Know your options and get the most out of your textile embellishment with our heat transfer blog. Explore our blog categories to navigate through specialized insights.
IN-HOUSE APPLICATION OR OUTSOURCING? A REALISTIC COMPARISON FOR GROWING BRANDS
The question of whether decoration should remain in-house or be outsourced rarely arises at the very beginning. It usually comes up when: volumes increase collections are launched more frequently deadlines become non-negotiable As long as quantities are manageable, materials remain consistent and time pressure is low, in-house decoration often works well. Samples, prototypes and smaller runs can be executed quickly. Decisions stay within the team. Processes are familiar. However, as volumes grow, the requirements change. What runs smoothly at 500 pieces may look very different at 5,000 – or across multiple drops per year. Option 1: In-house application Internal decoration [...]
THE "SILENT" TEXTILE PROBLEM: WHY BRANDS MISUNDERSTAND THEIR MOST IMPORTANT ASSET
A garment is developed, produced and sold. In the ERP system, it appears as an SKU. In the campaign, as a visual. In the calculation, as margin. And then? Strategically, it disappears from view. Yet this is often where its real impact begins. A textile product is not disposable. It is worn, shown, photographed and shared. It accompanies people for years. And still, many brands treat it primarily as an operational unit. That is the “silent” textile problem. The Misconception Begins with Classification Most brands invest millions in campaigns, content, performance marketing and platform strategies. They optimise conversion rates, test [...]
WHAT’S NEW IN HEAT TRANSFERS IN 2026? 7 TRENDS THAT ACTUALLY MATTER
“What’s new?” is one of the most common questions we hear from clubs, brands and production teams – especially when the next jersey or the next collection is starting to take shape. And honestly: it’s a fair question — but it often points in the wrong direction. Of course, we’re constantly working on innovation — and yes, new techniques and new effects do enter the market. But with 150+ heat transfer options in a portfolio , “new” doesn’t automatically mean a completely new technique every year. What really happens in practice is something else: the role of logos is changing. [...]
LOGOS FOR WORKWEAR: WHAT REALLY MATTERS WHEN SAFETY COMES FIRST
Branding workwear often sounds like routine. The garment is defined, cut and colour are approved, the supply chain is set – all internal requirements are ticked off. And then there’s “just” the logo. Chest. Sleeve. Back. A heat transfer – done. In reality, this is often the point where projects start to slip. Not because heat transfers don’t work, but because workwear follows different rules than fashion, merch or promotional apparel. And because a logo here isn’t just a nice detail – it’s part of the garment’s performance. Why workwear plays by different rules Workwear isn’t worn to follow trends. [...]
CLUB LOGO TRENDS IN PROFESSIONAL FOOTBALL: WHY MORE CLUBS CHOOSE 3D SILICONE
Many professional football clubs now choose to produce their club logo in 3D SILICONE . Not because this technique is “better” than all others, but because it brings design, feel, application and future use together in one clear material system. In practice, this reduces unnecessary transitions between different techniques and materials across the club logo , neck labels and special badges . It also makes later additions easier and creates more stable processes – often across several jersey seasons. In professional football, the club logo is not being reinvented. But the way it is used is changing. A scene from [...]
SPORTAINMENT IS CHANGING SPORT – AND THE JERSEY ALONG WITH IT
Formats like the Kings League or the Baller League polarise audiences. Some love them. Others reject them outright. For us, that debate is secondary. A far more interesting question is this: Why are these formats emerging right now – and what are they changing beyond the pitch? Because when you look a little closer, one thing becomes clear very quickly: Sportainment is not only changing how sport is consumed. It is changing the role products play in sport – and that includes the jersey. Sportainment is not a new sport – It’s a new system Sportainment is often discussed in [...]
