Welcome to the Heat Transfer Masterclass by dekoGraphics!
Are your flat heat transfer logos looking a little too basic? Let’s change that.
Flat heat transfer logos are the top pick when you want something light, flexible and clean – especially on thin or technical fabrics, slim fits or high-performance sportswear.
But does that mean you have to skip special effects? Not at all! With the right finishes, you can get the most out of a FLAT PU logo – perfectly matched to your collection.
At dekoGraphics, we specialise in helping leading sports and fashion brands elevate flat logos with stunning special effects. In this guide, you’ll discover six unique finishes that transform any flat transfer into a true eye-catcher – without compromising comfort or performance.
FLAT PU outshines 3D heat transfers when you want:
Add the right effect, and a FLAT PU logo becomes a visual highlight – while staying smooth and comfortable.
What is it? Certain areas appear glossy, others matte – side by side.
Impact: Strong contrast, rich depth and a premium look. Glossy parts catch the eye; matte parts step back subtly.
Product: ECOBLOCK BLACK | MATT GLOSS
Tip: Perfect for logos with mixed areas or fine details that need a subtle highlight.
What is it? A matt/gloss combination with Iriodin pigments – creating a soft pearlescent shine and shimmering light effects.
Impact: A touch of luxury – ideal for premium fashion and exclusive sportswear.
Product: ECOBLOCK BLACK | MATT GLOSS IRIODIN
Tip: Use it when you want your logo to catch the light with every movement – without ever looking over the top.
What is it? Embroidery look – but as a flat transfer. Looks stitched, feels soft, stretches perfectly.
Impact: A realistic 3D embroidery effect with a flat, flexible base. No threads, no heavy stitching.
Product: ECOBLOCK BLACK | EMBROIDERY
Tip: Very popular for club badges, crests or heritage designs where a flat but textile look is desired.
What is it? The transfer changes colour when exposed to sunlight or UV rays.
Impact: A fun surprise effect outdoors – perfect for streetwear, festivals or kids’ clothing.
Product: ECOFLEX | UV SENSITIVE
Tip: Great for designs that ‘come alive’ in the sun.
What is it? Reacts to heat: touch or temperature shifts trigger a colour change.
Impact: Interactive, playful and adds movement to your design.
Product: ECOFLEX | TEMPERATURE SENSITIVE
Tip: Great for loungewear or limited editions that deserve a fun twist.
What is it? A colour effect that appears only when the transfer gets wet – thanks to special liquid crystals.
Impact: Creates a wow moment in rain or moisture.
Product: ECOFLEX | WET SENSITIVE
Tip: An original idea for outdoor jackets, kids’ raincoats or swimwear.
3D heat transfers are impressive, no question. But sometimes you want less volume and maximum freedom of movement and lightness. FLAT PU is made for exactly that: flexible, lightweight logos with a smooth, seamless look. Add a special effect and you get a simple transfer with a wow factor – all without compromising comfort or function.
Are these special effects washable? Yes – all effects shown in this article are washable, as long as they’re applied correctly and used as intended. If your product needs to withstand industrial washing, let us know – we’ll recommend the most durable option.
Can I combine multiple effects in one logo? That depends on the technique, material and design. Some combinations – like Matt & Gloss with Iriodin – work really well. Others may need testing. Just ask us – we’ll help you explore what’s possible on your fabric.
Do these effects work on stretchy or technical fabrics? Yes – especially with FLAT PU as a base. These effects are applied to ultra-thin, flexible materials that move with the fabric and feel soft to the touch, even on high-performance or sensitive textiles.
Are these effects safe for kidswear or outdoor apparel? Absolutely. Effects like UV or wet-sensitive designs are great for kids' clothing, festival wear or outerwear – adding fun, visibility and surprise. We use skin-friendly, compliant materials and help you find the right fit for your collection.
Even the flattest logo can impress. Whether matte, glossy, shimmering or colour-changing – with FLAT PU and the right finish, your logo becomes a real eye-catcher.
Want to see these effects up close? Order THE BOX with real samples to find the right option for your collection.
We’re here to help you create the perfect heat transfer logo – anytime. Get in touch and start your next project with dekoGraphics.
Discover More in Our Heat Transfer Masterclass
We offer deep insights into heat transfer techniques, applications, and industry trends.
Explore the world of innovative textile finishing:
Heat Transfer Masterclass by dekoGraphics!