👋 Welcome to Part 3 of our DPP mini-series.
After exploring where to place the DPP in Part 1 and how to technically connect it in Part 2, today we dive into the most exciting part:
What actually happens when someone scans?
Because the Digital Product Passport is much more than a dataset or regulatory requirement. It is the digital extension of your product and therefore a new touchpoint for your brand.
Why the Digital Experience Matters
A QR code or NFC chip alone does not create an experience.
It merely opens the door — what truly matters is what happens behind it.
Today, customers expect more than tables filled with material data.
They want to understand:
- where a product comes from,
- how it was made
- and what your brand does to be more sustainable, transparent, and authentic.
The DPP experience is your opportunity to present this information in a way that is relevant, visually engaging, and aligned with your brand.
What Users Expect When Scanning
The first few seconds after opening the DPP determine whether a user becomes engaged or drops off.
Three factors are essential:
- Simplicity: No app, no download, no detours. Access must work instantly and intuitivel
- Relevance: Show what really matters: material origin, CO₂ impact, care instructions, repair tips, certifications, etc.
- Brand Experience: The digital interface should reflect your brand’s design, values, and tone of voice.
The DPP should feel like part of your product — not like an external database.
How to Structure an Effective DPP Experience
A strong DPP experience can be built around four core pillars — together, they form the digital twin of your product:
- Product Details: Composition, care instructions, certifications. Users understand what they hold in their hands.
- Origin: Show where every component comes from — from yarn to finished product. This creates trust and transparency.
- Product Journey: Make the stages of your product visible: production, quality checks, logistics, finishing.
- Interaction: Show how the product lives: worldwide scans, authenticity checks, exclusive content for your community.
(In our sample DPP experience, users can view material details, origin, production steps, and interactions but this is just one option. Nearly anything is possible. Talk to us and we’ll find the right solution.)
How to Build Your DPP Experience Step by Step
- Define your goals: Do you want to highlight transparency, emphasize sustainability, or increase engagement?
- Choose your content: Decide which information is relevant — from CO₂ footprint to product story.
- Design the interface: Your DPP should feel like a mini brand space: clear structure, branded visuals, mobile-first layout.
- Test and optimize: Use real users: Do they find what they expect? Does the page load fast? Do they perceive the scan as added value?
- Scale with a system: With platforms like r-pac CNCT, you can manage content centrally, roll out updates automatically, and standardize the experience across entire collections.
FAQ – Designing the Digital DPP Experience
What can I show in the DPP? Everything that makes your product more transparent and credible, from materials and supply chains to storytelling, certifications, and brand content.
How complex is content management? With a central platform such as r-pac CNCT, you can manage content per product, category, or collection — and update it automatically.
Do I need a special design team for the DPP? Not necessarily. Many platforms offer templates you can adapt to your corporate design. Your branding stays consistent.
And if you need support, we — together with our colleagues at r-pac CNCT — are happy to help.
Conclusion: The DPP Is Not an Obligation — It’s a Huge Opportunity
The Digital Product Passport is not just an EU requirement — it’s your chance to make your product more intelligent, transparent, and engaging.
If you start early, you can test, learn, and improve step by step, creating real value beyond compliance.
On our DPP info page, you’ll find real-world examples, FAQs, and a checklist for building your own digital product experience.
Or download the free DPP Guide to get a structured overview of the entire implementation process.
👉 Part 1: Choose your label — how to place the DPP correctly
👉 Part 2: How to connect your product — NFC or QR
TRUSTED BY
