EMBROIDERY HEAT TRANSFERS WITH FREESTANDING ELEMENTS? NO PROBLEM
Individual stars. Freestanding letters. Separate design elements. These kinds of details have become a natural part of modern embroidery-style heat transfers — whether on football shirts, fashion pieces or merchandise products. But how do these elements actually stay perfectly in place during application? For designs like these, we work with special positioning templates that hold all elements together during the application process and are removed together with the carrier sheet afterwards. In this article, we’ll give you a behind-the-scenes look at how these solutions are created and how standalone elements are applied with modern embroidery-style heat transfers. How standalone elements [...]
LIMITED – AND THEN? HOW CLUBS CAN GET MORE OUT OF SPECIAL EDITION JERSEYS
A special edition jersey can be far more than just a quick sell-out. In practice, long-term fan value and brand value are created when the exclusivity is visible, emotionally engaging, and connected to additional meaning — not just artificial scarcity. Because yes, a sold-out jersey creates attention. But the more interesting question usually starts afterwards: Will this jersey still matter weeks or months later? Or was it simply the next fast drop? A lot of clubs experience exactly this moment today. The launch works. The hype is there. The first sizes sell out within hours. Internally, everyone celebrates. And honestly, [...]
WHY MANY CLUBS KEEP THEIR LOGOS, NAMES & NUMBERS STORED WITH US
Sometimes a season develops faster than expected. Shirt sales increase. Additional teamwear is needed. Extra kits have to be prepared for international competitions. Or the fan shop suddenly needs faster restocking than originally planned. These are good problems to have. But they often create pressure very quickly. Are there still enough numbers available? Do we still have the sponsor logos? Is stock running low? Or does everything need to be produced again first? This is exactly where delays often begin during the season. Not during the actual application. But before it. Many delays happen before application even starts When additional [...]
3D SILICONE VS. 3D EMBROIDERY: WHY CLUBS APPROACH THEIR LOGOS DIFFERENTLY
3D heat transfers are a big topic right now – especially 3D SILICONE . Many clubs are using this clean, modern look for their logos on the shirt, as it works perfectly with today’s performance materials. At the same time, not every jersey follows that direction. In certain collections, clubs go for a more classic embroidered look. So what’s behind these different choices? And how do you decide which solution fits your jersey best? 3D doesn’t always mean the same thing At first glance, 3D SILICONE and 3D EMBROIDERY have a lot in common. Both create a raised structure and [...]
WHY JERSEY NUMBERS ARE NOT JUST DESIGN AND WHAT FIFA, UEFA, DFL, SERIE A AND OTHERS REALLY REQUIRE
If you work with jersey design, you know the topic. There are regulations. Approval processes. Clear limits on what is possible. And still, this is exactly where problems tend to arise. Names and numbers are subject to strict regulations from organisations such as FIFA , UEFA and national leagues. These define readability, contrast, size and placement, and ultimately decide whether a design is approved for the pitch. Most ideas don’t fail because of the design itself. They fail because they don’t meet the requirements behind it. In this article, we take a closer look at what really matters in practice, [...]
NEW EMBELLISHMENT PARTNER IN THE CLUB: WHAT A CLEAN ONBOARDING LOOKS LIKE IN PRACTICE
The moment a club changes its embellishment partner is rarely a relaxed one. Internally, it means: New processes. New contacts. New coordination. And one question that often lingers unspoken: 👉 What happens if it doesn’t work? Because in the end, it is not just about logos or products. It is about whether everything runs just as reliably in day to day operations as before. And that is exactly why many clubs hesitate to take this step, even when they are not truly satisfied with their current solution. Why many clubs delay the switch In many clubs, processes work. Orders go [...]
