WHAT DOES A TEXTILE EMBELLISHMENT PARTNER ACTUALLY DO ALL DAY? A BEHIND-THE-SCENES LOOK AT A JERSEY LAUNCH
The season begins. The new jersey has arrived. Names and numbers are available. Teamwear has been delivered. Products are ready in the club shop. What many people don't see is that between the first idea and the finished product, there are often months of planning, development, testing and coordination. While clubs focus on jersey launches, sponsors, forecasts, sales figures and preparations for the next season, a wide range of activities are taking place in parallel at the textile embellishment partner. That's why we'd like to switch perspectives for a moment. Because a professional textile embellishment partner is responsible for far [...]
WHAT PROFESSIONAL FOOTBALL CLUBS CAN LEARN FROM THE ADIDAS NAMES & NUMBERS PROGRAMME
There's more behind a successful names & numbers programme than a print on a shirt When fans buy a new football shirt, they see a player name and a number. Nothing more. They don't see the design reviews, approval processes, stock planning or in-season replenishments. They don't see the last-minute transfers, the pressure on the club shop during a launch weekend, or the discussions around whether a numbering system will actually perform on a new shirt fabric. And that's exactly how it should be. Because the best names & numbers programmes are usually the ones nobody notices. They simply work. [...]
EMBROIDERY HEAT TRANSFERS WITH FREESTANDING ELEMENTS? NO PROBLEM
Individual stars. Freestanding letters. Separate design elements. These kinds of details have become a natural part of modern embroidery-style heat transfers — whether on football shirts, fashion pieces or merchandise products. But how do these elements actually stay perfectly in place during application? For designs like these, we work with special positioning templates that hold all elements together during the application process and are removed together with the carrier sheet afterwards. In this article, we’ll give you a behind-the-scenes look at how these solutions are created and how standalone elements are applied with modern embroidery-style heat transfers. How standalone elements [...]
WHY MANY CLUBS KEEP THEIR LOGOS, NAMES & NUMBERS STORED WITH US
Sometimes a season develops faster than expected. Shirt sales increase. Additional teamwear is needed. Extra kits have to be prepared for international competitions. Or the fan shop suddenly needs faster restocking than originally planned. These are good problems to have. But they often create pressure very quickly. Are there still enough numbers available? Do we still have the sponsor logos? Is stock running low? Or does everything need to be produced again first? This is exactly where delays often begin during the season. Not during the actual application. But before it. Many delays happen before application even starts When additional [...]
WHY JERSEY NUMBERS ARE NOT JUST DESIGN AND WHAT FIFA, UEFA, DFL, SERIE A AND OTHERS REALLY REQUIRE
If you work with jersey design, you know the topic. There are regulations. Approval processes. Clear limits on what is possible. And still, this is exactly where problems tend to arise. Names and numbers are subject to strict regulations from organisations such as FIFA , UEFA and national leagues. These define readability, contrast, size and placement, and ultimately decide whether a design is approved for the pitch. Most ideas don’t fail because of the design itself. They fail because they don’t meet the requirements behind it. In this article, we take a closer look at what really matters in practice, [...]
NEW EMBELLISHMENT PARTNER IN THE CLUB: WHAT A CLEAN ONBOARDING LOOKS LIKE IN PRACTICE
The moment a club changes its embellishment partner is rarely a relaxed one. Internally, it means: New processes. New contacts. New coordination. And one question that often lingers unspoken: 👉 What happens if it doesn’t work? Because in the end, it is not just about logos or products. It is about whether everything runs just as reliably in day to day operations as before. And that is exactly why many clubs hesitate to take this step, even when they are not truly satisfied with their current solution. Why many clubs delay the switch In many clubs, processes work. Orders go [...]
