AS Roma and sponsor New Balance launch a special third kit. It will be worn in the 2022-23 Serie A. The AS Roma´s journey from neoclassicism to modernism should be reflected in the football jersey, combined in a premium product with a unique look, predominantly black with a pink & anthracite design pattern on the front and sleeves.
The big challenge: We were asked by New Balance for something outstanding in respect of the execution of the AS Roma club logo.
This decision resulted in a close cooperation between New Balance and us which has not only led to an intensive design-finding process, where dozens of designs were revised, corrected and discarded, but also to levelling up the art of future textile embellishment for professional football clubs.
Our task: To transform the AS Roma club logo into a high-quality heat transfer that turns the jersey into a high-spec desirable collector's item.
Despite the large selection of possible product qualities at our disposal for teamwear embellishment, the decision was made quickly. To come up with something unique, it was clear from the start that our LENTEX® heat transfer is the right product for a massive impact.
The most interesting aspect of the New Balance AS Roma 22-23 third kit is the fact that the club logo changes its shape depending on the angle.
This is the first time a professional football club is using a shape shifting club crest based on the famous lenticular printing technique as a club badge.
The virtuality journey continues to evolve, where previously, classic lenticular technology was only compatible and limited to rigid plastics, our developers have revolutionised the process and created a flexible heat transfer alternative.
The outcome provides incredible eye-catching illusions providing a unique feature for any garment.
Our LENTEX® | FLIP technology can merge two (or even more) images into a flip-image, whereby every single picture becomes visible by changing the perspective or slightly moving the transfer on your garment.
In fact, the AS Roma club crest consists of two logos: one being the club initials ASR within a circular shape, while the regular shield is visible upon closer inspection.
The mystique lies within the lenses that magically filter the primary elements of an image or a picture depending on the angle of view. This innovative technology with its new design possibilities is generating a lot of excitement with AS Roma fans around the world.
The AS Roma / New Balance third kit is a revolutionary success. We all have succeeded in designing an outstanding jersey that opens a completely new design era to emphasise your ideas for garment embellishment.
Everyone involved benefits from such collaborations. Not only the club, but of course also New Balance as supplier and ourselves, who were allowed to contribute our part to the success of this wonderful jersey. But in the end, it´s always about the fans. They support the club and it´s worth the effort to produce such a high-quality jersey for them. We see great potential for the execution of club crests in the lenticular technique.
LENTEX® club crests are state of the art embellishments. Let us inspire you with a selection of our garment enhancing applications, please feel free get in touch with any questions. Our experts will assist you in realising the amazing effects that can complement your garment and take it to another level.