Welcome to the Heat Transfer Masterclass by dekoGraphics
HEAT TRANSFER MASTERCLASS: The Top 2 tech solutions for authenticity, digital fan engagement & DPP compliance
How can you protect your logo from counterfeits, offer a digital brand experience – and stay ahead of upcoming regulations like the Digital Product Passport (DPP)? Are there technologies that prove authenticity, reward your fans, and future-proof your brand in one move?
In this Masterclass, we’ll show you two proven heat transfer technologies – QR codes and NFC-enabled logos – that do exactly that.
You’ll learn how today’s most forward-thinking brands are turning their logos into powerful tools for protection, storytelling, fan engagement, and DPP-compliant transparency – no apps, no hangtags, no extra steps.
Why traditional logos are no longer enough
Customers expect more than just great design. They want proof of authenticity – and the story behind the product.
Counterfeiting is on the rise. Products are becoming more emotionally charged. And brands need smarter ways to connect with their audience directly.
A simple logo isn’t enough anymore. But the right technology can turn it into a seal of authenticity, a digital touchpoint, and a storytelling tool.
How to make your logo smart – with QR and NFC integration
1. QR code directly in the logo
Visible authenticity with serial number and scan access
Imagine a logo designed in every detail – including a serial number like “#22/1994.” One glance shows: this product is part of a limited edition.
Fakes? Useless.
Even more powerful when combined with a QR code embedded directly into the logo. One scan unlocks:
- Certificates of authenticity
- Brand stories
- Sustainability insights
Typical use cases:
- Collector’s items
- Limited jerseys
- Premium merchandise
- Capsule collections with certificates
Product: 3D SILICONE | MULTILEVEL CARVED
The result: A combination of serial number and QR code makes your product instantly verifiable and interactive – building trust from the very first touchpoint.
2. Invisible NFC integration for smart functionality
Turn your logo into a digital access point
An invisible NFC chip embedded into the silicone lets your logo do more. Just tap it with a smartphone, and your fans get instant access to:
- Exclusive videos
- Hidden interviews
- Members-only offers
Typical use cases:
- Special editions with a digital collector’s pass
- Jerseys with embedded match highlights
- Access to limited-time promotions
Product: 3D MOULDED SILICONE | NFC
The result: No hangtag. No app. Just your logo. That’s how Connected Merchandise works.
Just two examples:
The technologies featured here are just two examples from our extensive portfolio. Depending on your collection, material, or desired effect, we’ll help you find the solution that best fits your project – visually, technically, and economically.
👉 Let’s talk – we’ll be happy to show you what’s possible.
How smart logos protect your brand from counterfeits
A smart logo is your brand’s double protection:
1️⃣ The serial number + chip are nearly impossible to copy
2️⃣ Customers can instantly check: is this real or fake?
Especially in a world where “looks the same” often passes as “good enough,” you send a clear message: Only the original is the original.
Are there any limitations?
Yes – smart logos require a bit more planning. Depending on the technology, your design may need small adjustments. For NFC, you’ll also need a platform to manage and update content.
The good news: You’ll get everything from a single source.
As part of the r-pac Group, we combine our heat transfer expertise with the CNCT platform by r-pac – a scalable solution for digital product communication.
That means:
✅ A smart logo
✅ The matching infrastructure
✅ All from one coordinated system
The effort is manageable – and absolutely worth it if you're aiming for a future-proof solution that blends fan engagement, brand protection, and digital readiness.
Already prepared for the Digital Product Passport (DPP)?
Starting in 2027, the Digital Product Passport (DPP) will be mandatory across the EU for many textile products – including key information on:
- Material origin
- CO₂ footprint
- Care and recycling guidance
The good news: These technologies already meet those standards.
➡️ NFC or QR embedded in the logo = direct DPP access at the product level
👉 Learn more in our related article: How to Implement the Digital Product Passport in Textiles – Easily and Effectively
Supports circularity and second-hand models
These technologies are also a smart asset for your sustainability strategy:
- Serial numbers simplify returns, resale, and second-hand tracking
- NFC provides embedded access to care, material, and recycling info
Practical & proven
- Applies with a standard heat press
- Durable and wash-resistant
- No additional hangtags or labels required
Real-World Example: How FC Toulouse Connects with Fans
For FC Toulouse’s third kit of the 2022/23 season, we embedded an NFC chip directly into the club’s logo. Fans simply tapped the badge with their smartphones to unlock exclusive content.
The result:
✔️ A sought-after collector’s item
✔️ Massive buzz on social media
✔️ And an innovative, direct fan experience
👉 Read the full Success Story: FC Toulouse – How to Embed an NFC Chip in a Club Logo
Frequently Asked Questions (FAQ)
How durable are QR or NFC logos in practice? Our transfers are wash-resistant and abrasion-proof, even in high-performance sportswear. The tech is integrated in a way that preserves both function and appearance.
Do customers need a special app to access content? No. A smartphone with a camera (for QR) or NFC reader is enough. Customers can access the content instantly – without any extra app.
Do these technologies work on any textile? Generally yes – from cotton to polyester blends. The ideal transfer method depends on the material and intended use. We’re happy to advise you.
What do I need to implement NFC effectively? You’ll need an NFC-capable logo and a platform to manage the content. As part of the r-pac Group, we offer both – smart logo and infrastructure from a single source.
Can this work for smaller runs? Yes – especially for limited editions or fan drops. It’s a great way to add value with serialisation, digital perks, and exclusivity.
What does a smart logo cost – and is there a minimum order? It depends on your design, tech choice, and order volume. Our solutions usually start from 500 pieces, which allows us to ensure great quality at a fair cost. Not sure if that works for your brand? Let’s talk and find out what’s possible.
Final Thoughts: Your logo can – and should – do more
In a world full of imitators, your logo can be more than just a logo. It can prove it's the original. It can bridge physical and digital. And it can create memorable, interactive experiences.
👉 Ready to rethink your logo?
Talk to us – we’ll help you upgrade your branding with:
✅ Authenticity
✅ Fan engagement
✅ Future-ready digital functionality
Discover More in Our Heat Transfer Masterclass
We offer deep insights into heat transfer techniques, applications, and industry trends.
Explore the world of innovative textile finishing:
Heat Transfer Masterclass by dekoGraphics!
TRUSTED BY
