To celebrate 60 years of the Marcantonio Bentegodi stadium, Hellas Verona FC launched a unique and special kit, the #BENTE60DI, exclusively worn during the match against Lazio.
The jersey is rich in details that represent the history of the stadium. In black and dark grey, we have the elements that make up the pattern of the t-shirt, characteristic components of the structure: curve, seats, roof and staircase of the third ring. The yellow and blue on the collar and cuffs serve as a homage to the coloured "blocks" painted by the fans. The sponsor's logo is entirely produced in black.
The primary challenge Hellas Verona FC faced in celebrating 60 years of the Marcantonio Bentegodi stadium was the creation of a truly exclusive and limited edition 4th kit. The unique aspect of this challenge lays in the decision to produce only 787 numbered copies of the jersey, adding an extra layer of rarity and prestige to the project.
Each jersey, from 1 to 787, embodies a distinct piece of history, enhancing the collector's appeal and emphasizing the exclusivity of this remarkable edition.
In successfully overcoming this challenge, the collaborative efforts between Hellas Verona FC and dekoGraphics played a crucial role. Together, we not only produced a visually stunning and symbolically rich football jersey but also implemented a smart heat transfer technique for numbering the limited edition jerseys.
The solution for the Authentic Label was found in the Multi Image Reflective (MIR) technique. This heat transfer technique incorporated a reflective base, enabling the inclusion of the #BENTE60DI logo alongside the serial number. What set this technique apart was its unique ability to interchange between two images based on different angles, adding an additional layer of exclusivity to each of the 787 jerseys.
The Authentic Label transformed into a dynamic and visually captivating element, serving as a symbol of the illustrious 60-year history of the stadium.
Going beyond the Authentic Label, additional heat transfer techniques elevated the #BENTE60DI kit:
Leveraging three decades of experience, dekoGraphics used ECOBLOCK BLACK for the Names & Numbers, known for their quality and reliability. The Iroidin finish added a distinctive touch, creating bright iridescent reflections when hit by light.
Opting for a tone-on-tone effect, a glossy finish was applied to the brand logo and sponsor logo. This not only provided an elegant appearance but also seamlessly harmonized with the overall design of the jersey.
The team crest, which showcases two mastiffs within an ellipse mirroring the stadium's aerial view, was enhanced using ECOBLOCK BLACK | MATT GLOSS. This heat transfer technique incorporates a matte effect for the base and gloss for the details. The combination preserves the jersey's overall elegance while proudly highlighting the team's club logo.
The collaborative efforts of Hellas Verona FC and dekoGraphics resulted in an extraordinary success that exceeded all expectations. The #BENTE60DI limited edition kit, carefully crafted to honour the 60-year legacy of the Marcantonio Bentegodi stadium, not only met the challenges presented but exceeded them, leaving a lasting impact in the history of special football merchandise.
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