NEW EMBELLISHMENT PARTNER IN THE CLUB: WHAT A CLEAN ONBOARDING LOOKS LIKE IN PRACTICE
The moment a club changes its embellishment partner is rarely a relaxed one. Internally, it means: New processes. New contacts. New coordination. And one question that often lingers unspoken: 👉 What happens if it doesn’t work? Because in the end, it is not just about logos or products. It is about whether everything runs just as reliably in day to day operations as before. And that is exactly why many clubs hesitate to take this step, even when they are not truly satisfied with their current solution. Why many clubs delay the switch In many clubs, processes work. Orders go [...]
RECREATING A CLUB LOGO: HOW TO APPLY YOUR LOGO IDENTICALLY ON GOALKEEPER JERSEYS, MERCH AND MORE
“Can you recreate our logo?” This question often comes up naturally during a project. The main kit from the supplier is finished. The logo sits perfectly. But as soon as it comes to other products, the situation changes. Many of these items come from the supplier without a logo. Goalkeeper jerseys Special productions Merch And this is exactly where the challenge begins: 👉 How do you get that exact same logo onto these products? Why this topic comes up in the first place In many clubs, the situation is similar. The main collection comes from the supplier. Logos, materials and [...]
WHY TEXTILE EMBELLISHMENT OFTEN BECOMES COMPLICATED – AND HOW TO MAKE IT SIMPLER
Many of our customers tell us that projects with us tend to run smoothly. And of course, we’re always happy to hear that. But it’s not a coincidence. It’s the result of a clear approach that has guided us for more than 30 years: we take responsibility for the entire process – from the first idea to the finished heat transfer. Textile embellishment can be complex. But with the right structure and the right support, it doesn’t have to be. In this article, we’ll show you how we organise projects so they run as smoothly as possible Full Service Is [...]
IN-HOUSE APPLICATION OR OUTSOURCING? A REALISTIC COMPARISON FOR GROWING BRANDS
The question of whether decoration should remain in-house or be outsourced rarely arises at the very beginning. It usually comes up when: volumes increase collections are launched more frequently deadlines become non-negotiable As long as quantities are manageable, materials remain consistent and time pressure is low, in-house decoration often works well. Samples, prototypes and smaller runs can be executed quickly. Decisions stay within the team. Processes are familiar. However, as volumes grow, the requirements change. What runs smoothly at 500 pieces may look very different at 5,000 – or across multiple drops per year. Option 1: In-house application Internal decoration [...]
LOGOS FOR WORKWEAR: WHAT REALLY MATTERS WHEN SAFETY COMES FIRST
Branding workwear often sounds like routine. The garment is defined, cut and colour are approved, the supply chain is set – all internal requirements are ticked off. And then there’s “just” the logo. Chest. Sleeve. Back. A heat transfer – done. In reality, this is often the point where projects start to slip. Not because heat transfers don’t work, but because workwear follows different rules than fashion, merch or promotional apparel. And because a logo here isn’t just a nice detail – it’s part of the garment’s performance. Why workwear plays by different rules Workwear isn’t worn to follow trends. [...]
CLUB LOGO TRENDS IN PROFESSIONAL FOOTBALL: WHY MORE CLUBS CHOOSE 3D SILICONE
Many professional football clubs now choose to produce their club logo in 3D SILICONE . Not because this technique is “better” than all others, but because it brings design, feel, application and future use together in one clear material system. In practice, this reduces unnecessary transitions between different techniques and materials across the club logo , neck labels and special badges . It also makes later additions easier and creates more stable processes – often across several jersey seasons. In professional football, the club logo is not being reinvented. But the way it is used is changing. A scene from [...]
