"You offer more than 150 different heat transfer technologies. How do you choose the right one?"

The answer often surprises them.

Although we have more than 150 technologies, we often recommend only two or three technology families for a jersey or merchandise collection.

Not because we have fewer options, but because the best results rarely come from using as many effects as possible.

They come from choosing technologies that work well together.

More choice doesn't mean more effects

In theory, we could combine almost anything on a jersey.

Reflective effects, metallic finishes, lenticular technologies, NFC solutions, various 3D effects.

Technically, that's not a problem.

The more important question is:

Would it actually make the jersey better?

In many cases, no.

A great jersey isn't remembered because it uses the highest number of technologies.

It's remembered because every element feels like it belongs together.

The best jerseys feel consistent

If you look closely at successful jerseys, you'll often notice the same pattern.

• The club crest matches the authentic label.
• The authentic label matches the neck label.
• The materials, finishes and textures all complement each other.

Nothing feels out of place.

That's why we often recommend a small number of technology families and use them consistently across the entire jersey.

Take our 3D SILICONE family as an example.

👉 The club crest could be produced as 3D SILICONE X SATIN.

👉 The authentic label as 3D SILICONE MULTILEVEL CARVED.

👉 The neck label as 3D SILICONE SIDE COLOUR.

Each solution has its own purpose.

But because they belong to the same product family, they create one consistent look and feel.

The fabric sets the technical direction

Choosing the right technology doesn't start with the effect you want to create.

It starts with the fabric.

The material, stretch, coating, colour and intended use all determine which technologies are technically suitable.

Once that foundation is clear, the real design decisions begin.

• Which elements should stand out?
• Which ones should stay more subtle?
• Where does an extra detail add value?
• And which solutions work best together, both technically and visually?

The key question isn't simply which technology looks best.

It's choosing the one that fits the fabric, the application and the overall design.

Every collection needs its own approach

That doesn't mean we always recommend the same solutions.

• A match jersey has different goals than an anniversary jersey.
• A fashion collection is different from fanwear.
• And a limited edition can justify details that wouldn't make sense on an everyday product.

That's why we rarely start a project by asking:

Which technology should we use?

Instead, we start with a different question:

What should the finished product feel like?

Only then do we select the technologies that best support that goal.

So why do we offer more than 150 technologies?

If we often work with only a few technology families, it's a fair question:

Why do we need more than 150 options?

Because every project is different.

• A lightweight performance jersey has different requirements than a softshell jacket.
• A fashion collection often calls for a different finish than a match jersey.
• And different fabrics require different technical solutions.

Our broad portfolio isn't there so every product can include as many special effects as possible.

It's there so we can choose the solution that best fits the application.

Final thoughts

Having more options is always a good thing.

The challenge isn't using as many technologies as possible. The challenge is choosing the few that work best together.

That's why we often recommend just two or three technology families.

Not because we couldn't use more, but because, in most cases, it's the better solution.

If you're currently developing a new jersey, merchandise collection or another apparel branding project, we'd be happy to help you find the technologies that best fit your idea.

The club crest.

And honestly? We completely understand why.

The crest represents the club's identity. It connects generations of supporters, brings back memories of special moments, and is often one of the first things people notice when they look at a jersey.

At the same time, we've learned something interesting from working on countless jersey projects over the years.

A memorable jersey rarely becomes memorable because of the crest alone.

More often, it's the smaller details that fans talk about later, share on social media, or remember years after the jersey was launched.

Whether it's a home jersey, anniversary edition, special release or limited collection, one pattern appears again and again: the club crest forms the foundation of the design, but the story is often told somewhere else. 

The club crest usually stays the same

One of the most interesting things about jersey design is that the most important element often changes the least.

Whether it's a home shirt, away shirt or anniversary jersey, the club crest usually remains unchanged. Yet fans still look forward to every new jersey launch and eagerly discuss the latest designs.

The reason is simple.

Nobody expects a completely new club crest.

What creates excitement is the story behind the jersey and the ideas that have been incorporated into the design.

That story can take many different forms:

• a tribute to the club's history
• a connection to the city or region
• a special anniversary
• historical colours or patterns
• hidden messages for supporters

These are often the elements that transform a standard jersey into something special. 

The most interesting stories are often hidden in the smallest details

When we work with clubs on new jersey projects, the crest is naturally part of the conversation.

But just as often, we spend time discussing the smaller details that make a jersey or collection unique.

For example:

• Authentic Labels
• Neck Labels
• custom name and number fonts
• sequential numbering
• unique patterns
• subtle tone-on-tone elements
• hidden messages

These details are often much smaller than the club crest, yet they can play a major role in telling the story of a jersey.

A fan might notice the crest first.

The details are usually discovered later.

And those details are often what separate one jersey from every version that came before it. 

Sometimes a small label tells a bigger story than the crest

We see this particularly often with anniversary jerseys and limited editions.

• An Authentic Label might reference the founding year of the club.
• A sequential number might highlight the exclusivity of a limited release.
• A Neck Label might contain a message that only true supporters immediately understand.

None of these elements replace the club crest.

They complement it.

And quite often, they become the details that fans continue talking about long after the jersey has been released. 

A great jersey works as a complete concept

Many clubs initially focus on individual elements:

• Which version of the club crest should we use?
• Which embellishment technique should we choose?
• How should the player names and numbers look?

These are important questions.

The real challenge, however, is bringing all the individual elements together into one cohesive design.

A modern jersey often consists of far more than just a club crest:

• club crest
• sponsor logo
• names and numbers
• Authentic Label
• Neck Label
• sleeve badge
• fabric design
• colours and patterns

Every element has its own purpose. Only when everything works together does a jersey feel truly considered from start to finish.

The best jerseys feel like one complete story

That's why we rarely begin a project by talking about individual products or embellishment techniques.

We start with the bigger picture.

Questions such as:

• What story should the jersey tell?
• Which elements deserve special attention?
• Where can small details add value?
• Which embellishments support the desired look and feel?

In our experience, it's rarely one big decision that makes a jersey memorable.

It's the accumulation of many small decisions that work together to create a cohesive result.

That's often what separates a good jersey from one that people still remember years later. 

Borussia Mönchengladbach as an example

A great example is the tone-on-tone jersey developed for Borussia Mönchengladbach.

The club crest naturally played an important role. But the overall impact wasn't created by the crest alone.

It came from the combination of several elements:

• the tone-on-tone colour palette
• the different surface finishes
• the embellishment techniques
• the subtle contrasts
• the overall visual balance

Together, these elements created the premium appearance for which the jersey became known.

The crest was an important part of the concept.

The overall impression came from how all the details worked together. 

No problem.

• The design is final.
• The colours are defined.
• The size has been agreed.

At first glance, everything seems straightforward.

However, during the discussion, we discover that the logos will not only be applied to jerseys and T-shirts.

They are also intended for:

• Softshell jackets
• Rain jackets

And this is where things become more interesting.

Because even though the logo remains exactly the same, that does not automatically mean the same solution will work on every garment. 

The design is often not the challenge

Many customers understandably focus on the design first.

• What does the logo look like?
• What colours should be used?
• How large should it be?

Those questions are important. But another question is often just as important: 

What textile will the logo be applied to?

A polyester jersey behaves very differently from a water-repellent rain jacket.

And that difference can have a significant impact on the type of heat transfer solution that works best. 

Why softshell and rain jackets require special attention

Many outdoor and performance garments use special coatings.

One common example is a DWR (Durable Water Repellent) finish. These coatings help water bead off the fabric and allow the garment to perform as intended.

The challenge is that the same properties that repel water can also affect how well a transfer adheres to the surface.

Put simply: If a fabric is designed to resist things attaching to it, that can sometimes include the adhesive used in a heat transfer.

That does not mean heat transfers cannot be applied to these garments. It simply means that they may require a different solution than a standard football shirt. 

A jersey is not a rain jacket

The club logo needs to be applied to:

• Jerseys
• Cotton T-shirts
• Rain jackets
• Softshell jackets

The challenge is that all of these materials behave differently. 

A standard polyester jersey is very different from a water-repellent rain jacket. Particularly with coated fabrics, standard solutions can sometimes reach their limits. 

Not because the logo has been produced incorrectly. But because the material places different demands on the adhesive system and the overall transfer construction. 

That's why we prefer to test first – free of charge

Before a larger project begins, we like to answer as many questions as possible in advance.

That is why we offer free in-house testing.

Customers simply send us:

• The original garment
• Or a fabric sample

We then test different solutions directly on the intended material.

This allows us to evaluate:

• Which technology is most suitable
• Which adhesive systems perform best
• Whether any special requirements need to be considered

Most importantly, it helps us identify potential issues before production even starts. 

Why we sometimes ask so many questions

Some customers are surprised by the questions we ask at the beginning of a project.

For example:

• What textile will the logo be applied to?
• Who will apply the transfers?
• How will the garment be washed?
• Are any coated fabrics involved?
• Will the garments be industrially laundered?

The reason is simple: The more we understand about the final application, the better we can recommend the right solution.

Not every project requires a specialised transfer. But when it does, we want to identify that as early as possible. 

Conclusion

When we recommend multiple versions of the same logo, it usually has very little to do with the design itself.

It has everything to do with the textile.

Jerseys, cotton T-shirts, softshell jackets and rainwear all place different demands on an embellishment solution.

That is why it is worth discussing the intended application from the start, not just the artwork.

A logo may look the same on the surface. The ideal solution behind it may not be.

If you are unsure which heat transfer solution is best suited to your textiles, we are happy to help. With application testing and experience gained from thousands of projects, we can often determine the best solution using nothing more than a small fabric sample. 

A sponsor updates its logo.

The first fan shop orders are already coming in.

And the start of the season is getting closer every day.

This is the reality many clubs face in the weeks leading up to a new season.

From the outside, it often looks like everything revolves around shirts, names and numbers, or making sure products are delivered on time.

In reality, preparing for a season launch is far more complex.

That is why we are often asked:

"How do you manage to prepare multiple clubs for the start of the season at the same time?"

The short answer is simple:

Not through greater capacity, but through the right processes.

The longer answer is what this article is all about.

What really goes into a season launch

Every year, the same thing happens.

Within just a few weeks, leagues across the world begin a new season.

For fans, that means:

• new kits
• new players
• new collections

For clubs, however, it marks the beginning of a far more complex phase.

Because preparing for a new season usually involves much more than launching a new shirt.

Often, clubs are managing several projects at the same time, including:

• Home Kit
• Away Kit
• Third Kit
• Teamwear
• Training Collections
• Names & Numbers
• Sponsor Logos
• Fan Shop Products

Depending on the club, additional requirements may come into play – from special edition products and merchandising ranges to larger embellishment programmes involving multiple teams, different delivery locations and ongoing support throughout the season.

The real challenge, therefore, is not producing logos.

The real challenge is making sure that all of these moving parts come together seamlessly at exactly the right time.

The biggest challenge? Change

The truth is that no season launch ever follows the original plan perfectly.

• New players are signed.
• Sponsors change.
• Launch dates move.
• Additional orders are required.
• New ideas emerge.
• Special projects appear at short notice.

That is simply part of football.

The goal is not to create a perfect plan.

The goal is to build processes that allow you to adapt when things change.

And this is often where the difference between a supplier and a long-term partner becomes visible. 

Why we can support multiple clubs at the same time

The answer is surprisingly simple.

Over many years, we have learned alongside our customers, continuously refined our processes and never lost sight of what clubs actually need.

Since 1994, we have worked with a wide range of clubs:

• Clubs with dedicated merchandising departments
• Clubs where only a handful of people manage the entire season preparation process
• International organisations
• Smaller clubs with limited internal resources

One thing we have learned is that no two clubs work in exactly the same way.

Every organisation has its own priorities, structures and challenges.

At the same time, many of the same questions come up season after season.

That is why we have developed structures and processes that help us anticipate challenges, think ahead and prepare accordingly.

Not to force every club into the same workflow, but to create a reliable framework that allows us to work together effectively.

For our customers, this creates confidence.

Many questions are addressed before they become problems. Potential bottlenecks can often be identified early and processes are designed in a way that allows short-term changes to be handled without unnecessary stress.

This combination of experience, planning and flexibility enables us to support multiple clubs at the same time while providing the stability that every club needs during a season launch.

The better the preparation, the more time everyone has to focus on the details that make each project unique. 

Many of our processes come directly from customer feedback

Many of the structures we use today were not developed in a meeting room.

They evolved over many years through collaboration with our customers.

They grew out of:

• Successful projects
• Challenging situations
• Last-minute changes
• Kit launches
• Reorders

And occasionally from situations that were far more complex than originally expected.

Every project has helped us improve and refine the way we work.

That is why we do not see our processes as a finished system.

We see them as a continuous evolution shaped by more than 30 years of collaboration with clubs and brands. 

Does that mean smaller clubs get less attention?

We hear this question quite often.

And it is a fair one.

When a partner supports many projects at the same time, it is natural to wonder:

"Will there still be time for us?"

Our experience suggests the opposite.

Strong processes create space.

• Space for communication.
• Space for personal support.
• Space for individual solutions.

Good systems do not replace personal relationships.

They help make them sustainable.

At the end of the day, success is not about how many clubs we support.

It is about making sure every club receives the support it needs. 

Behind every successful season launch is a successful partnership

When fans see a new kit, they see the final result.

What they do not see are:

• The planning
• The coordination
• The forecasting
• The sampling
• The approvals
• The production preparation
• The reorders
• The countless small decisions made along the way

That is often where the real difference is made.

Not in the final logo. Not in the final number.

But in the people, processes and partnerships that bring everything together.

Conclusion: Successful season launches are a team effort

If we are able to support multiple clubs at the same time before the start of a new season, it is not because of one particular process or one specific technology.

It comes down to collaboration.

• The experience we have gained together with our customers.
• The structures that have evolved from that experience.
• The shared goal of being fully prepared when the season begins.

Most challenges around a season launch do not originate in production.

They occur when information is missing, approvals arrive too late or last-minute changes have no place within the process.

The earlier these topics are addressed, the smoother the season becomes for everyone involved.

The best processes rarely start at a desk. They develop through collaboration.

That is exactly how many of the structures we use today have evolved together with clubs over the years.

If you are currently preparing for next season and would like to discuss kit launches, names and numbers or embellishment processes, we would be happy to exchange ideas and experiences with you. 

And that makes sense.

After all, reflective materials were originally developed for exactly those kinds of applications. Their purpose was to improve visibility in low-light conditions or at night.

In recent years, however, reflective effects have started appearing in many other places.

• On special edition jerseys
• On fanwear
• On hoodies
• On jackets
• On limited collections

Not because these products need to be more visible at night. But because reflective elements can also be used as a design feature.

And that is exactly what makes them interesting for many brands and clubs today. 

More than just a functional effect

Most embellishment techniques are initially developed to solve a technical challenge.

• They need to be durable.
• They need to work on a specific textile.
• They need to be applied reliably.

Reflective technologies can do all of those things as well.

At the same time, they offer another possibility. They allow designers to work with light, perspective and visual perception.

A reflective element may appear quite subtle during the day, but under different lighting conditions it can create a completely different impression.

This is one of the reasons why reflective technologies have become interesting for designers, brands and clubs.

Not as a safety feature. But as a design element. 

Special edition jerseys often live from the small details

If you look at modern special edition jerseys, you will notice that many clubs are trying to tell a story.

For example:

• Club anniversaries
• Historic moments
• Local traditions
• Special competitions
• Limited edition releases

In many cases, it is the small details that make a jersey memorable.

• A unique label.
• A numbered edition.
• A special texture.
• Or a reflective element that only becomes visible under certain conditions.

Not every fan will notice these details immediately.

But that is often what makes them interesting. 

Also interesting for fanwear and merchandise

Reflective effects do not have to be limited to matchday apparel. In fact, we see many interesting applications in fanwear and merchandise.

For example on:

• Hoodies
• Jackets
• Travel wear
• Caps
• Limited lifestyle collections

The lines between sport, fashion and merchandise continue to blur.

Many fans no longer wear club products only in the stadium. They wear them in everyday life.

And that is one reason why design details are becoming increasingly important.

Reflective elements can be a way of adding something extra to a product without completely changing the overall design. 

When light becomes part of the design

Perhaps this is the most interesting aspect of reflective technologies.

They do not always look the same.

Their appearance changes depending on the environment, the angle and the available light. This creates an effect that traditional printing techniques often cannot offer.

That does not automatically mean a reflective logo is better than a conventional print. It simply means it offers different creative possibilities.

And sometimes that is enough to give a product its own character. 

Interesting for limited editions as well

Many brands and clubs are constantly looking for ways to differentiate limited products from their regular collections.

In most cases, that does not require a complete redesign. Often, a few carefully selected details are enough. Reflective embellishments can play an interesting role here.

For example in:

• Limited editions
• Anniversary collections
• Matchday specials
• Collector's items
• Numbered releases

Especially when combined with other embellishment techniques, they can help create something distinctive. 

What options are available?

Once you start exploring reflective technologies, you quickly realise that not all reflective effects are the same.

Today, there are many different possibilities available.

These include:

• Traditional reflective heat transfers
• Prismatic effects
• Reflective 3D technologies
• Lenticular effects
• Multi Image Reflective technologies such as MIR®

Each of these solutions creates a slightly different visual effect.

The right choice always depends on the project, the desired look and the intended application.

That is why the conversation usually does not start with:

"Which product should we use?"

Instead, it often starts with:

"What effect are we trying to create?" 

MIR®: When reflection meets image change

One particularly interesting option is MIR® (Multi Image Reflective). This is more than a traditional reflective effect.

Depending on the viewing angle, different images, information or design elements can become visible. 

This creates possibilities that go beyond standard reflective applications.

For example:

• Limited edition jerseys
• Sequential numbering
• Collector's items
• Special merchandise projects
• Storytelling elements within a design

That is why MIR® is often used in projects where the goal is not only to display a logo, but also to communicate an additional story or message. 

Conclusion

Reflective logos are often associated with running products or safety applications.

Today, however, we see many more possibilities.

Whether it is a special edition jersey, fanwear, a lifestyle collection or a limited release, reflective technologies can also be used as a design feature.

They provide another way to highlight details, create visual interest or bring specific ideas to life.

And sometimes it is exactly those small details that make a product memorable.

If you are currently working on a jersey, merchandise collection or another embellishment project and are considering how reflective effects could be used, we would be happy to exchange ideas with you. Some of the most interesting concepts are developed long before production even begins. 

In most cases, that isn't because of a poor artwork file or inaccurate production. It's because certain embellishment techniques only reveal their true character through light, movement, or the way they feel in your hand. 

That's why renderings and product visualisations are essential throughout the development process, but they can't fully replace a physical sample.

Maybe you've experienced this before:

Your team has spent weeks developing a new collection or preparing for the launch of a new jersey. The logo has been approved. The colours are perfect. The rendering looks exactly the way everyone imagined.

Everyone agrees:

"That's it. That's what the final product should look like."

Then the first sample arrives.

And suddenly...

The logo looks different.

Not worse.

Just... different.

We see this happen all the time with fashion brands, sportswear manufacturers and professional football clubs alike. And the surprising part is this:

The issue usually isn't the design. And it isn't the production either.

The difference comes down to one simple fact:

Our brains experience digital images and physical materials in completely different ways.

A file shows shapes. A sample creates an experience.

Almost every embellishment project starts digitally.

A logo is supplied as a vector file. Early concepts are reviewed as PDFs. Jerseys and garments are presented as realistic renderings long before production begins.

That's exactly how it should be.

Renderings help you:

• compare different design ideas,
• fine-tune colours,
• define logo placement and sizing,
• and make informed decisions early in the development process.

Our designers spend a great deal of time creating artwork that reflects the final product as accurately as possible. The goal is simple: to give you a realistic impression before production even starts.

And in most cases, they do a remarkably good job.

Colours, proportions and shapes can all be reproduced with impressive accuracy on screen. What a screen can't fully communicate, however, is something much more subtle:

How premium a product actually feels.

Why our brains judge physical products differently than digital images

When we look at a logo on a screen, our brain is processing only a limited amount of information.

Mainly:

• colour
• shape

The moment we hold a real garment in our hands, everything changes.

Suddenly, our senses start asking completely different questions:

• How does the material feel?
• Does the surface have texture?
• How does the logo react when light hits it?
• Does it create depth?
• Does it reflect?
• Does the appearance change when the fabric moves?

Only when all of these impressions come together do we begin to perceive a product as premium, sophisticated or luxurious.

That's why a logo that looks fairly understated on screen can suddenly feel incredibly premium once it's applied to the actual garment.

And the opposite can happen as well.

A finish that looks dramatic in a rendering may appear much more subtle in real life.

Both are perfectly normal.

Renderings have limits

Renderings and product visualisations are an important part of every development process.

They help teams to:

• compare different design concepts,
• fine-tune colours,
• define logo placement,
• and make confident decisions early in the project.

But even the best rendering has its limitations.

A screen can accurately display colours, shapes and proportions.

What it struggles to capture are things like:

• light reflections,
• material textures,
• depth,
• movement,
• and tactile qualities.

And that's exactly where the biggest differences between a digital artwork and the finished product often appear.

Some effects depend on light

Metallic and reflective embellishments are a good example.

Technologies such as:

• PRIST®
• MIR®
• Reflective Transfers
• Iriodin Effects

change their appearance depending on how light interacts with the surface.

A photograph only captures a single moment. In reality, perception changes constantly. Depending on the light source, viewing angle or environment, the same logo can look completely different.

That's why we often see customers pick up a physical sample and immediately become far more impressed than they were after seeing the initial rendering.

Some effects depend on movement

The difference becomes even more noticeable with technologies that react to movement.

LENTEX® is a perfect example.

Depending on the version, it can:

• Change colours
• Switch between images
• Create depth effects
• Simulate movement

The challenge is simple: a photo cannot show movement. Even a video only captures part of the experience.

That is why lenticular technologies are often difficult to fully appreciate until you can hold the product yourself and view it from different angles. 

Some effects depend on touch

With other technologies, light and movement are not the main factors.

The real difference comes from the surface itself.

For example:

• 3D SILICONE
• Tatami Effects
• Satin Effects
• Embroidery-Look Transfers
• Studs & Stones

On your screen, some of these embellishments may appear quite similar.

But the moment you hold them in your hands, the differences become immediately obvious.

• The texture
• The depth
• The material feel
• The perceived quality

These are things that photographs can only capture to a limited extent. 

That's why renderings and physical samples go hand in hand

Of course, this doesn't mean you have to develop your next jersey or collection blindly.

Our designers create artwork concepts that aim to represent the final appearance of your logo as realistically as possible. This allows you to compare different ideas, evaluate options and make informed decisions early in the process.

Even so, a rendering can only tell part of the story.

How to choose the right embellishment before production begins

If you're deciding between two or three embellishment techniques, the real question usually isn't:

"Which technique is the best?"

It's:

"Which technique will create exactly the look and feel we want on our garment?"

And that's a question that often can't be answered on screen alone.

That's why we deliberately work in several stages throughout the development process.

• First come the ideas and renderings.
• Then, depending on the project, we produce physical samples.

Only once both align do we move into production.

This approach may require a little more time at the beginning of a project. But it often saves significantly more time, cost and uncertainty later on.

Why many customers start with our sample box

Many of our customers face the same challenge at the beginning of a project.

• They already know the impression they want their logo to create.
• What they don't know yet is which embellishment technique will achieve that effect most effectively.

That's exactly why we created THE BOX.

Rather than showcasing individual customer designs, our sample box is designed to help you experience different embellishment technologies firsthand.

At this stage, that's what really matters.

For example:

• What does a 3D SILICONE logo actually feel like?
• How does a Matt-Gloss finish look in natural daylight?
• How does a reflective logo change under different lighting conditions?
• What does a lenticular effect look like when the garment is moving?

Many of these differences are difficult to appreciate in photographs or renderings.

But once you experience them in person, choosing the right direction often becomes surprisingly straightforward.

The most important step comes next

THE BOX answers one fundamental question:

Which direction should we take?

Once that's clear, the most important part of the development process begins:

• This is where we create a sample based on your actual logo.
• Applied to your chosen fabric.
• Under the same conditions in which the final product will be worn and used.

Only then can you truly evaluate:

• whether the embellishment works in harmony with the fabric,
• how colours appear on the material,
• how the surface behaves,
• and whether the overall result creates exactly the impression you're aiming for.

Because in the end, the goal isn't to create an impressive sample.

It's to create a finished product that delivers exactly what your brand promises.

Checklist: When should you request a physical sample?

A rendering is often sufficient when you're evaluating colours, sizing, placement or simple flat logos.

However, we strongly recommend requesting a physical sample if one or more of the following applies:

✅ Your logo includes metallic or reflective effects.

✅ The embellishment changes through movement (for example, lenticular technologies).

✅ Texture or tactile feel is an important part of your brand experience.

✅ You're deciding between multiple embellishment techniques.

✅ The garment uses a unique fabric or surface construction.

✅ The product is part of a premium collection or an important jersey launch.

✅ You want to minimise the risk of making the wrong decision before production begins.

The more of these points apply, the more valuable a physical sample becomes.

Frequently asked questions

Is a rendering enough for final approval? For many projects, yes. However, if your design includes specialty finishes or relies heavily on material effects, we recommend reviewing a physical sample before giving final approval.

Why do metallic logos often look different in photographs? Because a photograph captures only one fixed moment. In reality, metallic and reflective surfaces constantly change their appearance depending on the lighting and viewing angle.

Why do some 3D logos feel much more premium on the finished garment? Depth, texture and tactile qualities can only be represented to a limited extent on screen. These characteristics are fully appreciated only when you see and touch the finished product.

Does a difference between the rendering and the physical sample mean something went wrong? No. In many cases, the sample simply reveals characteristics that cannot be accurately represented in a digital visualisation—such as reflections, texture, depth or movement.

Conclusion: The best decisions aren't made on screen alone

Renderings, PDFs and product visualisations are essential tools in today's product development process.

They help bring ideas to life and support informed decision-making from the earliest stages.

At the same time, some characteristics simply can't be fully communicated digitally.

• Light.
• Movement.
• Material.
• Touch.

These are often the qualities that define how premium an embellishment feels once it's applied to the finished garment.

That's why we always see renderings and physical samples as complementary—not competing—tools.

• A rendering helps you choose a direction.
• A physical sample gives you the confidence that your decision will perform just as well in reality as it does on screen.

Because no one decides whether a product feels premium by looking at a PDF. That decision happens the moment you hold the finished garment in your hands.

How do you make your decisions?

Do you mainly rely on artwork and renderings during product development? Or do you validate important embellishments with physical samples before production begins?

If you'd like to experience different embellishment technologies side by side, THE BOX is a great place to start.

And once you've found the right direction, we'll work with you to develop a custom sample featuring your own design, applied to the exact material your final product will use.

Over the past year, there has been no shortage of presentations, webinars and LinkedIn posts about the Digital Product Passport (DPP).

The problem?

Much of the information has been based on draft legislation, individual regulations or personal interpretations. If you wanted a clear overview, you often had to work your way through technical documents and legal language.

The European Commission has now published its first official Digital Product Passport FAQ.

For the first time, it answers many of the questions brands are asking today—from implementation timelines and QR codes to data storage and responsibilities.

The FAQ does not yet contain the final product-specific rules.

But it does provide the clearest picture so far of where the Digital Product Passport is heading.

In this article, we'll explain the most important takeaways in plain English, with a particular focus on textile and apparel brands. 

If you only have 30 seconds

Here are the three most important things to know:

• There is currently no Digital Product Passport requirement for textiles.
• The detailed rules for textiles are expected to be published in 2027.
• Now is the right time to prepare.

Let's look at what this means in practice. 

Before we begin

The Digital Product Passport is still evolving.

The European Commission continues to publish new technical documents, standards and product-specific requirements.

This article is based on the official FAQ published by the European Commission in February 2026. We've carefully reviewed the document and interpreted its content from the perspective of companies operating in the textile and apparel industry. 

⚠️ Important:

This article is not legal advice and should not replace future product-specific legislation or professional legal guidance.

Our goal is simply to explain complex information in a way that's easy to understand and to share what we believe these developments could mean for textile brands based on the information available today.

As new official guidance becomes available, we'll continue to update this article. 

1. Do I need to implement a Digital Product Passport now?

The short answer

Not yet.

At least not for textiles.

Today, there is no general requirement for textile products to have a Digital Product Passport. Based on the current roadmap, this is expected to change from 2029.

⚠️ Why many people get this wrong

Many companies see the year 2029 and think:

"We've still got plenty of time."

That can be misleading.

The detailed requirements for textiles are expected to be published as early as 2027. From that point on, companies will know what information they will need to provide in the future.

➡️ What the EU says

The European Commission currently expects to publish the product-specific rules for textiles in 2027 through a Delegated Act.

This will define:

• which textile products are covered,
• what information must be included,
• and when compliance actually becomes mandatory. 

✅ What this means for your business

Today, you don't need to provide a Digital Product Passport for your textile products.

But that doesn't mean you should wait until 2029.

The sooner you understand and organise your product data, the easier it will be to implement the Digital Product Passport when the new requirements come into force.

2. Is the Digital Product Passport just a QR code?

The short answer

No.

The QR code is simply the gateway.

The real Digital Product Passport is the information behind it. 

⚠️ Why this matters

Many discussions focus on one question:

QR code or NFC?

But that isn't the biggest challenge.

The real challenge is making sure the right product information exists in the first place. 

➡️ What the EU says

The Digital Product Passport is intended to become a digital identity for products.

Depending on the product category, it may include information such as:

• materials,
• repairability,
• sustainability,
• recycling,
• compliance,
• product documentation,
• and other product-specific information.

The QR code is simply one possible way of accessing that information. 

✅ What this means for your business

Instead of asking:

"Which technology should we use?"

it may be more valuable to ask:

"What product information do we already have—and what information is still missing?"

That's where real preparation begins. 

Quick recap

So far, we know:

✅ There is currently no DPP requirement for textiles.

✅ The Digital Product Passport is much more than a QR code. 

3. Will QR codes become mandatory?

The short answer

We don't know yet. 

⚠️Why this surprises many companies

You'll often read statements like:

"The Digital Product Passport will be based on QR codes."

That sounds definitive.

But according to the current information, it isn't. 

➡️ What the EU says

The European Commission specifically refers to different possible data carriers.

These include:

• QR codes,
• NFC technology,
• and similar solutions.

The final choice will depend on the requirements defined for each individual product group. 

✅ What this means for your business

There is currently no reason to commit to one specific technology.

What's far more important is building flexible systems that can support different types of data carriers if required.

Because in the end...

The technology is only the trigger.

The real value lies in the information behind it. 

4. Will all product data be stored by the EU?

The short answer

No.

This is probably one of the biggest misconceptions surrounding the Digital Product Passport. 

⚠️ Why this matters 

Many companies assume they'll have to upload all of their product information into one central EU database.

Based on the current FAQ, that isn't how the system is expected to work.

➡️ What the EU says

The European Commission plans to introduce two central elements:

• a DPP Registry,
• and a public DPP Web Portal.

However, the actual product data is expected to remain decentralised, hosted either by the economic operator itself or by a specialised DPP service provider.

The Registry simply links each product to the correct Digital Product Passport. 

✅ What this means for your business 

You remain in control of your product information.

The EU's goal is to make information accessible—not to host or manage every product record itself.

For companies handling sensitive product data, that's an important distinction. 

What we've learned so far

The Digital Product Passport is developing step by step.

Here's what already seems clear:

✅ There is currently no mandatory DPP for textiles.

✅ The Digital Product Passport is much more than a QR code.

✅ The final data carrier has not yet been decided.

✅ Product data is expected to remain decentralised.

And perhaps most importantly...

The biggest challenge today isn't choosing between QR codes and NFC.

It's understanding your own product information—and making sure it's structured, accurate and ready for the future.

In Part 2, we'll look at the opportunities the Digital Product Passport could create for brands, why voluntary information may become more valuable than many people realise, and why 2027 could be a much more important year for textile companies than 2029. 

5. Can the Digital Product Passport do more than support compliance? 

The short answer

Yes.

And that's exactly what makes the Digital Product Passport so interesting. 

⚠️ Why many companies underestimate it

When people talk about the Digital Product Passport, the first things that come to mind are usually:

• More data.
• More documentation.
• More regulations.

But the European Commission describes the DPP in a much broader way.

It isn't just designed to support compliance.

It's intended to make product information available throughout the entire product lifecycle.

➡️ What the EU says

According to the official FAQ, the Digital Product Passport can help improve:

• transparency
• traceability
• supply chain efficiency
• circular economy initiatives
• information sharing
• trust through reliable product information

In other words...

The DPP isn't only designed for regulators.

It's intended to make product information easier to access for everyone involved—from manufacturers and brands to retailers, repairers, recyclers and consumers. 

✅ What this means for your business

The earlier companies begin organising their product data, the greater the potential value later on.

Because the same information required for regulatory purposes can often support many other business processes.

For example:

• richer product pages
• digital care instructions
• repair information
• greater customer transparency
• internal workflows
• after-sales services

Perhaps the biggest long-term benefit of the Digital Product Passport won't be compliance.

It may simply be making better use of information that already exists across different parts of your business. 

6. Can brands include additional information in a Digital Product Passport?

The short answer

Yes.

Based on the current FAQ, companies may include voluntary information alongside the mandatory data.n.

⚠️ Why this is interesting

Many people assume the Digital Product Passport will only contain legally required information. 

The official FAQ suggests a broader approach. 

➡️ What the EU says

Companies may add voluntary data, provided that:

• it is clearly separated from the mandatory information,
• it does not affect interoperability,
• and it does not compromise the functionality of the Digital Product Passport.

This creates interesting opportunities for brands. 

✅ What this could mean for your business

At this stage, nobody knows which voluntary features will become common across the industry.

But potential examples could include:

• care instructions
• product stories
• brand information
• videos
• authentication features
• digital services
• repair guidance

Whether companies decide to use these opportunities remains to be seen.

What seems increasingly likely, however, is that the Digital Product Passport could become more than a compliance tool.

It could become another digital touchpoint between brands and their customers

Quick recap

So far, we've learned:

✅ The DPP is about much more than compliance.

✅ Well-structured product data can create value beyond regulatory requirements.

✅ Voluntary information could become an important opportunity for brands.

7. Does the Digital Product Passport only apply to European companies?

The short answer

No.

What matters isn't where your business is based.

What matters is whether your products are placed on the European market. 

⚠️ Why this matters

Many fashion brands manufacture outside Europe.

That doesn't automatically exempt them from the Digital Product Passport.

If products are sold within the EU, the relevant DPP requirements will still apply. 

➡️ What the EU says

The Digital Product Passport requirements also apply to imported products where a product-specific regulation requires a DPP.

Responsibility generally lies with the economic operator placing the product on the EU market. 

✅ What this means for your business

International brands shouldn't see the Digital Product Passport as a purely European issue.

The more global your supply chain becomes, the more valuable structured product information becomes.

If you only remember three dates

You don't need to memorise every regulation.

For now, these are the three dates worth remembering.

2026

The technical infrastructure behind the Digital Product Passport continues to take shape.

2027

The European Commission is expected to publish the product-specific rules for textiles.

2029

Based on the current roadmap, this is when the Digital Product Passport is expected to become mandatory for textiles.

As always, future legislation may change these timelines. 

Frequently Asked Questions

Do I already need a Digital Product Passport for clothing? No. There is currently no general DPP requirement for textile products. The detailed obligations are expected to be introduced through future product-specific legislation.

Will every Digital Product Passport use a QR code? Not necessarily. The European Commission currently refers to several possible technologies, including QR codes, NFC and similar solutions. The final choice will depend on the relevant product category.

Will my product data be stored by the EU? No. Based on the current information, product data will remain decentralised. The EU Registry is primarily intended to identify products and connect them with the correct Digital Product Passport.

Should companies start preparing today? In our opinion, yes. Not because a legal obligation already exists. But because well-structured product data offers significant benefits regardless of future legislation—from greater operational efficiency to better customer transparency. 

Final thoughts

The Digital Product Passport is no longer just a future concept.

With the publication of its official FAQ, the European Commission has answered many of the industry's biggest questions and provided a much clearer picture of where the system is heading.

At the same time, many important details are still to come.

The final requirements for textiles have not yet been published.

That's exactly why this is the right moment to prepare—without rushing.

Our advice is simple:

Don't start with QR codes.
Start with your product information.

Ask yourself:

• What product data do we already have?
• What's still missing?
• Where is that information stored?
• Who is responsible for maintaining it?

Companies that can answer those questions today are likely to be much better prepared when future requirements arrive.

Because ultimately, that's what the Digital Product Passport is really about.

Not simply introducing another compliance requirement.

But organising product information in a way that creates value throughout the entire product lifecycle. 

⚠️ Transparency Notice

The Digital Product Passport is an evolving topic, and many of its requirements will only become clear through future product-specific EU legislation.

We continuously monitor new developments and update our content accordingly.

If you're aware of a newer official publication from the European Commission—or if you'd like to discuss how these developments may affect your business—we'd be happy to hear from you. 

For many years, that was the entire story. And to be fair, it worked perfectly well.

The purpose of a merchandise product was clear: represent the club, support the brand and generate revenue.

Today, however, the landscape is beginning to change.

Because the future of merchandising no longer lies in the product alone. Increasingly, it lies in the system behind it.

The product used to be the end point

Traditionally, merchandise products had a very clear role within a club's commercial strategy.

They were:

• sales items
•  brand ambassadors
•  revenue generators
• important parts of the collection.

Once a shirt had been sold, its job was essentially done. The product was the end point of the value chain.

There was nothing wrong with that approach, and many clubs still operate successfully in exactly this way today.

At the same time, however, expectations are changing.

• Fans increasingly expect digital experiences
• supply chains are becoming more complex
• the demand for transparency continues to grow.

New developments such as the Digital Product Passport are also pushing clubs to think differently about the products they sell.

This raises an interesting question:

What if a product could become more than just a product?

The real challenge isn't the product

When we speak with clubs, we rarely hear complaints about product quality.

Most organisations have already built strong foundations:

• shirts are designed
• merchandise is sourced
• club shops operate efficiently
• personalisation programmes are well established.

In other words, the core processes are already in place.

The challenge is usually not that something is broken.

More often, the challenge is that each department focuses on optimising its own area while the connections between those areas remain limited.

Yet a single football shirt already passes through multiple stages during its journey:

• Production
• Embellishment
• Warehousing
• Distribution
• Retail
• Fan ownership

The product touches all of these areas, but in many cases it is not actively connected to them.

As a result, clubs often face familiar challenges:

• Time-consuming stock counts
• Limited visibility of product movement
• Manual processes
• Weak links between merchandise and fan engagement
• Data silos across departments

Why the perspective is changing

This is where things start to become interesting.

Every football shirt already connects multiple processes. Physically, that connection already exists.

Digitally, however, the connection is often missing.

That leads to a different way of thinking.

• What if the product was no longer the end point?
• What if it became the starting point?
• What if a shirt could connect information, processes and digital experiences throughout its lifecycle?

From product to system

This is where the real shift begins.

And no, this is not about reinventing the product itself.

A shirt remains a shirt. A scarf remains a scarf. A piece of merchandise remains a piece of merchandise.

What changes is the role the product plays.

Imagine every product had its own digital identity. At any given moment, you could identify the product, understand where it is within the supply chain and access information linked directly to it.

The product suddenly becomes more than a sales item.

It becomes a connection point between production, logistics, warehousing, retail operations and fan engagement. The physical product remains the same. What changes is the additional layer of information and connectivity built around it.

That is where a system begins to emerge.

Why we are paying attention to this shift

For decades, we have worked on a very specific part of the product.

• Names & Numbers
• Logos
• Labels
• Embellishments

That experience has given us a unique view of how products move through production, distribution, warehousing and retail environments.

Since becoming part of the r-pac Group, our perspective has expanded even further.

Today, we are not only interested in what goes onto the product. We are also interested in the processes and systems that surround it.

Many of the challenges clubs will face in the coming years do not originate on the shirt itself. They arise at the intersection of production, logistics, retail and fan experience.

That is why we are increasingly exploring topics such as Connected Products, RFID, NFC, Digital Product Passports and connected commerce solutions.

Not because we are moving away from embellishment.

But because we believe the future of merchandising will be created where products and systems come together.

Why RFID, NFC and the Digital Product Passport Matter

Anyone following developments in merchandising will quickly come across terms such as:

• RFID
• NFC
• QR codes
• the Digital Product Passport.

At first glance, these may appear to be technology projects  In reality, they are simply tools. The real change is much broader.

Products are becoming part of connected systems.

• RFID helps make product movement visible
• NFC links physical products with digital content
• The Digital Product Passport improves transparency across the product lifecycle.

Although the technologies differ, they all serve the same purpose: They connect information directly to the product.

And that is where new value begins to emerge.

What could this mean for clubs?

The obvious question is:

What does this actually deliver for a club?

The answer depends on the specific objectives, but several opportunities are already becoming clear.

Greater Transparency

Anyone who has tried to gain an accurate overview of inventory shortly before matchday understands how difficult that can be. Connected products can help make stock levels and product movement far more visible while reducing the effort required for inventory management.

Better Processes

Many merchandising workflows still rely heavily on manual tasks. When products become part of a connected system, information can move more freely between departments, reducing errors and improving efficiency.

New Fan Experiences

Products can unlock digital content, verify limited editions or provide access to exclusive club experiences. This creates a stronger connection between physical merchandise and digital fan engagement

Preparing for Future Requirements

Topics such as the Digital Product Passport will continue to gain importance over the coming years. Connected products provide a practical foundation for these future developments.

Why this matters commercially

Ultimately, this is not about technology for technology's sake. It is about improving decisions, processes and experiences.

A more connected approach to merchandising can help clubs:

• Manage inventory more accurately
• Improve operational efficiency
• Reduce lost sales opportunities
• Create new fan engagement opportunities
• Measure sponsorship activations more effectively
• Prepare for future compliance requirements

For this reason, more clubs are beginning to explore how products can become part of a wider commercial and operational ecosystem.

The Real Change

• RFID is not the change.
• NFC is not the change.
• The Digital Product Passport is not the change.

The real change lies in how we think about products.

For many years, the product was the destination. Today, it is increasingly becoming the connection point.

And that is why merchandising is evolving from a product business into a systems business.

From Product to System: Common Questions

Is Connected Product Merchandising simply another term for RFID? No. RFID can be an important component, but it is only one technology within a much broader ecosystem. Connected Merchandising is about connecting products with processes, data and digital experiences.

Does this mean clubs need to replace their existing infrastructure? Not at all. In most cases, the goal is not to replace existing systems but to connect and enhance them over time.

Is this only relevant for large professional clubs? No. Larger organisations often experience the benefits sooner because of their scale, but the underlying principles can be relevant for clubs of many different sizes.

What role do RFID, NFC and QR codes play? These technologies help connect physical products with digital information. The most appropriate solution depends on the specific use case and objectives.

Is this related to the Digital Product Passport? Yes. The Digital Product Passport is one of the major drivers behind this development, and many of its requirements overlap with the principles of connected product systems.

Why is dekoGraphics focusing on these topics today? Because we have spent decades working with products that move through exactly these processes. And as part of the r-pac Group, we now see opportunities that extend far beyond embellishment alone. Our goal is not only to enhance products, but also to understand how they can contribute to the wider value chain of a football club.

Conclusion: The future of merchandising lies in the system behind it.

A football shirt will always remain a football shirt. What is changing is the role it plays.

Products are becoming carriers of information, connection points between processes and gateways to digital experiences that extend far beyond the initial sale.

That is why the future of merchandising does not lie in the product alone. It lies in the system behind it.

And that is where the next stage of football merchandising is already beginning.

Sometimes it's the design itself. Sometimes it's the colours. And sometimes it's the embellishment technique behind it.

Over the past few years, the possibilities have expanded significantly. Modern heat transfer technologies can do far more than simply display a brand logo. They can create visual effects, add texture, react to light, or even change the way a product is perceived.

In this article, we'll take a closer look at some of these possibilities and explore how different heat transfer techniques can influence the impact of a logo.

Not every logo needs to stand out instantly

When people think about a special logo, they often think of bold colours, large graphics or eye-catching effects. Those approaches can certainly work, but they are far from the only way to give a product character.

Particularly in premium products, special edition jerseys and limited collections, small details often make the biggest difference.

Examples include:

• matte and glossy finishes within the same logo
• subtle textures
• unique materials
• tone-on-tone effects

embellishments that only become visible upon closer inspection.

These solutions don't always grab attention immediately. Instead, they encourage people to take a second look — and that is often exactly the intention. 

When light becomes part of the design

One particularly interesting approach is to work with light.

Some embellishment technologies change their appearance depending on how light interacts with the logo. At first glance, the design may appear quite subtle. Under direct light, camera flash or from a different viewing angle, however, it can create a completely different impression.

This can be achieved through technologies such as: 

➝ PRIST®

➝ MIR®

➝ reflective transfers

➝ Iriodin effects

The goal is not necessarily to make a logo more noticeable. Instead, these technologies add another layer to the design that only becomes visible under certain conditions.

As a result, the same logo can be perceived differently depending on where and how it is viewed.

This can be particularly effective on special edition jerseys, fanwear and lifestyle products, which are often worn, photographed and shared in many different environments. 

When movement becomes part of the design

Light is not the only factor that can change the way a logo is experienced. Sometimes, all that changes is the perspective.

The logo itself remains exactly the same. The viewer moves, rotates the product or sees it from a different angle. Suddenly, new details appear.

Lenticular technologies such as LENTEX® are designed around this principle.

Depending on the application, they can create:

• image transitions
• colour changes
• depth effects
• simulated movement

This makes them particularly interesting for:

• limited edition jerseys
• merchandise products
• promotional items
• collector's products
• special labels

What makes these solutions interesting is that they don't reveal everything at once. Additional information, effects or visual elements appear gradually as the product is viewed from different angles. 

When the environment becomes part of the design

Some embellishments go one step further and react to their surroundings.

Sunlight, temperature or water can become part of the overall design experience. While that may sound unusual at first, it creates interesting opportunities for certain products.

Examples include: 

➝ UV Sensitive Transfers

➝ Temperature Sensitive Transfers

➝ Wet Sensitive Transfers

These effects are not suitable for every project. However, when they support the concept behind a product, they can add a completely new dimension beyond traditional branding.

They can be particularly interesting for:

• outdoor products
• festival merchandise
• children's apparel
• swimwear
• limited edition collections

The key question is always the same:

Does the effect support the story behind the product?

If the answer is yes, the environment itself can become part of the design. 

When you don't just see a logo — you feel it

Not every embellishment works through visual effects.

Some work through touch.

When people handle a high-quality product, they often immediately notice whether a detail feels soft, textured, raised or premium. That is why the surface and texture of a logo can play such an important role.

Examples include: 

➝ 3D SILICONE

➝ Satin effects

➝ Studs & stones

These embellishments don't necessarily change the design itself. Instead, they change the way the product is experienced.

For fashion products, fanwear and special editions, the tactile experience can often be just as important as the visual appearance. 

When do these effects make sense?

Of course, not every project needs a special effect.

And not every logo automatically becomes better simply because additional technologies are added.

That is why the process usually starts with a different question:

What is the logo supposed to achieve?

For example:

• Should it identify a limited edition?
• Should it support a story?
• Should it highlight specific details?
• Should it create a more premium impression?
• Should it communicate additional information?
• Should it offer a unique tactile experience?

Once those questions have been answered, it becomes much easier to identify the right solution.

At that point, the goal is no longer to add as many effects as possible. The goal is to find the technology that best supports the idea behind the product. 

What options are available?

The range of possibilities today is much broader than many people realise.

Depending on the project, options may include: 

➝ Matt & Gloss effects

➝ Iriodin shimmer effects

➝ Studs & stones

The best solution always depends on the textile, the design, the application and the intended effect.

A hoodie has different requirements than a match jersey. A merchandise item serves a different purpose than a corporate wear collection. And a limited edition often has very different objectives than a standard product.

That is why it is worth discussing not only the logo itself, but also the role it should play within the overall product.

Conclusion

Some logos work immediately. Others become more interesting the longer you look at them.

Both approaches can be the right choice.

What matters is not how noticeable an effect is, but whether it supports the idea behind the product.

Modern embellishment technologies can do much more than simply display a brand identity. They can interact with light, respond to movement, reveal information or create a unique tactile experience.

The result is a product that may not reveal everything at first glance — and that is often exactly what makes it memorable.

If you're currently working on a jersey, collection or merchandise project and would like to explore which embellishment techniques could support your idea, we'd be happy to help. Sometimes the best way to find the right solution is simply to compare different samples and experience the effects for yourself. 

• The Digital Product Passport (DPP) is on the horizon.
• Consumers expect more transparency. 
• Supply chains are becoming more connected. 

And suddenly, terms like QR Codes, NFC and RFID seem to be everywhere.

The challenge?

These technologies are often discussed as if they were interchangeable, even though they solve very different problems.

As a result, many companies start looking at technologies before defining the actual challenge they want to solve.

In this article, you'll learn:

1. how QR Codes, NFC and RFID work
2. where each technology excels
3. the advantages and limitations of each option
4. and why the future often isn't about choosing one technology, but combining several.

The Short Answer: It's Not About the Best Technology

If you take one thing away from this article, let it be this: 

QR Codes, NFC and RFID are not direct competitors.

They serve different purposes.

• QR Codes make information accessible.
• NFC connects products with smartphones.
• RFID makes products automatically identifiable throughout warehouses, stores and supply chains.

So the real question isn't: "Which technology is best?"

The better question is: "What problem are you trying to solve?"

If You Want to Share Product Information: QR Codes

Imagine a customer buys a football shirt and wants to know more about it.

• Where was it produced?
• What materials were used?
• How should it be cared for?

Or perhaps they want to access information stored within a Digital Product Passport.

For these use cases, a QR Code is often the simplest solution.

The user scans the code with their smartphone camera and is directed to a webpage, database or digital experience.

Typical QR Code Applications:

• Digital Product Passports (DPP)
• Care instructions
• Product information
• Sustainability information
• User manuals
• Landing pages
• Marketing campaigns

Why Brands Like QR Codes

QR Codes are affordable, easy to implement and supported by virtually every smartphone.

For many projects, that's all you need.

The Limitations of QR Codes

A QR Code must remain visible.

It also requires individual scanning.

For inventory management, logistics or warehouse operations, QR Codes are usually not the most efficient solution.

If You Want to Engage Consumers: NFC

Now let's look at a different scenario.

A fan purchases a limited-edition jersey.

They tap their smartphone against the club badge or an authenticity label.

Instantly, an exclusive video appears.

• Or a digital certificate of authenticity.
• Or access to a competition.
• Or behind-the-scenes content.

This is where NFC shines.

NFC stands for Near Field Communication and enables direct interaction between a physical product and a smartphone.

There is no need to scan a visible code. A simple tap is enough.

Typical NFC Applications:

• Fan engagement
• Product authentication
• Exclusive content
• Loyalty programmes
• Product registration
• Competitions and promotions
• Digital Product Passports

Why Brands Like NFC

NFC creates a seamless, premium user experience. The interaction feels natural and effortless.

For premium products, special editions and connected merchandise, that experience can significantly increase perceived value.

The Limitations of NFC

NFC does not solve logistics challenges. It won't help with inventory counts or warehouse visibility.

It also requires the user to actively interact with the product.

If You Need to Know Where Your Products Are: RFID

Now let's switch perspectives.

Instead of one jersey, imagine 5,000 products sitting in a warehouse.

The question is no longer: "What information should the customer see?"

The question becomes: "How can I identify and track all these products efficiently?"

That's exactly what RFID was designed for.

RFID stands for Radio Frequency Identification.

It allows products to be identified automatically using radio waves.

Products do not need to be visible. They do not need to be scanned individually. Multiple products can be identified simultaneously.

Typical RFID Applications:

• Inventory management
• Warehousing
• Supply chain tracking
• Self-checkout stores
• Retail operations
• Stock visibility
• Omnichannel fulfilment

Why Brands Like RFID

• RFID dramatically improves operational efficiency.
• Inventory counts become faster.
• Stock accuracy improves.
• Manual processes can be automated.

This is why RFID adoption continues to grow across fashion, sportswear, retail and logistics.

The Limitations of RFID

RFID requires readers and supporting infrastructure.

For simple product information or marketing campaigns, RFID alone is often more than is required.

Which Technology Is Best for the Digital Product Passport?

This is one of the most common questions we hear today.

The honest answer is: It depends.

The Digital Product Passport does not mandate a specific technology. It simply requires that information is digitally accessible.

• If your goal is primarily to provide information, a QR Code may be sufficient.
• If you want to create a more premium user experience, NFC may be the better choice.
• If you also need automatic product identification throughout the supply chain, RFID becomes highly relevant.

The right solution depends entirely on your objectives.

Why the Future Is Not QR Code or NFC or RFID

Many companies search for one perfect technology.

In reality, we're increasingly seeing hybrid solutions.

The reason is simple: Each technology solves a different challenge.

• RFID helps identify products automatically throughout warehouses, retail stores and supply chains.
• NFC enables direct interaction with consumers via smartphones.

So why choose one when you can combine both?

A good example is r-pac's TwinTag technology.

TwinTag combines two technologies within a single tag:

• RAIN RFID for logistics, inventory management and supply chain visibility
• NFC for consumer engagement and smartphone interaction

This allows one product to:

• be identified automatically in a warehouse
• be tracked throughout the supply chain
• support self-checkout processes
• unlock digital experiences on smartphones
• provide access to Digital Product Passport information

The same product serves both operational and consumer-facing objectives.

A Practical Example: The Connected Jersey

Let's imagine a modern limited-edition football shirt.

Behind the scenes, the club uses RFID to improve inventory management, increase stock accuracy and gain visibility across the supply chain.

The fan never notices any of this.

But when they tap their smartphone against the authenticity label or club badge, NFC unlocks:

• proof of authenticity
• exclusive videos
• player interviews
• competitions
• product information
• Digital Product Passport content

The same jersey now serves two completely different purposes.

• For the club, it becomes part of a smarter supply chain.
• For the fan, it becomes a digital touchpoint.

How to Choose the Right Technology

If your goal is to provide information:

→ QR Code

If your goal is to engage fans or consumers:

→ NFC

If your goal is to improve inventory, logistics or supply chain visibility:

→ RFID

If you want to achieve several of these objectives simultaneously:

→ Consider combining technologies.

Final Thoughts: Start With the Problem, Not the Technology

QR Codes, NFC and RFID each play an important role in the future of connected products. But they are designed to solve different challenges.

• QR Codes make information accessible.
• NFC creates digital experiences.
• RFID delivers visibility and efficiency throughout the supply chain.

And solutions such as TwinTag demonstrate how these technologies increasingly work together rather than compete against one another.

Products are no longer just products. They are becoming identifiable. Connected. And increasingly intelligent.

The question is no longer whether products will become digital.

The question is how you want your products to participate in that future.

The new jersey has arrived. Names and numbers are available. Teamwear has been delivered. Products are ready in the club shop.

What many people don't see is that between the first idea and the finished product, there are often months of planning, development, testing and coordination.

While clubs focus on jersey launches, sponsors, forecasts, sales figures and preparations for the next season, a wide range of activities are taking place in parallel at the textile embellishment partner.

That's why we'd like to switch perspectives for a moment.

Because a professional textile embellishment partner is responsible for far more than simply applying logos, names and numbers.

In the following article, we'll walk through how a well-prepared project between a football club and its embellishment partner typically unfolds — from the first planning discussions through to in-season support.

1. Forecast & planning

In this phase, the foundations for the upcoming season are established.

The better the preparation, the easier it becomes to manage future production runs, launches and repeat orders.

Typical responsibilities on the club side

• Estimate seasonal demand
• Define upcoming projects and collections
• Establish internal responsibilities
• Outline launch schedules
• Set priorities for the season ahead

Typical responsibilities on the embellishment partner side

• Analyse forecasts
• Reserve production capacity
• Prepare project structures
• Set up product programmes and articles
• Coordinate availability and timelines
• Begin logistical planning

Very little is visible at this stage.

However, many of the decisions made here will ultimately determine how flexible and manageable the programme remains throughout the season.

2. Design & development

As soon as the first concepts and designs are created, the real development work begins.

This phase is about far more than simply converting an existing design into a production file. Many professional embellishment partners become involved early in the creative process, supporting clubs with names and numbers, special edition jerseys, anniversary kits and complete collection concepts.

At the same time, technical preparation begins to ensure that creative ideas can later be produced reliably and consistently.

Typical responsibilities on the club side

• Define goals and requirements for the new season
• Review jersey and collection concepts
• Provide club identity, storytelling and sponsor requirements
• Give feedback on design proposals
• Coordinate approvals with kit suppliers, leagues and partners

Typical responsibilities on the embellishment partner side

• Develop creative concepts and production solutions
• Design custom names and numbers
• Translate designs into production-ready artwork
• Build production data
• Prepare placements and product variations
• Create visualisations and sample concepts

For larger clubs, the number of variations often grows significantly.

Different teams, staff apparel, sponsor requirements and competition-specific versions can quickly transform a single concept into a complex programme.

At the same time, creative ambitions, technical feasibility and production requirements must all be aligned. The earlier these topics are addressed, the smoother the implementation process becomes.

3. Sampling & approvals

For many clubs, the first sample is the moment when a project truly becomes tangible.

For the first time, the final product can be seen on an actual garment rather than on a screen.

Typical responsibilities on the club side

• Review samples
• Approve designs
• Check placements
• Provide feedback
• Make final decisions

Typical responsibilities on the embellishment partner side

• Produce samples
• Create digital collection overviews
• Visualise placements
• Conduct application tests
• Prepare wash tests
• Document approvals

This phase is about much more than appearance.

The key question is whether the design, material and embellishment technique work together on the actual garment. For this reason, samples and tests are carried out on the original textiles whenever possible.

Many potential issues can be identified and resolved at this stage — long before full-scale production begins.

4. Production preparation

Preparing for production before the first garments arrive

Once designs have been approved, samples signed off and launch dates confirmed, preparation for production begins.

While clubs are planning marketing campaigns, creating product data and preparing for the launch, the embellishment partner is building the framework required for a smooth production process.

Typical responsibilities on the club side

• Finalise launch schedules
• Provide product information
• Prepare marketing activities
• Coordinate with retail and distribution partners

Typical responsibilities on the embellishment partner side

• Reserve production slots
• Plan material requirements
• Build ERP structures
• Prepare shipping concepts
• Define production sequences

For larger programmes, multiple products, collections and embellishment techniques often run simultaneously.

This phase is focused on ensuring that all resources, materials and processes are ready when the garments arrive.

5. Production, embellishment & distribution

Once the blank garments arrive, the stage most people associate with textile embellishment begins.

In reality, this phase involves much more than simply applying logos, names or numbers.

Typical responsibilities on the club side

• Monitor delivery schedules
• Coordinate inventory requirements
• Prepare for launch
• Communicate with retail and club shop teams

Typical responsibilities on the embellishment partner side

• Inspect incoming garments
• Sort and store products
• Apply embellishments
• Conduct quality control checks
• Label products
• Pick and pack orders
• Coordinate shipments

Depending on the project, finished products may be delivered to club shops, training facilities, central warehouses or multiple retail partners.

As a result, logistics often becomes just as important as the embellishment process itself.

6. Launch & in-season support

The work doesn't stop when the jersey launches

Many people see the jersey launch as the finish line. In reality, it is often the start of the most dynamic phase of the season.

New players join the squad. Additional names and numbers are required. Special editions are launched. Club shops need support.

Typical responsibilities on the club side

• Monitor sales performance
• Trigger repeat orders
• Plan special campaigns
• Respond to sporting developments

Typical responsibilities on the embellishment partner side

• Hold names and numbers in stock
• Organise repeat production runs
• Supply additional logos and badges
• Support plotter and heat press systems
• Provide technical assistance
• Deliver training and guidance

This is often where the preparation of the previous months proves its value.

Most challenges don't arise when everything goes according to plan. They arise when plans change.

FAQ – Common questions about working with a textile embellishment partner

When should a club involve a textile embellishment partner in a new project? Ideally as early as possible. The earlier design concepts, materials and timelines are discussed, the easier it becomes to manage approvals, sampling and production.

Does a textile embellishment partner only support production? No. Many professional partners are involved much earlier, supporting clubs with names and numbers, special editions, design concepts, visualisations and technical guidance.

Why are samples and tests carried out on original garments? Because real-world performance matters. Only the actual garment allows teams to properly assess materials, placement and embellishment performance.

What happens after the jersey launch? Often, this is when the busiest period begins. Repeat orders, player transfers, special campaigns and additional stock requirements mean that many programmes continue to be actively managed throughout the season.

What makes a good textile embellishment partner? It's not only about print quality. Planning, communication, reliability and the ability to manage complex programmes over many months are often just as important.

Conclusion: Successful jersey launches start months before launch day

When supporters see a new jersey, they see the final result.

What they don't see are the months of planning, development, testing, production preparation, logistics and in-season support that made it possible.

That is where a professional textile embellishment partner spends most of its time.

Not on a single logo. Not on a single number.

But on bringing together dozens of moving parts into one coordinated system.

And that is often the difference between a stressful project and a jersey launch that simply works.

Next season starts today

After this behind-the-scenes look, one thing becomes clear:

A successful jersey launch rarely depends on a single product.

What really matters is planning, coordination and having the right partners involved at the right time.

If you're currently preparing for the next season and would like to exchange ideas on names & numbers, jersey launches, club shop solutions or embellishment processes, we'd be happy to talk.

Let's discuss your challenges.

When fans buy a new football shirt, they see a player name and a number. Nothing more.

They don't see the design reviews, approval processes, stock planning or in-season replenishments. They don't see the last-minute transfers, the pressure on the club shop during a launch weekend, or the discussions around whether a numbering system will actually perform on a new shirt fabric.

And that's exactly how it should be.

Because the best names & numbers programmes are usually the ones nobody notices. They simply work.

For more than 20 years, we have supported the adidas Names & Numbers Programme for national teams. Together with adidas, we have helped build a system that needs to perform on some of the biggest stages in world football — from European Championships and FIFA World Cups to retail programmes across multiple markets.

Of course, national team programmes and club programmes differ in size and complexity. However, many of the underlying challenges are surprisingly similar.

Football clubs still need to develop designs, comply with regulations, manage availability, support retail operations and respond quickly when circumstances change.

That's why it's worth taking a look behind the scenes.

Here are seven lessons we've learned from more than two decades of supporting the adidas Names & Numbers Programme — lessons that can help professional football clubs as well.

#1. Good programmes start long before the first match

By the time a new shirt is unveiled, most of the work should already be done.

Football clubs invest significant time into shirt design, sponsor integration and merchandising plans. Names and numbers, however, are often addressed later in the process. That's where many of the first challenges begin.

A numbering system doesn't just need to look good. It needs to reflect the club's identity, work across different shirt colours, be technically feasible to produce and comply with league regulations.

When it comes to custom number fonts, the real work often starts long before production begins. Which design elements reflect the club's heritage? How much creativity is appropriate? Which details will still work when applied to an actual shirt?

This can include:

• Developing custom number fonts
• Creating variations for home, away and special edition shirts
• Colour matching on original fabrics
• Technical feasibility checks
• Producing initial samples and visualisations

The earlier the right decisions are made, the smoother the rest of the programme becomes.

👉 If you'd like to explore the creative possibilities in more detail, take a look at our guide to designing names and numbers.

#2. Creativity and regulations need to work together

Every club has experienced it.

A design looks fantastic on screen. Then the approval process begins and the first questions appear.

• Are the numbers large enough?
• Is the contrast sufficient?
• Are all design elements actually permitted?

The challenge is rarely understanding the rules. The challenge is finding ways to create something distinctive without creating problems later in the process.

Our experience shows that some of the most interesting solutions are created within the existing regulations. Perforations, segmented constructions, matt-gloss effects and other intelligent design features can add character without compromising readability.

This often saves valuable time and avoids multiple rounds of revisions with leagues, federations and kit suppliers.

👉 In our article about FIFA, UEFA and league regulations, we explain where clubs still have room for creativity.

#3. The details determine the quality

What works perfectly on one shirt doesn't automatically work on another.

We see this regularly.

Colours behave differently, fabrics react differently and certain materials can even cause dye migration.

During this phase we talk about:

• Colour matching on original fabrics
• Material testing
• Application testing
• Wash testing
• Selecting the right transfer technology
• Evaluating different fabric constructions

Most of these steps remain invisible to the fan. That's exactly the point.

Because when a supporter still enjoys wearing their shirt after the twentieth wash, a lot of things have gone right behind the scenes.

#4. Availability only becomes important when it's missing

Few things create more pressure during a season than a lack of availability.

A new signing arrives. A young academy player breaks into the first team. Or a striker suddenly becomes the club's top scorer.

Overnight, demand for certain shirts can increase dramatically.

The real challenge often starts long before personalisation takes place.

Teams need to ensure that all relevant components are available:

• Names and numbers
• Sponsor logos
• League badges
• Competition patches
• Blank garments

If just one element is missing, the entire process can slow down.

That's why many clubs choose to store names, numbers, logos and sponsor badges with their embellishment partner. Not because warehousing is exciting, but because it gives merchandising teams the flexibility they need when circumstances change.

And when something unexpected happens, every hour matters.

👉 We explain the benefits of storing names, numbers and logos in more detail in this article.

#5. Fans expect immediate personalisation

Fans want to leave the club shop with it on matchday or receive it shortly after placing an order online.

That creates new challenges for merchandising and retail teams, particularly during shirt launches, player signings and limited-edition releases.

The question is, which system fits their operation.

Depending on the club, that could mean:

• Modular names and numbers systems
• Traditional complete sheets
• Plotter-based solutions
• Loan heat presses for events
• Staff training
• Technical support for stadium activations

There is no universal solution.

The best solution is the one that fits the club's existing processes.

👉 Learn more in our comparison between traditional flex systems and modular names & numbers programmes.

#6. Brand protection doesn't stop at the club crest

When people talk about counterfeiting, they usually think about fake shirts.

But official names and numbers are copied regularly as well.

For clubs, this creates more than a financial problem. It can also damage brand perception, particularly when counterfeit products fail to meet the club's quality standards.

That's why many clubs integrate security features directly into their numbering systems.

These can include:

• Embedded club logos
• Custom patterns
• Gloss effects
• Special pigments
• Hidden authentication features

The goal isn't necessarily to make counterfeiting impossible.

The goal is to make genuine products clearly identifiable and protect the club's brand.

👉 In our dedicated article, we explore how clubs can use anti-counterfeit solutions within their names & numbers programmes.

#7. The best programmes are built on strong processes

If there's one lesson we've learned from more than 20 years supporting adidas National Teams, it's this:

The biggest challenges rarely occur during production itself.

They happen at the points where different processes meet.

• Between design and approvals.
• Between stock management and retail.
• Between season planning and reality.
• Or between a last-minute transfer and a sudden spike in demand from supporters.

These are the moments that determine whether a names & numbers programme runs smoothly or creates unnecessary work.

That's why successful clubs don't view names and numbers as a standalone product. They see them as part of a larger system that connects design, development, production, warehousing, retail and matchday operations.

Depending on the project, this could mean:

• Custom number font development
• League and federation approvals
• Colour and material testing
• Storage of names, numbers and logos
• Replenishment planning
• Club shop equipment and heat presses
• Training for merchandising and retail teams
• Coordination between clubs, kit suppliers and other partners

In short: The goal is to make life easier for the people responsible for the programme.

• The merchandisers.
• The kit managers.
• The retail teams.
• The product managers.

So they can focus on everything else that demands their attention during a busy season.

Conclusion: Successful names & numbers programmes don't happen by accident

Most clubs understand the challenges surrounding names and numbers very well.

The question isn't whether they understand the process.

The question is how much time and how many internal resources they can dedicate to it.

That's where the right partner can make a real difference.

Not because they provide a better product, but because they simplify processes, reduce risk and help ensure the programme performs reliably throughout the season.

At the end of the day, a names & numbers programme should do exactly what fans expect it to do:

Simply work.

If you're currently reviewing your names & numbers programme, looking to improve your processes or searching for a partner who can support you with design, warehousing, retail solutions or implementation, we'd be happy to talk.

For more than 20 years, we've supported national teams and football clubs with exactly these challenges — and we're always happy to share what we've learned.

👉 Let's talk about your names & numbers programme.

These kinds of details have become a natural part of modern embroidery-style heat transfers — whether on football shirts, fashion pieces or merchandise products.

But how do these elements actually stay perfectly in place during application?

For designs like these, we work with special positioning templates that hold all elements together during the application process and are removed together with the carrier sheet afterwards.

In this article, we’ll give you a behind-the-scenes look at how these solutions are created and how standalone elements are applied with modern embroidery-style heat transfers.

How standalone elements are prepared

With traditional logo designs, many parts are connected. This naturally keeps the design stable.

Freestanding elements work differently.

These can include:

• individual stars,
• separate letters,
• small symbols,
• isolated elements,
• or multi-part logos with defined spacing.

Especially with embroidery-style designs, these elements are often used to create more depth, dimension and character.

To ensure everything stays properly aligned later on, the design is prepared accordingly during production.

The solution: positioning templates

For these applications, the transfers are produced with special positioning templates.

These templates keep all freestanding elements securely together during application. At the same time, they help ensure that all elements remain properly positioned during transport and handling before application.

This allows individual stars, letters or separated elements to be applied accurately without having to manually align each part one by one.

After pressing, the template is simply removed.

How the application process works

The overall process remains very similar to a standard heat transfer application.

Step 1: Preparing the transfer

All standalone elements are already placed in their intended position.

The positioning template is directly connected to the carrier sheet and keeps:

• stars,
• letters,
• logos,
• and other standalone details

securely together.

Step 2: Positioning on the garment

The complete transfer — including carrier sheet and positioning template — is placed onto the textile.

Since all elements are already fixed in place, the entire design remains properly aligned.

Step 3: Heat application

The transfer is then applied using a standard heat press.

During the pressing process, the positioning template keeps all elements securely in place.

Step 4: Removing the carrier sheet and template

After application, the carrier sheet and positioning template are removed together in one single step.

This allows the entire design to be applied quickly, cleanly and accurately.

The result is a finished design with perfectly positioned standalone elements.

A practical football example: championship stars on jerseys

One common example of standalone elements can be found on football jerseys.

Championship stars are usually placed above the club crest and need to be:

• evenly aligned,
• cleanly positioned,
• and consistently applied.

This is where positioning templates play an important role.

Especially when working with multiple stars or larger spacing, the preparation during production ensures that every element stays properly positioned during application.

These types of applications can be created using:

• 3D EMBROIDERY,
• 3D SILICONE,
• 3D HF TPU,

or other heat transfer techniques.

You can also find more inspiration in our article about different ways to apply championship stars on football jerseys.

Standalone elements are not limited to football

Standalone elements are also widely used outside of sports.

For example in:

• fashion logos,
• streetwear designs,
• college-style graphics,
• premium merchandise,
• or multi-part lettering.

Modern embroidery-style heat transfers open up a wide range of creative possibilities.

Depending on the technique, different looks can be achieved:

• classic embroidery effects,
• velvet-like surfaces,
• 3D structures,
• shiny yarn effects,
• or special material finishes.

This creates designs that look premium while still being flexible and efficient to apply.

What are the advantages of these solutions?

Positioning templates offer several advantages, especially for designs with multiple standalone elements.

These include:

• clean positioning,
• consistent results,
• even spacing,
• and efficient application.

This becomes particularly important for larger production runs or recurring collections.

In addition, embroidery-style heat transfers keep the inside of the garment free from traditional stitching, which can be beneficial for sportswear and performance textiles.

FAQ: Standalone elements in embroidery-style heat transfers

Do the standalone elements stay in position during application? Yes. The elements are pre-positioned and held together securely by the positioning template during application.

Is the white template part of the final design? No. The white areas are only used for positioning during application and are removed afterwards.

Can individual letters or small symbols also be created? Yes. In addition to stars, separate letters, numbers and other standalone elements can also be produced, depending on the design and size.

Does this only work with 3D EMBROIDERY heat transfers? No. Positioning templates can also be used with other heat transfer techniques, including 3D SILICONE and additional heat transfer techniques.

Do the elements need to be manually aligned? No. The positioning already takes place during production of the transfer. This keeps the complete design properly aligned during application.

Can these transfers also be applied to sportswear? Yes. Freestanding elements are commonly used in sportswear applications, especially for championship stars or multi-part logo designs.

Are larger gaps between elements possible? Yes. Positioning templates also allow elements with larger spacing to stay securely together and properly aligned during application.

Standalone embroidery-style heat transfers create new design possibilities

Individual stars, separate letters and freestanding elements have become a standard part of many modern designs.

With positioning templates, these elements can be prepared accurately and applied cleanly.

This opens up new possibilities for premium embroidery-style looks — from classic championship stars to creative fashion and merchandise applications.

Want to find out which technique works best for your design?

We’ll be happy to help you find the right solution for your project.

In practice, long-term fan value and brand value are created when the exclusivity is visible, emotionally engaging, and connected to additional meaning — not just artificial scarcity.

Because yes, a sold-out jersey creates attention. But the more interesting question usually starts afterwards:

Will this jersey still matter weeks or months later?

Or was it simply the next fast drop?

A lot of clubs experience exactly this moment today.

• The launch works.
• The hype is there.
• The first sizes sell out within hours.

Internally, everyone celebrates.

And honestly, that’s exactly how it should be.

But eventually, the shop is empty. The social media post disappears in the feed. The next matchday arrives.

And that’s when it becomes clear whether the jersey actually created meaning — or just short-term attention.

Because the strongest special edition jerseys don’t work through scarcity alone.

They work through memory.

Through identity.

Through the feeling:

“This jersey was something special.”

Why the real value often starts after the purchase

A fast sell-out is a strong signal.

It shows that:

• the timing worked
• the storytelling worked
• the design worked
• the demand was there

What it doesn’t show is:

• whether fans stay emotionally connected long-term
• whether the jersey stays memorable
• whether it truly stands out from other releases
• whether it creates real fan connection

And that’s exactly where the difference begins today between a “limited product” and a genuine club experience.

Because fans don’t buy special edition jerseys just because of the quantity.

They buy:

• meaning
• belonging
• memories
• collectability
• identity

That’s why “limited” on its own is often no longer enough.

What really makes Limited Editions special today

Today, almost anyone can write “limited edition”.

The more interesting question is:

Does the exclusivity actually feel real?

Because fans immediately notice whether a jersey was simply made artificially scarce — or whether real thought went into it.

In practice, we keep seeing three key factors.

1. The exclusivity has to be visible

A special edition jersey becomes far more powerful when its uniqueness is directly visible on the product itself.

Not just on the website.

Not just in marketing.

But in the fan’s hands.

For example through:

• visible numbering like “022/1994”
• individual serial numbers
• hidden design details
• personalised labels

The impact is bigger than many people expect.

Because once fans consciously recognise their own individual piece, the relationship with the product changes. The jersey feels less interchangeable. And much more personal.

Especially for anniversary kits or derby editions, this often creates a significantly stronger emotional connection.

2. The jersey has to feel different

A lot of special edition jerseys look strong in photos. But in reality, the tactile experience often decides whether fans truly perceive the product as premium.

Small details can make a huge difference here.

For example:

• metallic-looking elements
• matte/gloss contrasts
• 3D effects
• special silicone or lenticular details
• textured transfers
• unique labels or badges

These are often the details people still talk about later.

Not because of the technology itself. But because of the feeling it creates.

3. The value shouldn’t end with the purchase

The most exciting part often starts after the purchase.

Because more and more clubs are asking themselves:

How can a jersey still stay relevant weeks or even months later?

That’s exactly where many exciting ideas around connected jerseys are emerging right now.

How a jersey becomes a connected product

One approach we’re currently seeing in many projects is the connection between physical products and digital experiences.

With technologies like QR, NFC or RFID, a jersey can offer much more:

• A scan shows which numbered piece you own (“022 of 1994”)
• Exclusive content gets unlocked (such as launch videos or stories)
• The jersey can serve as proof of authenticity
• Fans can interact with the product

But the important part is not the technology itself. The important question is:

What does the fan actually get out of it?

A lot of clubs intentionally start small — with one clear idea instead of a highly complex system.

Why this is becoming more important for clubs

Today, many clubs release:

• home kits
• away kits
• third kits
• anniversary drops
• special collections
• lifestyle capsules

As a result, the risk of individual releases getting lost in the crowd automatically increases.

That’s why differentiation matters more than ever.

Not just visually. Emotionally.

A jersey with:

• visible numbering
• unique materials
• hidden storytelling elements
• or digital extensions

…often stays relevant much longer.

In the stadium. On social media. And most importantly: in the minds of fans.

When this approach makes the most sense

Not every jersey needs maximum complexity.

And not every project needs NFC or digital features.

This approach is especially valuable for:

• anniversary kits
• derby editions
• anniversary collections
• artist collaborations
• storytelling-driven releases

Because in these cases, the attention already exists.

The real question is: How far do you want to take it?

From concept to execution: Start with the right question

Many clubs immediately start with the technology.

But the real work begins much earlier.

It starts with one simple strategic question:

What should this jersey actually achieve beyond the sale itself?

For example:

• strengthen fan connection?
• increase collectability?
• sharpen brand identity?
• extend storytelling?
• create digital interaction?
• verify authenticity?
• make exclusivity more visible?

Only after answering these questions does the technical execution really make sense.

Because great special edition jerseys are not defined by how many features they include.

They are defined by the clarity of the idea behind them.

The biggest risk: Trying to do too much

Limited editions often create the temptation to include everything.

• More effects.
• More features.
• More technology.

But that’s usually where the opposite happens:

The jersey loses its clarity.

The strongest projects often work because only a few elements were implemented consistently and intentionally.

One strong detail can be far more powerful than five disconnected technical features.

Checklist for your special edition jersey

Before Launching

▢ Is the exclusivity directly visible on the product?

▢ Is there an element fans will emotionally remember?

▢ Does the jersey also feel special physically?

▢ Do the materials and embellishments support the story?

▢ Is there added value beyond the purchase itself?

▢ Does the digital extension make sense — or is it just “nice to have”?

▢ Does the jersey have a clear identity of its own?

FAQ – Common questions about limited edition jerseys

Does every special edition jersey need digital features? No. Visible numbering, unique materials or small storytelling details can already make a huge difference. Digital extensions are an additional option — not a requirement.

What role does numbering actually play? Visible numbering makes exclusivity tangible. It makes the product feel more personal and less interchangeable.

Are connected products only relevant for big clubs? No. Many projects intentionally start small — for example with a QR code or a single digital experience.

What matters more: technology or storytelling? Almost always storytelling. Technology should support the idea — not replace it.

Conclusion

Selling a special edition jersey quickly is often the easy part.

The real question is:

Does it become just another drop — or does it become something fans genuinely remember?

Very often, the answer lies in the details:

• Numbering.
• Materials.
• Additional content.

Or simply the one idea that turns a product into something more meaningful.

The strongest limited editions don’t work through scarcity alone. They work through visible identity, emotional details and long-term relevance.

Many clubs invest enormous energy into the launch itself — but far less into the question of what fans actually experience afterwards.

Don’t start with technology. Start with the question of what this jersey should emotionally mean to fans — and build the execution around that idea.

Because that’s often where the difference is created between a short-term hype product and a jersey fans still connect with a special moment years later.

Just like the saying goes:

If it’s for fans, it matters.

Shirt sales increase. Additional teamwear is needed. Extra kits have to be prepared for international competitions. Or the fan shop suddenly needs faster restocking than originally planned.

These are good problems to have.

But they often create pressure very quickly.

• Are there still enough numbers available?
• Do we still have the sponsor logos?
• Is stock running low?
• Or does everything need to be produced again first?

This is exactly where delays often begin during the season.

Not during the actual application.

But before it.

Many delays happen before application even starts

When additional shirts or teamwear are needed at short notice, many people first think about the application process itself.

In reality, the delay often starts much earlier.

Before application can even begin, clubs often still need to:

• check artwork files
• schedule production
• produce logos
• prepare names and numbers
• coordinate stock levels

And that takes time.

Especially during busy parts of the season where quick reaction times suddenly become important

Why many clubs keep their logos, names & numbers stored with us

Many of our customers keep their club logos, sponsor logos, league badges, namesets or standard numbers directly with us throughout the season.

The elements are produced in advance and remain available whenever needed.

That means:

when additional kits or teamwear are required at short notice, the entire process does not need to start from zero again.

The most important logos, names and numbers are already there — organised and ready to use.

This becomes especially important during successful seasons

Sometimes demand changes much faster than originally expected.

A team performs better than planned. Shirt sales increase. Additional kits are needed for international competitions or special events.

And suddenly, fast availability becomes extremely important.

This is especially true for names and numbers.

• New players join the squad
• Numbers change
• Additional kits are needed
• Youth teams require extra sets

When names and numbers are already prepared, restocking becomes much faster — without adding extra production time before application.

Why many clubs work with prepared stock

Of course, many clubs could also store logos, names and numbers themselves.

But in the end, one thing matters most:

The required elements need to be available exactly when they are needed.

Even well-organised internal stock can become a problem if additional production suddenly becomes necessary during the season.

That is why many clubs prefer working with prepared stock and regularly replenished quantities.

This helps keep logos, names and numbers available throughout the season — even when demand increases faster than expected.

And that creates much more security in day-to-day operations.

Another advantage: More consistent branding

When the same prepared logos, names and numbers are used throughout the season, it becomes much easier to maintain consistency across all applications.

This helps ensure:

• matching colours
• consistent sizing
• uniform sponsor branding
• identical number styles

Especially across multiple teams or longer seasons, this quickly becomes important.

Because a professional appearance rarely happens by accident. It usually comes from strong preparation behind the scenes.

FAQ

Which elements are typically stored? Usually club logos, sponsor logos, league badges, namesets or standard numbers — in other words, the elements that are needed repeatedly throughout the season.

Why does this save time? Because the logos, names and numbers are already produced and available. This removes the additional production time before application can begin.

Is storage included? Yes. Storage itself is free for our customers. Together, we define in advance which elements should remain available during the season.

Can names and numbers also be stored? Absolutely. Especially number sets and confirmed namesets are very useful to prepare in advance because short-notice restocking happens regularly during the season.

Is this only useful for large professional clubs? No. Smaller clubs and brands also benefit whenever recurring restocking or additional teamwear is required during the season.

Can stored logos or numbers be replenished later? Yes. Additional quantities or elements can be added at any time. The overall setup is usually coordinated together before the season starts.

How quickly can stored material be accessed? Because logos, names and numbers are already available, there is no need to wait for additional production before application.

Conclusion

Additional requests happen constantly during a season.

New kits. Extra teamwear. Restocking. Fan shop demand. International competitions.

If logos, names or numbers first need to be produced every time, valuable time gets lost very quickly.

That is why many clubs now keep their key elements stored with us throughout the season.

Not because storage sounds complicated.

But because logos, names and numbers remain available exactly when they are needed.

Get in touch

Would you like faster access to your logos, names, numbers or sponsor badges during the season? We can help you keep your most important elements stored and available whenever they are needed.

At the same time, not every jersey follows that direction. In certain collections, clubs go for a more classic embroidered look.

So what’s behind these different choices?

And how do you decide which solution fits your jersey best?

3D doesn’t always mean the same thing

At first glance, 3D SILICONE and 3D EMBROIDERY have a lot in common. Both create a raised structure and technically fall into the same category of 3D heat transfers.

But on the shirt, they feel very different.

The current trend: 3D SILICONE

3D SILICONE represents a look you see quite often right now:

• clean lines
• sharp edges
• a precise, technical appearance
• a wide range of effects and structures

This works particularly well on modern jerseys and functional fabrics. That’s why it’s commonly used for club logos, neck labels or authentic labels.

Especially with more complex club crests, this level of precision becomes important. Even fine details or multi-layered designs can be reproduced clearly without losing definition.

If the goal is a modern, performance-driven design, 3D SILICONE is usually the natural choice.

Why embroidery-style logos are still relevant

At the same time, there are many projects where a completely different direction is needed.

Typical examples include:

• retro jerseys
• anniversary collections
• heritage-driven designs
• concepts closely tied to a club’s history

Here, the focus isn’t on a modern look, but on creating a certain feeling.

An embroidered look supports exactly that. It feels more familiar, more tangible, and closer to traditional jerseys from previous eras.

The real difference is about perception

When you compare both approaches, it quickly becomes clear: this isn’t really about the technology – it’s about what the design communicates.

3D SILICONE is often chosen when:

• a modern, clean look is required
• the jersey should feel technical and precise
• new effects or materials are part of the concept

3D EMBROIDERY is a better fit when:

• tradition and heritage matter
• the design is intentionally more classic
• the logo should feel more emotional

Both are 3D – but they tell very different stories.

3D EMBROIDERY as a heat transfer

3D EMBROIDERY heat transfers recreate the look of traditional embroidery, but in a different way.

The designs are pre-produced and then applied to the garment using heat. This comes with a few practical advantages:

• no stitching on the inside
• more comfortable to wear, especially on lightweight or elastic fabrics
• consistent quality across larger quantities
• well suited for modern sportswear

Visually, the character remains the same – with texture, depth, and depending on the design, even shiny yarns or special finishes.

Embroidery transfer vs. direct embroidery: when each makes sense

Even though the focus here is on heat transfers, a quick comparison helps.

Direct embroidery is often used when:

• quantities are smaller
• designs are highly individual
• the focus is on a handcrafted feel

3D EMBROIDERY heat transfers are a better fit when:

• larger volumes are required
• consistent quality is important
• modern materials are used
• wearing comfort plays a role

Especially in sportswear, transfers are often the more practical solution without compromising the visual effect.

FAQ: Common questions about 3D SILICONE and 3D EMBROIDERY

Which option is better for my jersey? It mainly depends on the look you’re aiming for. 3D SILICONE works well for modern, technical designs. 3D EMBROIDERY is the better choice if you want a more classic or traditional appearance.

Is 3D EMBROIDERY just an alternative to 3D SILICONE? Not really. Both belong to the same category, but they’re used for different design directions. 3D SILICONE is typically associated with modern styles, while 3D EMBROIDERY is used for more classic, heritage-driven looks.

How close does an embroidery transfer get to real embroidery? In many cases, very close. The structure and depth can be replicated quite accurately. The main difference lies in the application: the transfer is applied to the fabric rather than stitched into it, which often improves comfort on modern materials.

Why do many clubs choose embroidery transfers over direct embroidery? In sportswear, practical factors play a big role. Embroidery transfers are more comfortable, work better on elastic fabrics, and allow for consistent results across larger quantities. For jerseys, that’s often the deciding factor.

Conclusion: It’s about choosing the right look

3D SILICONE is highly relevant right now and a strong option for many applications.

At the same time, there are projects where a classic embroidered look simply fits better.

In the end, it’s not about which technology is “better”.

What matters is how your jersey should feel – and what kind of story you want to tell.

Not sure which direction to take?

It often helps to look at different options in detail – or work with real samples.

With our free THE BOX, you can explore a range of solutions, from modern 3D SILICONE to classic embroidery-style finishes.

And if you like, we can take a look at your project together and help you find the right approach.

• There are regulations.
• Approval processes.
• Clear limits on what is possible.

And still, this is exactly where problems tend to arise.

Names and numbers are subject to strict regulations from organisations such as FIFA, UEFA and national leagues. These define readability, contrast, size and placement, and ultimately decide whether a design is approved for the pitch.

Most ideas don’t fail because of the design itself. They fail because they don’t meet the requirements behind it.

In this article, we take a closer look at what really matters in practice, and where there is still room to create something that makes your jersey stand out.

The reality: rules define the framework

Whether it’s FIFA, UEFA, the DFB or national leagues such as the DFL or Serie A, they all follow one clear objective:

👉 Players must be clearly identifiable at all times.

This applies to:

• referees
• opponents
• fans in the stadium
• and most importantly, television

That’s why certain aspects are non negotiable.

For example:

• numbers must be readable from distances of up to 50 metres
• they must clearly contrast with the jersey
• size, stroke width and placement are strictly defined

You usually feel this the moment a design goes into approval.

In the end, it’s not about what looks good. It’s about what works reliably under real conditions.

Why readability matters more than design

At first, many of these requirements feel restrictive. No decorative elements, no free experimentation, no “special” designs.

But the reasoning is simple: 

👉 A match has to work under all conditions.

• in rain
• under floodlights
• in fast movement
• at distance
• on television 

If a number is not clearly visible, it quickly becomes a real issue. For referees, for commentators and for the overall viewing experience.

That’s why one principle applies across all competitions: readability comes before design.

“No decoration allowed” – is that really true?

This is where things become interesting.

Anyone working with regulations knows the limitations:

• no advertising
• no brand integration
• no freely decorative elements

👉 But this doesn’t mean everything has to look the same. On the contrary, the most interesting approaches often emerge within these boundaries.

The regulations deliberately allow room for certain solutions, if you know how to use it.

This includes:

• perforations or breathable holes within defined limits
• segmented number structures
• shading, 3D effects or outlines to support readability

These are not tricks or workarounds. They are part of the system. This is where real design starts to happen.

What this looks like in practice

Understanding the rules is one thing. Applying them is another.

The real question is:

👉 How do you actually use these possibilities in design?

In practice, you see many interesting solutions.

For example:

 single colour numbers with perforation

→ technically compliant while adding a visual detail that elevates the jersey

segmented numbers or floating elements

→ modern designs without compromising readability

matt and gloss effects

→ contrast and depth without adding colours

 iriodin finishes or subtle patterns

→ details that only become visible up close

👉 These examples show one thing clearly: It is the details that make a jersey feel premium, without ever breaking the rules. 

Are club logos allowed inside numbers

Many clubs work with small logos inside the numbers.

👉 This is not something that is simply allowed or forbidden.

In reality:

• some regulations allow small elements in defined areas and sizes
• others are much more restrictive
• in many cases, approval depends on the governing body

👉 In practice, this means: Every solution has to be checked and approved individually. 

What defines good solutions today

When you look at modern jerseys, one thing stands out:

👉 The most interesting details often only become visible up close.

For example:

• matt and gloss contrasts
• fine material structures
• subtle effects in the light
• small details that create value for fans

All within the rules. And still full of character. 

Why many jersey designs fail in practice

In practice, it’s rarely the ideas that cause problems. It’s the execution.

Typical issues you see again and again:

• insufficient contrast
• incorrect size
• designs that do not translate well into production
• regulations being considered too late

The consequences are familiar:

• last minute adjustments
• alignment loops
• delays
• or in the worst case, rejection

What FIFA, UEFA, DFL and others have in common

Whether it’s the Bundesliga, Champions League or international tournaments, the details may vary, but the underlying logic is always the same.

Readability is essential, design has clear limits, and television visibility plays a central role. At the same time, approval from the governing body is always required.

It’s not about designing freely, but about finding the best possible solution within a defined system. 

Why experience makes the difference

Knowing the rules is one thing. Applying them correctly is another.

From experience, we know that this step can lead to multiple alignment loops, especially if regulations were not considered early enough.

That’s why we regularly support our customers throughout this process, from alignment to final approval.

If you want to go deeper

If you want to explore the full range of possibilities for name and number design, we’ve created a detailed guide with further examples and approaches:

👉 THE ULTIMATE GUIDE FOR MERCHANDISERS: CREATIVE DESIGN OF NAMES AND NUMBERS

In this guide, you will find:

• different design options
• practical examples
• and ways to combine effects effectively 

FAQ: common questions about jersey number regulations

Are logos allowed in jersey numbers? Partially. Some competitions allow small logos under strict conditions, while others do not. Each case needs to be assessed individually.

Can I use multiple colours in a number? In many cases, numbers are limited to one main colour. Additional effects are only possible if readability is not affected.

Are effects like gloss or iriodin allowed? Yes, as long as they do not interfere with functionality or violate regulations. This is where many creative solutions are created.

Why are the rules so strict? Because jerseys have to function during the game. Clear identification is essential.

When should I consider the regulations? As early as possible. If you check too late, you risk changes or rejection. 

Conclusion: great jersey design happens within the rules

Jersey numbers are not a free design space. They are part of a system that has to work on the pitch, in the stadium and on screen.

Regulations set clear boundaries. And those boundaries define what is possible.

The real challenge is not creating a design that looks good. It is creating one that actually works within these rules.

Once you understand that, it becomes clear: creativity does not disappear. It shifts.

• Into materials.
• Into details.
• Into solutions that are not immediately visible.

And that is where the real difference is made. 

Internally, it means:

New processes. New contacts. New coordination.

And one question that often lingers unspoken:

👉 What happens if it doesn’t work?

Because in the end, it is not just about logos or products.

It is about whether everything runs just as reliably in day to day operations as before.

And that is exactly why many clubs hesitate to take this step, even when they are not truly satisfied with their current solution.

Why many clubs delay the switch

In many clubs, processes work.

1. Orders go through.
2. Contacts are clear.
3. Everyone knows what to do.

And that is exactly what makes a change difficult.

Not because things are going badly, but because no one wants to unnecessarily risk a system that works.

Because a new partner always means change.

And with that comes the inevitable question:

 Will things be just as stable afterward as they are now?

What is really going on in the background

One point is often left unspoken:

👉 Responsibility.

Whoever brings in the new partner ultimately carries the risk.

If something goes wrong, it is clear where people will look first.

This feeling alone is often enough to delay decisions, even when it is obvious that things could be improved.

The questions every club asks

The thoughts are always similar:

• Will this create more internal effort?
• Will orders run just as reliably as before?
• Do we need to reorganize ourselves?
• Who will be our day to day contact?

And most importantly:

👉 How long will it take until everything runs smoothly again?

Because this is exactly where a change is perceived either as an opportunity or a risk.

Where transitions actually fail

A transition rarely fails because of big issues.

When:

• Orders do not run smoothly
• Contacts are hard to reach
• Data is unclear
• Billing processes do not match internal workflows

Then a transition quickly becomes an internal problem, and that is exactly what no club wants.

What truly defines good onboarding

You do not recognize good onboarding because everything is new.

You recognize it because everything quickly becomes clear.

• You know who to talk to.
• Orders run without detours.
• You do not have to explain things twice.

The goal is not to rebuild everything. The goal is that it simply feels right in everyday operations.

How onboarding starts in practice

Onboarding does not begin with the first order.

It starts with a simple but crucial question:

👉 How do you work today?

• How do orders currently run?
• Which processes are already established?
• What must not change under any circumstances?

This is the foundation.

Because only when this is clear can you build on it without creating unnecessary disruption.

Adopting existing processes and improving them selectively

Many think everything has to be rebuilt from scratch. In practice, it works better the other way around.

What works stays.

What has become unnecessarily complex gets simplified.

This can mean:

• Existing ordering channels remain unchanged
• Data is structured cleanly once
• Processes are clearly defined

No more and no less.

Why experience makes the difference

We know this situation from many projects with professional clubs.

The starting point is almost always the same:

Established processes. High expectations. No room for error.

That is why onboarding is not about reinventing everything. It is about adopting existing structures in a way that still feels familiar.

And that makes all the difference:

• A transition either feels like a risk
• Or like a well managed, clean transition

Why testing phases are essential

Before everything moves into daily operations, there needs to be an intermediate step:

Testing.

• With initial orders.
• With clearly aligned processes.
• With direct feedback.

This is where it quickly becomes clear:

Does everything actually work as intended?

Small issues can be adjusted before they become real problems. That creates confidence before it really matters.

How you know it is working

You do not recognize successful onboarding in meetings.

You recognize it in everyday operations.

For example, when:

• Less coordination is needed
• Processes are clear
• Decisions are made faster

And above all:

👉 You stop thinking about whether things work. It just runs.

Checklist: how to recognize good onboarding

Good onboarding means:

• You have clear contacts
• Orders follow a defined, transparent process
• All data is maintained cleanly in one place
• Files are clearly named and versioned
• Processes are understandable for everyone involved
• Initial workflows have been tested in advance
• Communication is direct and efficient

When this is in place, something crucial emerges:

👉 Confidence.

Why a change can also be an opportunity

Despite all caution, one thing is often underestimated:

A new partner does not just bring change. It brings new possibilities.

• New perspectives on existing processes
• New solutions for teamwear, merchandise, or special productions
• Topics that may not have been considered before

For example:

• Digital integrations via RFID or NFC
• New approaches in product development

You do not have to change everything. But you gain the opportunity to evolve.

How we can support

We regularly support clubs in starting new partnerships, especially in areas like names and numbers, teamwear, and merchandise.

Our focus is not on building a completely new system.

It is about understanding existing processes and adopting them in a way that keeps them just as reliable in everyday operations as before.

The transition should not feel like a disruption. It should feel like the next logical step.

This question often comes up naturally during a project.

The main kit from the supplier is finished. The logo sits perfectly.

But as soon as it comes to other products, the situation changes. Many of these items come from the supplier without a logo.

• Goalkeeper jerseys
• Special productions
• Merch

And this is exactly where the challenge begins:

👉 How do you get that exact same logo onto these products?

Why this topic comes up in the first place

In many clubs, the situation is similar.

The main collection comes from the supplier. Logos, materials and placements are clearly defined.

But as soon as it comes to smaller quantities or special cases, this setup often no longer fits one to one.

For example:

• Goalkeeper jerseys outside the standard line
• Limited collections
• Custom merchandise
• Additional productions

The design is there. 👉 But the right implementation is missing.

And that is when the question comes up: Can you recreate it?

Why “recreating” is not what many think

“Recreating” sounds simple at first.

In reality, it is not that simple. Because it is not about copying a logo.

👉 It is about making it work.

• On the exact material.
• For the exact use.

A logo that works on a jersey does not automatically work on every other textile.

Material, size, technique and details always need to be rethought.

👉 Every application becomes its own solution.

How a logo is reproduced in practice

Often, there are no perfect files. Instead, a jersey is placed on the table with the logo as it is currently used.

That becomes the reference.

From there, the existing logo is analyzed step by step and rebuilt technically.

For example:

• Colors are matched precisely, not estimated
• Materials are considered, since performance fabrics behave differently than cotton
• The right technique is selected depending on the application
• The adhesive is adjusted so the logo holds long term

The foundation is always the official club logo and guidelines.

But the implementation is always new.

Where the biggest challenges lie

In practice, there are a few typical challenges:

• Missing or incomplete data
• Different logo versions in circulation
• Very fine details
• Different materials

That is why the result is never defined by the logo alone. It is always the interaction of design, material and application.

👉 This is where you see whether a recreation is just similar or actually right.

What you should clarify beforehand

Before you start, it helps to do a quick reality check:

• Do you have clean design data, for example vector files?
• Where will the logo be applied?
• On which material?
• Are there multiple versions in circulation?
• What quantities are needed, single pieces, small batches or larger production?

How the process starts in practice

In many cases, getting started is simpler than expected.

Often, it only takes:

• An existing jersey as a reference

• Or available design files
• A short note on where the logo will be used

Based on this, it can be quickly assessed how close you can get to the original and which implementation makes sense.

👉 The clearer the starting point, the faster you get a reliable result.

When recreating a logo actually makes sense

Recreating a logo is especially useful when:

• There is no suitable solution for a specific textile

• Smaller quantities are needed outside the main production
• Additional products need to be implemented
• Existing logos need technical adjustments
• More flexibility for future collections is required

If you recognize several of these points, it is worth taking a closer look.

FAQ we often hear

Can you recreate any logo? In many cases, yes. But it always depends on the available data and the intended use.

Is an existing jersey enough as a reference? Often, yes. The logo is analyzed and rebuilt technically.

Will the result be identical to the original? The goal is to get as close as possible. Depending on the material, technical adjustments may be necessary. 👉 That is why alignment upfront is so important.

Why can’t it just be copied one to one? Because every material behaves differently. What works on a jersey must be adapted for other applications.

How long does it take? It depends on the project. Usually, this is clarified together in advance.

What improves with a clean implementation

When a recreation is done properly, one thing stands out:

👉 It becomes consistent.

That means:

• The visual appearance stays the same across all products
• The logo works on different materials
• The quality remains consistent

And that is exactly what matters for clubs.

Because the logo is not just a detail. It runs through everything.

Where we can support

We support clubs exactly in these situations, especially when standard solutions are not enough.

It is not about simply recreating something.

It is about finding the right solution for each application.

👉 If you are unsure whether your project is feasible, it can often be clarified quickly with a few details or an existing jersey.

Conclusion: It is not about copying

It is not about copying an existing design. It is about implementing it in a way that truly works on the specific textile.

What matters is always the interaction of design, material and application. This is where the difference becomes visible between something that is just similar and something that truly fits.

When done right, the result is more than just a correctly applied logo.

It creates a consistent appearance across all products, whether it is match kits, training wear or merchandise.

And that is the key point:

👉 The logo is not a detail. It is part of your identity.

You can see the difference immediately.

In simple terms: production moves to where it’s needed – directly to the event.

In practice, this mainly applies to events, outfittings, or activations where timing, personalisation, and handover come together.

This is exactly where on-site embellishment shows its strengths.

In this article, we’ll explain when a mobile embellishment service makes sense, how it works, and what you should consider.

When does on-site embellishment make sense?

Not every project requires production at the event location. But there are clear situations where this approach is particularly effective.

Typical use cases include:

• Season outfittings for clubs and federations
• Event and brand activations
• Corporate events and trade shows
• Projects where products are personalised on-site

The key difference: embellishment doesn’t happen somewhere in advance – it happens exactly when the product is handed over or experienced.

✔️ A fan receives a personalised jersey as part of an event.

✔️ An athlete gets their full kit finished during the outfitting process.

✔️ An event becomes interactive through live embellishment.

In these situations, embellishment becomes part of the moment – not just part of production.

How does a mobile embellishment service work?

At its core, production is moved to where it’s needed.

In practical terms, this means:

• heat presses and equipment are brought directly to the event
• prepared transfers and materials are delivered in advance
• an experienced team handles the application on-site
• a temporary production setup is integrated into the event

Before the event, all key details are aligned:

• materials
• logos
• quantities
• workflows

On-site, one thing matters most:

👉 clean, reliable processes under real conditions.

What challenges need to be considered?

Many underestimate what mobile embellishment actually involves.

In reality, it’s not just about the technology – it’s about maintaining control in an environment that is difficult to control:

• Event dynamics: schedules shift, processes change on the spot
• Material complexity: different fabrics react differently to heat and pressure
• Coordination: multiple partners work in parallel, often under time pressure
• Zero-error tolerance: every mistake is immediately visible – in front of an audience

The critical point: there is no second chance once the moment arrives.

Why experience makes the difference

On-site embellishment often looks simple. It isn’t.

Especially when working with:

• performance fabrics
• coated materials
• complex designs

…the alignment between material, technology, and process becomes crucial.

This is where the biggest risks occur:

• logos don’t adhere properly
• materials react unpredictably
• processes break down under event pressure

That’s why one principle applies:

👉 Nothing should be “tested” on-site.

Everything must be prepared, tested, and aligned in advance.

What a mobile embellishment service is not

Mobile embellishment is often confused with classic fan shop solutions – such as on-demand jersey printing on match days.

But the focus is different.

While fan shop systems are designed for continuous, day-to-day personalisation, mobile embellishment is used for targeted deployments within events, outfittings, or activations.

This means:

• planned projects instead of ongoing match-day production
• structured workflows instead of spontaneous single-item customisation
• a strong focus on quality and process reliability – even at scale

That’s why this service is typically used selectively – where embellishment is part of a larger overall concept.

A look into practice

A good example comes from winter sports: During the outfitting of the German Ski Association, several hundred athletes are equipped within a very short time – including final embellishment carried out directly on-site.

👉 Read the full success story: DSV Outfitting – Perfect embellishment for Germany’s winter sports elite

What this shows:

• embellishment is part of a larger overall process
• multiple partners work in parallel
• every detail has to be right – with no margin for error

Projects like this only work when preparation and execution are perfectly aligned.

Checklist: When on-site embellishment is the right choice

A mobile embellishment service is particularly useful when several of the following apply:

• embellishment is part of an event or activation
• personalisation needs to happen on-site
• garments are finalised at the moment of handover
• multiple stakeholders need to be coordinated simultaneously
• the end-user experience is a key focus

👉 If you find yourself answering “yes” to several of these, on-site embellishment is usually the right solution.

What to clarify in advance

A mobile setup depends heavily on preparation. The clearer the framework, the smoother the event will run.

Key points to clarify:

• Which garments will be used?
• What material properties need to be considered?
• Are all logos finalised?
• What quantities are planned?
• How is the on-site process organised?

👉 The clearer these points are, the smoother your event will run.

Where we can support

We regularly support projects like these – especially for outfittings, events, and brand activations.

One important factor: the service works best when transfers and logos come from a single source.

This allows materials, processes, and execution to be perfectly aligned – ensuring consistent quality, even on-site.

Conclusion: What to take away

On-site embellishment is not a standard process – but in many event scenarios, it’s the most effective solution.

The key difference lies in timing: the product isn’t simply delivered, it’s finalised exactly when it’s needed.

Preparation is what makes the difference. When this is done properly, on-site execution becomes structured and reliable – and embellishment becomes what it should be: part of the event.

Are you planning an event or an outfitting and unsure whether on-site embellishment makes sense?

Feel free to reach out – we’re happy to share our experience and help you assess the right approach.

Photo Credits: © Deutscher Skiverband (DSV) / @DSV

And hardly any fan wants a jersey without personalization.

• The name of their favorite player.
• Or their own name on the back.

To make this process quick and efficient in the fanshop, many clubs still rely on a system that has barely changed for years:

complete name and number sheets made from flex film.

The principle is simple.

The full layout – name, number and club script – is plotted on a single sheet, weeded, and then applied to the jersey in one step.

For many fanshops, this setup looks efficient at first glance.

Everything is already aligned. Everything is applied in one press.

But the system also comes with some clear disadvantages:

• significant plotter time
• labor-intensive weeding
• limited flexibility for player names
• restricted design options

In this article, we’ll look at:

• how the classic system works
• where the biggest time losses occur
• and how clubs can work more flexibly with a modular approach.

The classic setup: complete flex sheets

Many clubs use a setup where the entire back layout is prepared as one single plotter sheet.

Typically, it includes:

1️⃣ The player name

2️⃣ The number

3️⃣ The club script

All arranged on one sheet.

The advantages are obvious:

• easy positioning
• quick application
• minimal alignment errors

For fanshops, this system can feel straightforward and reliable.

The hidden challenge: plotting and weeding take time

What many clubs underestimate is that the real effort happens before the application process even starts.

Every single sheet needs to be:

• plotted
• weeded
• prepared for pressing

When dealing with many player names or custom fan requests, this quickly becomes time-consuming.

Imagine a typical matchday scenario.

A fanshop produces 20 to 50 personalized jerseys. If every single order requires a full sheet to be plotted, this leads to:

• longer plotter runtime
• more manual weeding
• additional material handling

Over time, these small steps add up and slow down the entire personalization process.

The modular alternative: numbers 0–9 + plotter sheets

That’s why we developed a different system many years ago.

Instead of producing full sheets for every jersey, fanshops work with individual modular elements.

These typically include:

• numbers 0–9
• pre-produced player names
• club scripts
• plotter sheets in the desired colour.

The fanshop staff then assemble the name and number directly on the jersey.

Where this system originally comes from

The idea didn’t start in retail. It actually came from our collaboration with adidas and several national football federations in the late 1990s.

Together with adidas, we developed a concept for a standardized font system for names and numbers on adidas national team jerseys.

This system was first introduced at UEFA EURO 2000, where all adidas national teams wore identical number fonts. The result was a clear visual identity across multiple teams.

Since then, the system has evolved continuously and has been used at numerous international tournaments, including European Championships and World Cups.

Many of the lessons learned from these programs later influenced solutions for clubs and fanshops.

Why the modular system is much more flexible

The biggest advantage is simple: Clubs always have the numbers they need in stock.

This means:

✔ every number is immediately available

✔ no waiting time for new sheets

✔ spontaneous fan orders are possible

Instead of storing full sheets for every player, fanshops only need:

• numbers 0–9
• player names
• club scripts

From these elements, almost any combination can be created instantly.

A major advantage on matchday

This system becomes especially useful during busy matchdays.

Because the numbers are already prepared, the fanshop often only needs to:

• plot and weed individual fan names
• combine them with the existing numbers

The final jersey can then be pressed immediately.

This significantly reduces preparation time and makes spontaneous jersey personalization much easier.

But will every jersey look different?

This is one of the most common concerns clubs raise.

Many say:

"If every employee assembles the numbers individually, won’t every jersey look slightly different?"

To avoid this, we provide free positioning templates.

These ensure that:

• the number sits in the correct position
• spacing between elements is consistent
• everything stays properly aligned.

In reality, we see that after the first few applications, staff quickly develop a routine and positioning becomes very intuitive.

Another advantage: precise colour matching

Another aspect that is often overlooked is colour accuracy.

With traditional flex films, the available colours are limited.

Clubs usually have to choose the closest available film colour, even if it doesn’t perfectly match the jersey.

With printed heat transfers, colours can be matched far more precisely.

For example, we can:

• produce colours exactly according to Pantone specifications
• or match the colour directly to the jersey fabric if no Pantone reference exists.

This leads to a much more harmonious overall look, especially on modern jerseys.

The biggest advantage: more design possibilities

Another limitation of classic flex film is that it is typically single-colour.

This restricts the design possibilities for jersey numbers.

Modern transfer solutions allow much more creative freedom, for example:

• matte and gloss effects
• iriodin shimmer effects
• patterns within the number
• perforations for lighter, more breathable numbers
• integrated club logos
• multi-colour designs.

This turns the back number itself into an important part of the jersey’s visual identity.

The best solution: combining modular systems and full sheets

In reality, many clubs combine both approaches.

For example:

✔ full sheets for top players

✔ modular systems for custom names

This allows fanshops to:

• sell bestseller jerseys immediately
• produce custom names quickly
• avoid plotting full sheets for every order.

In many projects, we equip clubs with full sheets for their most popular players so these are always available in the fanshop.

At the same time, we provide numbers and matching plotter sheets for quick reorders when needed.

Because we understand the pressure points during a season:

• the start of the season
• new player transfers
• sudden fan demand
• sold-out player jerseys.

In these moments, flexibility is crucial.

Combining modular elements with full sheets helps fanshops stay operational—even when things get hectic in the stadium store.

Fanshop setup: plotter + heat press

Many clubs already operate small personalization stations inside their fanshops or stadium stores.

With their own plotter, they can:

• create spontaneous player names
• produce individual fan orders.

Together with our partners, we support clubs with:

• plotter setup
• heat press installation
• staff training

to ensure the entire process runs smoothly and efficiently.

FAQ – Common questions from clubs and fanshops

Do we need special machines for this system? No. In most cases, a standard plotter and a heat press are sufficient—equipment already used in many fanshops.

Does positioning the numbers take longer? At first, clubs often use positioning templates. After a short time, placing the numbers becomes very intuitive.

Can we still use complete sheets? Yes. Many clubs combine both systems: full sheets for top players and modular elements for custom names.

Can colours match the jersey exactly? Yes. Numbers can be produced according to Pantone colours or matched directly to the jersey fabric.

Can numbers include complex designs? Yes. 

Modern transfers allow:

• matte and gloss effects
• iriodin shimmer
• patterns
• integrated club logos.

Conclusion: a more flexible system for modern fanshops

The traditional flex film system works. But in many cases, it is slower and less flexible than necessary.

A modular numbering system allows clubs to achieve:

✔ faster production in the fanshop

✔ more flexibility for custom names

✔ less plotting work

✔ more creative jersey designs

For clubs handling many fan orders, this approach can significantly improve the entire personalization workflow.

Want to optimize your club’s names and numbers program?

Every club works a little differently. Some fanshops only produce a few personalized jerseys per week. Others need to handle large numbers of orders during matchdays.

That’s why there is no single solution for everyone.

If you want to find out:

• which system works best for your fanshop
• how to speed up jersey personalization
• or what design possibilities exist for modern jersey numbers

feel free to talk to our team.

We’re happy to share our experience from numerous club projects and help you find the right setup for your club.

👉 Get in touch with our team

Each item is equipped with an RFID tag that is detected by a reader when products are placed in the checkout area. The system automatically creates the shopping cart, and the fan completes the payment directly at the terminal.

In practice, this means shorter queues, faster purchases, and significantly better inventory visibility.

Especially in stadium environments, this can make a major difference.

When the fan shop is busier than the stands

Picture a typical matchday.

Fans stream into the stadium. Many want to quickly buy a jersey, scarf, or cap before kickoff. Inside the fan shop, it gets crowded. A queue forms at the checkout.

Some fans turn around and leave.

Others decide not to buy because the match is about to start.

For clubs, this means:

• lost sales
• frustrated fans
• high pressure on shop staff

This is exactly where many clubs start looking for ways to make the checkout process faster and more efficient.

One solution: RFID-based self-checkout systems.

How RFID self-checkout (self-service) works in a fan shop

The technical principle is relatively simple.

Every item in the fan shop receives an RFID tag (Radio Frequency Identification). This tag contains a unique digital ID that allows the product to be automatically identified.

RFID tags can be integrated into:

• hangtags
• labels
• heat transfers
• RFID stickers

When a fan places items in the checkout area, an RFID reader automatically detects all products at the same time.

The system instantly knows:

• which product it is
• which size or variant
• the price of the item

The POS system automatically creates the shopping cart. The fan then pays directly at the self-checkout terminal, usually contactless via card or smartphone.

The entire process typically takes only a few seconds.

The technology behind RFID fan shop checkout

For an RFID self-checkout fan shop to work, several technologies must interact.

1. RFID tags on products: Each item receives a digital identity through an RFID chip.
2. RFID readers in the checkout zone: These readers automatically detect all products within the scanning area.
3. RFID-enabled POS system: The software creates the shopping cart, assigns prices, and processes the payment.
4. Contactless payment options: Fans pay directly at the terminal using card or smartphone.

For clubs, this means the checkout process works without manually scanning individual products.

Why RFID is particularly interesting for football clubs

Retail conditions inside stadiums are different from traditional retail stores.

Sales often happen within a limited time window around the match. During that time, fan shops must serve a large number of customers quickly.

RFID can address several challenges at once.

1. Shorter queues: Fans can pay for their items much faster. This reduces stress inside the fan shop, especially shortly before kickoff.
2. Higher stadium retail revenue: When fans don’t have to wait long, they are more likely to make spontaneous purchases.
3. Better inventory visibility: RFID allows significantly faster stock counting and more accurate inventory control.
4. A more modern fan experience: Many fans perceive self-checkout and self-service systems as convenient and modern.

Where textiles and RFID come together

When people talk about RFID fan shops, they often think about POS systems or retail technology first.

But an important part of the solution lies in the product itself.

Every item needs a digital identity.

In textiles, this identity is often created through:

• integrated labels
• textile tags
• branding elements with RFID

For other fan merchandise, RFID stickers or hangtags are commonly used.

Three ways to implement RFID in a fan shop

In practice, many clubs combine several approaches.

RFID directly in the textile

For products such as jerseys or training apparel, RFID can be integrated directly into the garment, for example through internal labels.

The advantage: the product becomes digitally identifiable during manufacturing.

RFID in branding – via heat transfers

Another option is integrating RFID directly into branding elements on the textile, such as:

• logos
• club badges
• authentic labels

In this case, the RFID chip becomes part of the branding element itself.

The advantage: the digital identity becomes part of the design. No additional stickers or hangtags are required. For clubs, this creates a direct connection between product, brand, and digital identity.

RFID stickers for fan shop merchandise

Many merchandise items are equipped with RFID after production.

In this case, RFID stickers or hangtags are applied in the fan shop.

The process is simple:

1️⃣ The club receives RFID stickers and a compatible printer

2️⃣ The printer encodes the RFID chip and prints product information on the sticker

3️⃣ The sticker is applied to the product

This makes it possible to quickly equip existing products with RFID.

Combining the approaches

In many fan shops, the result is a combination:

Textiles: RFID integrated into labels or textile tags.

Merchandise items: RFID added through stickers or hangtags.

This allows clubs to gradually introduce RFID without having to reproduce the entire product range.

More than just faster checkout

Self-checkout is often only the visible part of RFID technology.

Behind the scenes, additional benefits emerge.

For example:

• Faster inventory counts: Entire shop inventories can be scanned within minutes.
• Automatic stock updates: The system immediately detects when an item is sold.
• Greater transparency: Product movements become easier to track, reducing losses and stock errors.

Checklist: What an RFID self-checkout fan shop requires

To implement an RFID fan shop, several components need to work together.

Core setup

• RFID tags on all products
• RFID readers in the checkout area
• RFID-enabled POS system
• integration with inventory or ERP system
• contactless payment options

Optional additions

• mobile RFID scanners for inventory
• RFID gates for theft protection
• analytics tools for sales and stock data

Many clubs start with a pilot project in one fan shop before expanding the system to other locations.

FAQ: RFID in fan shops

Do clubs need a special POS system for RFID self-checkout? Yes. The POS system must be able to detect RFID tags and automatically create a shopping cart. Many clubs work with specialized retail technology partners that provide RFID-enabled self-checkout solutions and integrate them into existing retail systems. If you are exploring RFID for your fan shop, we are happy to connect you with suitable technology partners from our network.

Do all products need RFID tags? Not necessarily. Many clubs start with textiles and key merchandise items and expand step by step.

Can existing products be retrofitted with RFID? Yes. RFID stickers or hangtags can be applied directly in the fan shop.

Do RFID tags always have to be integrated into the product? No. RFID can be implemented through labels, textile tags, hangtags, or stickers.

Does RFID work with jerseys and teamwear? Yes. RFID can easily be integrated into textiles through labels or branding elements.

How complex is it to introduce an RFID fan shop? Many clubs start with a pilot project in one shop or product category and expand the system gradually.

Conclusion: The fan shop is becoming smarter

RFID is changing how self-service retail works in stadiums.

When products are automatically recognized and checkout takes only seconds, everyone benefits:

• fans shop faster and more comfortably
• clubs reduce queues
• inventory management becomes significantly easier

In stadium environments, where selling time is limited, this can make a major difference.

What makes the development particularly interesting is that products themselves are becoming part of the digital infrastructure — from RFID labels to intelligent textile tags.

The fan shop is not just becoming more efficient. It is becoming smarter.

If you are considering RFID for your fan shop or merchandising operations, it is worth exploring the possibilities within the product itself.

👉 Feel free to contact us — we’ll be happy to review your situation together.

________________________________________

In the first three parts, we explored:

• where the Digital Product Passport can be placed on your product

• how your textile connects technically to the DPP (QR or NFC)

• what kind of digital experience your customers see after scanning

But one crucial question remains:

Where does the data in the Digital Product Passport actually come from?

Because an NFC chip or QR code does not contain the product information itself. It simply acts as a gateway to a system in the background.

And that’s where the real foundation of the Digital Product Passport lies: in the structured data from your supply chain.

Why the Data Foundation Matters

The goal of the Digital Product Passport is to provide transparency about a product — not only for consumers, but also for retailers, regulators, repair services, and recycling partners.

To achieve this, information such as the following is required:

• material composition
• origin of materials
• production steps
• suppliers involved
• sustainability information
• certifications
• care and recycling instructions

In reality, however, this data rarely exists in a single location.

In many companies, it is distributed across different systems and sources, such as:

• ERP systems
• supplier communication
• sustainability reports
• certification databases
• internal documentation

For the Digital Product Passport to function properly, these data points must be collected, structured, and connected.

Transparency Starts in the Supply Chain

One of the core components of the DPP is supply chain traceability.

This means brands need to understand:

• where materials originate
• which suppliers are involved
• how products move through production stages

This level of transparency is also becoming increasingly important due to European due diligence regulations and sustainability requirements.

The Digital Product Passport makes this information accessible and usable for different stakeholders, including:

• consumers
• retailers
• repair services
• recycling partners

To enable this, supply chain information must be systematically captured and managed.

How Platforms Like Retraced Support This Process

This is where specialized platforms come into play. Solutions like Retraced help brands structure and manage supply chain transparency.

These platforms allow companies to:

• map their supplier networks
• structure supplier relationships
• collect ESG and compliance data
• document due diligence processes
• organize product-related sustainability information

These structured datasets form the foundation of the Digital Product Passport.

When a product is later scanned via QR code or NFC, the digital infrastructure retrieves this information from the connected systems.

The Digital Product Passport therefore acts as a bridge between the physical product and supply chain knowledge.

How the Different Layers Work Together

If we look at the Digital Product Passport as a system, three layers become visible:

1️⃣ The Physical Product

A QR code or NFC trigger connects the physical textile product with its digital identity.

2️⃣ The Digital Infrastructure

Platforms like r-pac CNCT manage the product identity and provide access to the relevant digital information.

3️⃣ The Supply Chain Data

Solutions like Retraced structure the information about materials, suppliers, production, and sustainability.

Only when these three layers work together does a complete Digital Product Passport exist.

Why Many Brands Start with Supply Chain Data

Interestingly, many companies begin their DPP journey not with NFC or QR codes, but by organizing their supply chain data first.

The reason is simple:

Without structured information, the Digital Product Passport remains empty.

Companies that start early with:

• mapping supplier structures
• organizing product data
• building supply chain transparency

create the foundation for a successful DPP implementation later on.

FAQ – Data in the Digital Product Passport

Does the NFC chip or QR code store all the data?

No. The chip or code only acts as a trigger or access point. The actual product information is stored securely on digital platforms.

What data needs to be included in a Digital Product Passport?

The final requirements are still being defined by the EU.

Typical data categories include:

• material composition
• production information
• sustainability data
• certifications
• care and recycling instructions

Can a Digital Product Passport work without a platform?

In practice, this is very difficult.

Since the DPP requires large amounts of structured data, a platform solution is usually necessary to manage and update information efficiently.

Conclusion: Without Data, There Is No Digital Product Passport

The Digital Product Passport is much more than a trigger on a product.

It is a system consisting of three layers:

• the physical access point on the product
• the digital infrastructure
• the structured supply chain data

Only when these elements work together does a functioning DPP emerge.

For brands, this means: The connection to the physical product is important, but the real value of the Digital Product Passport depends on the quality and structure of the data behind it.

The Complete DPP Series

👉 Part 1: Where to place the Digital Product Passport on your product

👉 Part 2: NFC or QR – how to connect your product to the DPP

👉 Part 3: From scan to story – creating the digital product experience

👉 Part 4: Where the data comes from – the role of supply chain transparency

Unlike barcodes, items do not need to be scanned individually or be directly visible. RFID readers can detect multiple products at the same time – automatically and without manual scanning.

Because of this, RFID is increasingly used when large quantities of textile products need to be identified quickly and reliably.

When Suddenly Thousands of Products Need to Be Counted

Imagine you are responsible for a new collection or a complete teamwear program.

In the warehouse there are thousands of items:

• jerseys
• training apparel
• fan merchandise
• retail products

Now it's time for inventory.

With traditional barcodes, that usually means:

• Scanning every single product.
• Box by box.
• Item by item.

This takes time – and mistakes are almost unavoidable.

This is where RFID changes the process. Instead of scanning each item individually, an RFID system can detect many products at once. In many cases, it is enough to move a box or pallet through a reader.

What used to take hours can suddenly be done in minutes.

Why More and More Brands Are Looking at RFID

The textile industry is changing rapidly.

Products today are expected to do more than just look good. They increasingly need to:

• be uniquely identifiable
• be traceable along the supply chain
• connect to digital product information

This is particularly relevant in sports, merchandising, and fashion retail.

For example, brands are looking for:

• faster store inventory processes
• better supply chain transparency
• improved control over product availability
• digital product information for consumers

RFID is one of the technologies that can make these improvements possible.

Why a Textile Embellishment Specialist Talks About RFID

At dekoGraphics, we have spent more than 30 years focusing on how logos and embellishments perform on textiles.

Our work traditionally revolves around elements such as:

• club logos
• sponsor logos
• names and numbers
• patches and labels
• high-quality heat transfers

But textile embellishment is evolving.

Beyond visual branding, a new layer is emerging: products increasingly need to be identifiable and digitally connected.

As part of r-pac, a global leader in branding, labeling and packaging solutions, we now look at this development from a broader perspective.

While we continue to specialize in high-quality heat transfers and textile embellishment, the collaboration also opens access to technologies such as:

• RFID tagging
• NFC-based product interaction
• smart labels and hangtags

This creates an interesting intersection between branding, product identification, and digital products.

How RFID Works

An RFID system typically consists of three components:

1. RFID Tag (Transponder): A small chip with an antenna that usually contains a unique serial number (UID or EPC).
2. RFID Reader: A device that emits radio waves and detects RFID tags.
3. Software System: Software that processes the captured data and assigns it to a product or database.

RFID vs Barcode – The Key Difference

Many processes in textile retail still rely on barcodes.

They work reliably – but they have clear limitations.

Barcode

• requires direct line of sight
• items must be scanned individually
• processes remain largely manual

RFID

• contactless scanning
• multiple items detected simultaneously
• automation becomes possible

When large quantities of products are involved, this difference can be significant.

The Three Main RFID Systems

RFID technologies operate at different frequency ranges. These ranges mainly differ in reading distance and typical applications.

Low Frequency (LF)

LF systems operate at very low frequencies and have a short reading range.

Typical characteristics:

• very short range
• stable signal transmission
• relatively low data transfer rate

Common applications include:

• animal identification
• access control systems
• industrial identification

In the textile industry, LF plays only a minor role today.

High Frequency (HF)

HF RFID operates at 13.56 MHz and offers a larger reading distance.

Typical characteristics:

• reading distance range from a few centimetres up to typically around 50 cm.
• stable data transmission
• widely used for identification systems

Typical applications include:

• access cards
• library systems
• ticketing solutions
• industrial identification

Ultra High Frequency (UHF / RAIN RFID)

The most important RFID technology for retail and logistics is UHF, often referred to as RAIN RFID.

Typical characteristics:

• reading distances of several metres
• simultaneous detection of many items
• very high reading speed

Typical applications include:

• warehouse logistics
• inventory counting
• supply chain tracking
• retail inventory management

Many global fashion and sports brands are already using RAIN RFID to improve visibility across their product flows.

How RFID Is Integrated into Textiles

RFID tags are now small, flexible and durable.

Depending on the application, they can be integrated into products in several ways, such as:

• RFID labels
• RFID hangtags
• sewn-in textile tags
• packaging tags
• branding elements such as labels, patches or heat transfers

Each RFID tag contains:

• a small microchip
• an antenna

When the product comes close to a reader, the tag can be detected automatically.

Typical RFID Applications in the Textile Industry

Warehousing and Fulfilment

RFID allows large quantities of products to be captured quickly.

Items can be automatically detected when they:

• arrive at the warehouse
• are stored
• leave the warehouse

This reduces manual work and improves inventory accuracy.

Retail Stores

RFID is also gaining importance in physical retail environments.

Typical applications include:

• faster store inventories
• improved stock visibility
• support for omnichannel operations

Many retailers can now complete inventory checks in minutes instead of hours.

Product Identification Across the Supply Chain

RFID enables the unique identification of products at different points along the supply chain.

This allows companies to understand:

• where a product is located
• when it has been moved
• how goods flow through the supply chain

In complex global supply chains, this transparency can be extremely valuable.

If you’d like to see how RFID is actually used in logistics, retail, and supply chains, we explain it in detail in this article:

👉 From Logo to Data Point: Why Textile Decoration Is Becoming Digital.

When Branding, RFID and NFC Come Together

As textile embellishment specialists, we always see the logo as the central element of a product.

Logos, badges and labels are not just visual elements – they are often the natural identification point of a garment.

This is where new opportunities emerge.

While RAIN RFID is mainly used for logistics and inventory processes, NFC allows direct interaction with consumers via smartphones.

One example is the TwinTag from our partner r-pac.

It combines two technologies within a single tag:

• RAIN RFID (UHF) for automatic identification in logistics and retail
• NFC for smartphone-based interaction

This allows a product to:

• be automatically identified in warehouses
• be tracked along the supply chain
• trigger digital content or services

For brands and clubs, this opens up new possibilities – from supply chain transparency to digital brand experiences.

A Possible Use Case: The Digital Product Passport

One topic currently discussed widely in the textile industry is the Digital Product Passport (DPP).

The goal is to make product information digitally accessible, such as:

• material composition
• origin of the product
• environmental impact
• care and recycling instructions

Consumers typically access this information through technologies that smartphones can read – such as NFC or QR codes.

If a product also contains RFID, it can simultaneously be detected automatically in logistics and inventory processes.

Hybrid solutions therefore connect two layers:

• automatic identification within the supply chain
• digital product information for consumers

Quick Summary: RFID in Textiles

• RFID enables wireless product identification
• items do not need to be scanned individually
• multiple products can be detected simultaneously
• UHF RFID is widely used in logistics and retail
• NFC enables smartphone interaction with products
• RFID can be integrated into labels, hangtags or textile tags
• combining RFID and NFC connects logistics processes with digital brand experiences

Conclusion: RFID Is Becoming Part of Modern Textile Processes

RFID is not a new technology – but its importance in the textile industry is growing rapidly.

The main reason: brands and retailers want to make their processes more efficient and transparent.

RFID enables:

• automatic product identification
• faster inventory processes
• greater supply chain visibility
• more efficient logistics operations

For us as specialists in textile embellishment and heat transfers, this development is particularly exciting. When branding, product identification and digital technologies come together, entirely new possibilities emerge.

A textile product is no longer just a garment. It becomes an identifiable and digital component of a brand.

A Question to End With

If textiles in the future carry not only logos but also digital identity and product information:

What role will your branding play?

But it’s not a coincidence. It’s the result of a clear approach that has guided us for more than 30 years: we take responsibility for the entire process – from the first idea to the finished heat transfer.

Textile embellishment can be complex. But with the right structure and the right support, it doesn’t have to be.

In this article, we’ll show you how we organise projects so they run as smoothly as possible

Full Service Is More Than Just a Claim for Us

When we say we make textile embellishment easier, we mean it in practical terms.

Our goal is that you can focus on your project – not on technical details, approvals, or endless coordination. That’s why we’ve structured our processes so that you have one central contact person while all the steps behind the scenes fit together seamlessly.

Whether it’s design consulting, technical development, material testing, or delivery planning, many questions are clarified early on so that the production stage runs smoothl

How Projects Usually Start – Three Typical Scenarios

Not every project begins in the same way. Some customers approach us with a finished design, while others start with just an idea. That’s why we adapt to your project – not the other way around.

1. When everything is already defined: You have a finished logo, the textile has been selected, and you’re looking for the best way to apply it. In this case, we review the technical requirements together – for example stretch, fabric structure, or colour behaviour – and recommend the transfer technology that fits the material best.
2. When you’re still developing the idea: Sometimes only the general direction is clear – for example for a new collection, a limited edition, or a rebranding project. In this situation, we work with you to explore possible design approaches, test materials, and show you different ways your concept can be realised on textile.
3. When the project starts with a completely new concept: Some projects begin with a vision rather than concrete specifications. In these cases, our design team works closely with you to develop concepts and guide the process until the final product is ready for production.

Wherever you are in your project, we meet you at that stage and guide you through the next steps

Our Experience: Too Many Interfaces Make Projects Complicated

For more than 30 years, we’ve worked with brands and clubs that demand the highest standards in quality and reliability.

One thing we’ve learned over time is that the more interfaces a project has, the greater the risk of misunderstandings or delays.

That’s why we focus on short communication paths and clear processes. Designers, technicians, and production specialists work closely together within our team. This ensures that solutions work not only on paper but also during the final application on textile.

More Than 150 Techniques – But Only One That Really Fits

“More than 150 heat transfer techniques” may sound impressive. But in reality, the number itself is not what matters most.

What matters is choosing the technique that truly fits your textile, your design, and the intended use.

Our job is not to present every possible option. Our job is to identify the solution that works reliably for your specific project.

That means asking the right questions, understanding the material, and selecting the technique that will deliver the best result

More Than Production – A Partner Who Thinks Ahead

We don’t see ourselves as just a supplier of transfers. We see ourselves as part of the project.

Our experience shows that the best results often come when we’re involved early. At that stage, we can test materials, adjust designs, or suggest alternative approaches before potential issues arise.

This saves time, avoids late changes, and helps ensure that the final result works perfectly on the chosen textile.

Why We Keep Processes as Simple as Possible

Over the decades we’ve learned that projects work best when processes are clear and everyone involved understands the next step.

That’s why we deliberately keep things simple: clear responsibilities, short communication paths, and well-structured workflows.

This makes projects more predictable and allows everyone involved to focus on what really matters – achieving a great final result.

Success Stories That Show How Collaboration Works

Many of our long-term partnerships demonstrate how well textile embellishment projects can run when processes are clear and collaboration is strong.

Whether in professional sports, fashion, or corporate wear, the requirements are often complex. But with the right structure, these projects can be implemented reliably.

👉 Explore our Success Stories

There you’ll find examples of real projects – from creative design ideas and specialised transfer techniques to international rollouts.

FAQ – Full Service bei dekoGraphics

What does full service mean at dekoGraphics? We support projects from the initial idea through design and development to production and delivery. This reduces the number of interfaces and simplifies coordination.

What types of projects do you work on? We collaborate with international brands and clubs in sports, fashion, and corporate wear – from team jerseys to special collections.

What is the advantage compared to other suppliers? Many technical questions are clarified early, and our internal teams work closely together. This helps projects move forward more efficiently.

Do you offer sustainable solutions? Yes. Many of our techniques use water-based inks and are developed according to the standards of leading brands such as adidas A01, Nike RSL, and PUMA S.A.F.E.

Can I contact you even if I don’t yet have a clear idea? Absolutely. Many projects start exactly that way. We help you develop your concept step by step.

How does collaboration work if we are based in different countries? Our structure is international. With partners and production locations in Europe, Asia, and the Americas, we can support projects globally

Conclusion: Good Projects Need Clear Processes

Textile embellishment is not just about applying a logo to a garment. It’s about implementing a design reliably – technically correct, delivered on time, and suited to the product.

When processes are clear and teams work closely together, ideas can move step by step from concept to finished product.

That’s what we focus on in every project we support.