics Hertha BSC Berlin Yellow

Many clubs receive off-the-shelf jerseys from their kit supplier – identical to amateur gear.

But with the right design, even standard jerseys become a statement piece.

We create large-format graphic elements that can be applied using tone-on-tone effects, sublimation, DTG printing or debossing. Whether it's your club motto, a special pattern or crest integration – it becomes part of the jersey, not just placed on top.

The result? A standard base with a truly custom look.

➡️ Want to explore the technical options? Check out our blog: From Standard to Stand-Out – 4 Ways to Customise Your Kit


Special Editions and Limited Drops: Designed to Stand Out

CASO STUDIO hellas verona fc Tavola disegno 3Need a special design for an event or anniversary? We’re your creative partner.
  • Concepts for anniversaries, collector’s editions or matchday highlights
  • Storytelling through colour, layout and detail
  • Support for merchandise promotion and launch campaigns


Merch Design Support: More Than Jerseys

675c687533a369dc965f3456 0N5A9722 webWe help design shirts, hoodies, accessories – production-ready and on-brand.
  • Creative artwork tailored to your club’s lifestyle line
  • Fully aligned with your existing identity and collections
  • Delivered in formats that are ready for production and printing


How Our Design Process Works – Simple and Flexible

You choose the scope – we adapt. Full-service or just design input.

  1. Briefing – Tell us what you're planning: a font, a layout, a special edition
  2. Design Phase – We deliver concepts tailored to your kit, timeline and competition
  3. Review – You give feedback, we refine – until it works
  4. Delivery – You get ready-to-use files – or we handle the full application process

Everything is developed with the final product in mind – both visually and technically.


Real Kit Design Projects – Delivered by dekoGraphics

A.S. Velasca dekoGraphics

Dallas Trinity FC x ModestWorks: New brand identity and full package: custom 3D SILICONE logo, LENTEX® | FLIP authentic label, tone-on-tone neck detail and matching merch. ➡️ Read the full story

A.S. Velasca: Art meets football: we developed the MIR® (Multi Image Reflective) label with serial numbers and optional artist signature – every shirt is unique. ➡️ Read the full story

Viking FK: Together with Diadora, we translated regional identity into a custom-designed jersey – from sketch to production. ➡️ Read the full story


Already Have a Designer? We Still Support.

You focus on the look – we take care of the technical execution.

  • Feasibility checks (e.g. line width, logo sizing, material contrast)
  • Application 

    guidance (which transfer works on which fabric?)
  • File preparation (e.g. vectorisation, layer cleanup, colour matching)

👉 Useful read: How to Prepare the Perfect Heat Transfer File


✅ When Does Our Design Service Make the Most Sense?

If any of these apply, our support could be a game-changer:

  • You don’t have an in-house designer
  • You want more than a standard template kit
  • You’re planning a limited drop or anniversary design
  • You’re unsure how to execute your idea technically
  • Or you simply want a creative second opinion


What Does It Cost?

Nothing. It’s part of our service.

If you order heat transfers from us, the design support comes at no extra charge – fonts, visuals, mockups, layouts. Because for us, proper service means doing things right – not selling extras.


Not a pro club? No problem.

Small and Medium Clubs by dekoGraphics

It’s not about your league – it’s about your ambition.

Our design service is available to ambitious clubs at any level – from international teams to grassroots innovators. If you're serious about your kit and need at least 500 pieces, we’re here to help.

➡️ More on that: Why You Don’t Need to Be a Pro Club to Work With Us


Final word: You Don’t Need a Finished Idea – Just the Right Partner.

Bringing a jersey concept to life is tough without a designer or technical partner – and most clubs don’t have both. We’ve helped clubs at every level develop concepts that are production-ready and true to their identity. 

Have an idea, sketch, or just a feeling? 

Let’s talk – and turn it into something your fans are proud to wear. 

At dekoGraphics, we don’t just provide logos. We help your kit tell your story – from first draft to final detail.


GET THE BOX

With so many heat transfers options available here at dekoGraphics, it’s easy to be torn between designs. Get a closer look by ordering FREE* samples today - we deliver THE BOX straight to your door!
*Please note our offer is exclusively for business customers.
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YOU HAVE A VISION

WE HAVE THE KNOWLEDGE TO GET YOU THERE

Explore the world of heat transfer embellishment with our dekoGraphics Digital Guide. See how we're empowering brands like yours. Subscribe for updates every two weeks on blog articles, success stories and products.

YOU HAVE A VISION

WE HAVE THE KNOWLEDGE TO GET YOU THERE

Explore the world of heat transfer embellishment with our dekoGraphics Digital Guide. See how we're empowering brands like yours. Subscribe for updates every two weeks on blog articles, success stories and products.

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"dekoGraphics works with an incredible speed but at the same time with amazing quality level standards. They are always available for whatever request you make to them and they always have a great solution for it."
Domingo Palacio, RFEF and Club Senior Sports Marketing Manager, ADIDAS ESPANIA S.A.U
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