RECREATING A CLUB LOGO: HOW TO APPLY YOUR LOGO IDENTICALLY ON GOALKEEPER JERSEYS, MERCH AND MORE
“Can you recreate our logo?” This question often comes up naturally during a project. The main kit from the supplier is finished. The logo sits perfectly. But as soon as it comes to other products, the situation changes. Many of these items come from the supplier without a logo. Goalkeeper jerseys Special productions Merch And this is exactly where the challenge begins: 👉 How do you get that exact same logo onto these products? Why this topic comes up in the first place In many clubs, the situation is similar. The main collection comes from the supplier. Logos, materials and [...]
WHY TEXTILE EMBELLISHMENT OFTEN BECOMES COMPLICATED – AND HOW TO MAKE IT SIMPLER
Many of our customers tell us that projects with us tend to run smoothly. And of course, we’re always happy to hear that. But it’s not a coincidence. It’s the result of a clear approach that has guided us for more than 30 years: we take responsibility for the entire process – from the first idea to the finished heat transfer. Textile embellishment can be complex. But with the right structure and the right support, it doesn’t have to be. In this article, we’ll show you how we organise projects so they run as smoothly as possible Full Service Is [...]
IN-HOUSE APPLICATION OR OUTSOURCING? A REALISTIC COMPARISON FOR GROWING BRANDS
The question of whether decoration should remain in-house or be outsourced rarely arises at the very beginning. It usually comes up when: volumes increase collections are launched more frequently deadlines become non-negotiable As long as quantities are manageable, materials remain consistent and time pressure is low, in-house decoration often works well. Samples, prototypes and smaller runs can be executed quickly. Decisions stay within the team. Processes are familiar. However, as volumes grow, the requirements change. What runs smoothly at 500 pieces may look very different at 5,000 – or across multiple drops per year. Option 1: In-house application Internal decoration [...]
LOGOS FOR WORKWEAR: WHAT REALLY MATTERS WHEN SAFETY COMES FIRST
Branding workwear often sounds like routine. The garment is defined, cut and colour are approved, the supply chain is set – all internal requirements are ticked off. And then there’s “just” the logo. Chest. Sleeve. Back. A heat transfer – done. In reality, this is often the point where projects start to slip. Not because heat transfers don’t work, but because workwear follows different rules than fashion, merch or promotional apparel. And because a logo here isn’t just a nice detail – it’s part of the garment’s performance. Why workwear plays by different rules Workwear isn’t worn to follow trends. [...]
CLUB LOGO TRENDS IN PROFESSIONAL FOOTBALL: WHY MORE CLUBS CHOOSE 3D SILICONE
Many professional football clubs now choose to produce their club logo in 3D SILICONE . Not because this technique is “better” than all others, but because it brings design, feel, application and future use together in one clear material system. In practice, this reduces unnecessary transitions between different techniques and materials across the club logo , neck labels and special badges . It also makes later additions easier and creates more stable processes – often across several jersey seasons. In professional football, the club logo is not being reinvented. But the way it is used is changing. A scene from [...]
SPORTAINMENT IS CHANGING SPORT – AND THE JERSEY ALONG WITH IT
Formats like the Kings League or the Baller League polarise audiences. Some love them. Others reject them outright. For us, that debate is secondary. A far more interesting question is this: Why are these formats emerging right now – and what are they changing beyond the pitch? Because when you look a little closer, one thing becomes clear very quickly: Sportainment is not only changing how sport is consumed. It is changing the role products play in sport – and that includes the jersey. Sportainment is not a new sport – It’s a new system Sportainment is often discussed in [...]
